What are the different categories of e-commerce?

ecommerce categories types

1. E-commerce can be categorized into several different types based on various criteria. Here are some
common categories of e-commerce:

Business-to-Consumer (B2C): This is the most common form of e-commerce, where businesses sell
products or services directly to individual consumers. Examples include online retail stores like Amazon,
clothing brands with online stores, or online food delivery services.

Business-to-Business (B2B): In B2B e-commerce, businesses sell products or services to other
businesses. This can involve the exchange of goods, services, or information between companies.
Examples include suppliers selling raw materials to manufacturers, or software companies providing
enterprise solutions to businesses.

Consumer-to-Consumer (C2C): C2C e-commerce involves transactions between individual consumers.
Online platforms or marketplaces facilitate these transactions by connecting buyers and sellers.
Examples include online classified ads websites, peer-to-peer marketplaces like eBay, or platforms for
sharing and renting goods such as Airbnb.

Consumer-to-Business (C2B): In C2B e-commerce, individual consumers offer products or services to
businesses. This can include freelancers or independent professionals offering their expertise,
photographers selling their stock images to media companies, or influencers collaborating with brands
for sponsored content.

Business-to-Government (B2G): B2G e-commerce involves businesses selling products or services to
government entities. This can include contracts for supplying goods, providing consulting services, or
participating in government procurement processes.

Government-to-Business (G2B): G2B e-commerce refers to transactions where government entities
offer products or services to businesses. This can include government agencies providing licenses,
permits, or contracts to businesses through online portals.

Mobile Commerce (m-commerce): M-commerce involves conducting e-commerce transactions through
mobile devices such as smartphones or tablets. It can encompass various types of e-commerce,
including B2C, C2C, or even B2B transactions facilitated through mobile apps or mobile-optimized
websites.

2. Social Commerce: Social commerce combines e-commerce with social media platforms. It involves using
social media channels to promote and sell products or services. Social commerce can include features
like in-app purchases, social shopping, or integrating online stores within social media platforms.

These categories are not mutually exclusive, and many businesses engage in multiple forms of e-
commerce. Additionally, e-commerce can also be classified based on the nature of the products or
services being sold, such as digital goods (e.g., e-books, software downloads) or physical goods.