what is Digital marketing and SEO and benefits

what is digital marketing and benefits of digital marketing and SEO

1. WHAT IS
DIGITAL
MARKETING
PRESENTATION

2. AGENDA
Introduction
Types of SEO

3. Introduction
Digital marketing refers to the use of digital channels, tools, and
platforms (such as websites, social media, email, and mobile
apps) to promote products, services, and brands to consumers
and businesses. It encompasses many online marketing activities
that use digital technology to reach and engage with potential
customers.
Unlike traditional marketing techniques that rely on print, live or
television ads, digital marketing allows businesses to target
specific audiences in a targeted way. And the prices. This is
achieved through search engine optimization (SEO), pay-per-click
(PPC) advertising, content marketing, social media, email
marketing, and other methods.

4. INTRO INTRO
One of the key benefits of digital marketing is
the ability to measure and analyze campaign
performance over time. Marketers can track
metrics such as website traffic, conversion rates,
and customer engagement so they can identify
and optimize strategies that work well. The
system generates data that helps businesses
make better decisions and allocate resources
more efficiently.
In fact, digital marketing has changed the way
companies and their audiences connect,
providing unprecedented opportunities for
growth, customer relations and branding in
today's increasingly digital world.
Introduction

5. Types of SEO
There is 3 Types of SEO
ON PAGE SEO
OFF PAGE SEO
TECHNICAL SEO

6. ON PAGE
On-page SEO (Search Engine Optimization) refers to optimizing individual
websites to improve their search engine rankings and attract more relevant
traffic by attracting optimization elements directly to the website itself
Keyword Optimization
High-Quality Content
Title Tags and Meta Descriptions
URL Structure
Header Tags (H1, H2, etc.)
Image Optimization
Internal Linking

7. OFF PAGE
Behind the scenes SEO refers to the actions you
take outside of your website to influence your
search engine rankings. Unlike on-page SEO,
which involves optimizing things on your
website, off-behind SEO focuses on
strengthening the authority, relevance and
credibility of your website through offline
activities, it does not look back.
BACKLINKING
INFULANCER OUT REACH

8. TECHNICAL SEO
Technical SEO refers to the optimization of your website and server to
help search engines crawl, interpret, and index your site more
effectively. Unlike on-page and off-page SEO, which focus on content
and external factors like backlinks, technical SEO deals with the
infrastructure of your website and how it delivers content to users and
search engines. Here are key aspects of technical SEO:
TECHNICAL SEO in
digital marketing
SCHEMA
BREADCRUMBS

9. THANK
YOU!