Very Simply there are 5 main areas that we
study, whether at GCSE or A-Level:
Business Ownership,
Aims and
Organisation
Human Resources
Production
Marketing
Finance
1. Business Ownership, Aims
and Organisation
¢ This looks at the different forms that a
business should be:
Eg. Should a sole trader expand to be a
partnership?
2. Human Resources
« This looks at how a
business organises its
Human Resources
(its people).
» Eg. Let's say a Head
of Department left
Omagh Academy...
3. Production
* Here we look at the ways in which a
business decides to produce a product.
« Eg. One firm makes dresses and sells
them for £800 each. Another makes
dresses and sells them for £19. Why is
this?
4. Marketing
« Here we look at the ways in which a business
markets its product.
« We look at market research, marketing overseas
and the 4 Ps of Marketing
« Eg. When a new Playstation console comes out
itis sold at a high price but when a new
magazine for female teenagers comes out it is
sold for a low price. Why is this?
5. Finance
« Here we look at how a business keeps a
record of its finances.
« Eg. Before you start in business you should
work out your break even point. i.e. what
does your output level have to be before
you have as much money coming in as you
have going out.