What is digital media

Group 1 presentation for DMP guerrilla ppt exercise

1. What is Digital Media?
Electronic media used to store, transmit
and receive digitised information.
A form of communicating, educating,
socialising and human expression on an
electronic platform.
Digital media is an interactive form of the
traditional modes of media, such as
newspaper, television and radio.

2. Advantages of Print
•Circulation
•Quality/credibility
•Physically available – can be held in hands
•Employment
Advantages of Digital Media
•Easy to update
•Democracy
•Convenience – choice of topic
•Specialised/ focus groups
•No censorship
Digital Media Vs. Analogue
Media

3. Digital Media Vs. Analogue
Media
Cons of Digital Media:

Accessibility
Requires computer: To visit an online news source, user is required to be in front of a
computer or internet providing source to access information, as opposed to having a
physical copy that is accessible anywhere
Class divide: Clear polarities between classes of those who have access to a computer
and those who can’t afford to use online news media. People unable to access a
computer will straight up not be able to access it at all, whereas newspapers are
available to anyone who has some spare change.

4. Digital Media Vs. Analogue
Media
Data Integrity:
Quality of sources: The more sites you click through, the more likely that
your information’s sources will be skewed or watered down, or there is a
lack of substance behind said news media. Blogs are still not a respected
medium for news information, with a higher chance of them becoming
opinion pieces and skewed than providing hard news that can be respected.
Also issues with plagiarism, intellectual property, etc.
Quality of connection/website/server/etc: Digital news media has the
hurdles of internet connections, servers crashing, and errors in the coding of
the actual website that need to be.

5. Digital Media Vs. Analogue
Media
Cons of Print Media
Cost:
•Traditional print media such as newspapers and magazines are
considerably more expensive than their digital media counterparts
like news websites and blogs.
• Setting up and maintaining a news website is a relatively low cost
solution, as everything is done online, the hassle and cost of raw
material such as paper, labour, the printing process and
distribution is nonexistent.

Reach:
•Print media has a very limited reach compared to digital media.
Newspapers and magazines are printed in limited numbers and as a
result are accessible only by those who subscribe or buy a copy.
•The print media audiences are usually local and region-specific.
Flexibility:
•Print media is highly inflexible; it cannot be edited, retracted or
updated once published. The news, once published is always a day
old in the case of newspapers.
•Audiences are limited to what is on the page and cannot instantly
cross check information or interact and comment on the articles.

6. The Future of Digital
Media
Future of Digital Media
Shift in global interest
Focus on digital literacy – different to literacy 30 years ago
Skills shortage

What’s a digital media professional?
Tech-savvy
Digital literate
Up to date with technology
Flexibility
Collaborative nature