What is ON Page and OFF Page SEO ?.pptx

SEO , SEM, SMM, SME, These are the key patches of Digital Marketing. What is Digital Marketing? What is SEO? What is SEM? What is SMM? What is SME? What is ON Page and OFF Page SEO?

1. S E O S EARCH E NGINE O PTIMIZATION

2. What is Search Engine ? A Search Engine is a software program that helps people find the information they are looking for online using keywords or phrases .

3. How do Search Engines Work ? A Search Engine pull relevant information from the internet to show you. CRAWLING INDEXING SEARCHING RANKING

4. What is CRAWLER ? The first process performed by search engines to view and download pages with the purpose of indexing it. This is done by web crawlers (which are typically spiders or bots ). Crawlers identify links within these pages and follow them to discover new URLs to index.  Not just new pages are crawled; search engines also crawl pages that have already been indexed to check new. Algorithms decide how often pages are indexed and which ones.  Search engine crawlers first download the robots.txt file from a given website. This file has information on sitemaps and pages that can and cannot be crawled. 

5. What are the main WEB Crawler Type ? Web crawlers are not limited to search engine spiders. There are other types of web crawling out there . Email crawling Email crawling is especially useful in outbound lead generation as this type of crawling helps extract email addresses. It is worth mentioning that this kind of crawling is illegal as it violates personal privacy and can’t be used without user permission. News crawling With the advent of the Internet, news from all over the world can be spread rapidly around the Web, and extracting data from various websites can be quite unmanageable. They extract the following information: date of publishing, the author’s name, headlines, lead paragraphs, main text, and publishing language. Image crawling As the name implies, this type of crawling is applied to images. The Internet is full of visual representations. Thus, such bots help people find relevant pictures in a plethora of images across the Web. Social media crawling Social media crawling is quite an interesting matter as not all social media platforms allow it to be crawled. You should also bear in mind that such type of crawling can be illegal, many social media platform providers that are fine with crawling. For instance, Pinterest and Twitter allow spider bots to scan their pages if they are not user-sensitive and do not disclose any personal information. Facebook and LinkedIn are strict regarding this matter. Video crawling Sometimes it is much easier to watch a video than read a lot of content. If you decide to embed YouTube, Sound cloud , Vimeo , or any other video content into your website, it can be indexed by some web crawlers .

6. What is INDEXING ? This is the second process which is performed after CRAWLING of a page or website by Search Engine , that collecting information is stored is known as INDEXING . The most important, because content that is not in the index has no possibility of ranking for a search result. Google analyzes the text, images, and video files on the page, and stores the information in the Google index, which is a large database. Serving search results: When a user searches on Google, Google returns information that's relevant to the user's query.

7. What is RETRIEVING ? Retrieving is the process of extracting information from an index in response to a user's query. This process is called information retrieval.

8. What is RANKING ? Rankings in S E O refers to a website's position in the search engine results page . There are various ranking factors that influence whether a website appears higher on the S E R P based on the content relevance to the search term , or the quality of backlinks pointing to the page.

9. What is S E O ? Search Engine Optimization ( S E O ) is the technique of Optimizing a Website or web page to improve its ranking in Search Engine Results Pages ( S E R P s). It entails making adjustments and upgrades to a website’s technical setup, content relevancy, and link popularity in order to make its pages more accessible, relevant, and popular for user web searches, and as a result, for search engines to rank them better.

10. How does S E O Works?

11. Importance S E O ? S E O is an important aspect of digital marketing because it helps to improve the visibility and ranking of a website or web page in search engine results pages ( S E R P s ). Here are some specific ways in which SEO can be important for marketing . Attracting qualified traffic By optimizing relevant keywords, businesses and organizations can attract visitors. Increasing brand awareness A high rank in search results can help website or web page appears at the top of search results for branded keywords. Generating leads and sales By attracting qualified traffic to a website or web page, businesses and organizations can generate leads and sales from interested users. Providing a good user experience A well-optimized website or web page can be easier for users to navigate and use, which can improve the overall user experience and encourage more people to visit and stay on the site .

12. Why we need S E O ?

13. Who need S E O ?

14. Types of S E O ? There are many types of SEO, including:  On-page SEO Also known as on-site SEO, this is the practice of optimizing a website's pages to improve its organic search results.  Off-page SEO Also known as off-site SEO, this type of SEO focuses on activities outside of a website to improve its search engine ranking.  Technical SEO This type of SEO focuses on a website's technical aspects to help it gain organic traffic.  Local SEO This type of SEO focuses on a specific location, such as a city, state, or town, to help increase a company's online presence.  Ecommerce SEO This type of SEO uses different strategies and techniques to improve the ranking of an e-commerce website in search results.  Mobile SEO This type of SEO is tailored for mobile phones and tablets.  International SEO This type of SEO focuses on optimizing international websites so that search engines can recognize the language and country the website is targeting.  Image SEO This type of SEO focuses on optimizing a website's images to improve its speed and increase the reach of its content .

15. S E O Factor Affecting Ranking? There are many factors that affect a website's search engine ranking, including:  Content quality Rich content that demonstrates expertise on a topic can help build trust with prospects and convert them into customers.   Page speed Slow page speeds can cause users to leave a website and return to the search results, which can signal to Google that the site is not valuable.  Backlinks Backlinks are considered one of the most important factors in determining search engine rankings because they are essentially up votes that suggest the content is worth sharing.  Keyword selection Keywords are a major factor in determining where a website ranks on search engines.  User experience Improving user experience can significantly improve site metrics, including conversion rates.  Mobile friendliness Search engines prioritize mobile-friendly websites in their rankings.   Site structure and design The structure of a website directly influences SEO and showcases what the website offers in order of importance. 

16. How can i Improve my S E O ? Conducting Keyword Research to Optimize Your Webpage Content Improve the Title Tags, Meta Descriptions and URLs Apply Proper Header Tags Improve Your Site Speed Follow the Rule of E.A.T. Keep Your Website Content Up to Date Build Backlinks Build Internal Links Optimize Images and Videos Set Up Google My Business Optimize for Voice Search

17. Does Blogging Improve S E O ? Y E S , Blogging helps boost S E O quality by positioning your website as a relevant answer to your customers ' questions.  Fresh content Regularly updating your blog shows search engines that your website is current and relevant.  Indexed pages Google prefers websites with regularly updated blogs, which results in more indexed pages.  Keyword targeting You can use keywords naturally in your blog posts to help your site rank higher in search results.  User time If users stay on your site after clicking on your result, this tells search engines that your site has good user time.  Brand awareness When your brand ranks for keywords, potential customers are more likely to recognize your brand and trust it.  Local SEO Blogging can help boost your visibility in your local area.  Answering questions You can write blog posts that answer common questions related to your business, which can help pull in traffic.

18. Does S E O Impact Sales? S E O and keyword research can help you target a specific audience based on the search terms they're using, which  greatly increases your chances of making a sale . Increasing visibility S E O can help you reach more potential customers online and improve your search engine ranking.  Driving traffic S E O can help you bring more qualified traffic to your site, which can lead to more sales.  Improving conversion rates S E O can help you streamline the sales process and increase your conversion rates.  Building a strong web presence S E O can help you create and maintain a strong web presence, which can be a great long-term strategy.   Improving user experience S E O can help you create a user-friendly site that fosters trust and credibility, which can encourage visitors to make purchases .

19. How much does S E O cost? The cost of S E O services can vary depending on the type of website, scope, and business needs. Some examples of S E O costs include Monthly retainer A popular monthly retainer rate for S E O is between $501–$1,000.  Hourly rate S E O firms may charge an hourly rate, which can be as high as $300 per hour.  Rank tracking Rank tracking can be free if you use Google Search Console's average position data or count manually. However, if you need scalable rank tracking, you may need to pay.  Google Business Profile Claiming your Google Business Profile listing is free and can help your business appear in local search results .

20. How long does S E O takes? Search engine optimization ( S E O ) is the ongoing process of optimizing your website for search engines . S E O can take anywhere from  three to six months  to see results, but the timeline can depend on many factors on your website.

21. Does P P C help Organic S E O Ranking? Pay-per-click ( P P C ) advertising doesn't directly affect organic search engine optimization ( S E O ) rankings, but it can indirectly improve your S E O strategy.   Brand awareness P P C ads at the top of search engine results pages ( S E R P s) can increase brand recognition and make users more likely to search for your brand organically.  Keyword testing P P C ads can help you identify the most effective keywords for your website by tracking their performance . Analytics Analytics from P P C campaigns can provide insights that can help improve your organic search strategy.  Cohesive marketing campaign Investing in both P P C and S E O can help you create a cohesive marketing campaign that grows your business.   Click-through When a user sees your brand multiple times, such as in a P P C ad and an organic listing, they may be more likely to click through to your organic listing .

22. Why has my Organic traffic dropped? To diagnose the issue, consider using tools like Google Analytics or Google Search Console to identify specific areas where your traffic has dropped. Once you identify the cause, you can create a plan to address it . Algorithm Updates : Search engines frequently update their algorithms. If you've noticed a sudden drop, it could be due to a recent update impacting your site's ranking. Technical Issues : Problems like slow loading speeds, broken links, or mobile usability issues can hinder your site's performance in search results. Content Quality : If your content is outdated, irrelevant, or not optimized for current keywords, it might not rank as well as it once did. Increased Competition : New competitors entering your niche or existing ones improving their SEO strategies can affect your rankings. Backlink Loss : If you've lost important backlinks or if their quality has declined, your site's authority may suffer. On-Page SEO Changes : If you've made changes to your site's structure, meta tags, or internal linking, these could negatively impact rankings. User Experience : High bounce rates or low engagement signals can indicate to s ,,, Ṇ earch engines that users aren’t finding what they need on your site. Niche Changes : Shifts in consumer behavior or trends within your industry can also impact traffic .

23. Does duplicate content affect S E O ? Yes, duplicate content can affect S E O negatively . Search engines may struggle to determine which version of the content to index and rank, which can dilute the visibility of your pages. This could lead to lower rankings or even removal from search results. It’s best to ensure your content is unique or use canonical tags to indicate the preferred version when duplicates are unavoidable.

24. How can i write S E O friendly content?

25. What 4 Pillars are important in S E O ?

26. What are the 4 important States in S E O ? The four important stages in S E O can be described as follows for long term Success in S E O . Research and Analysis : This initial stage involves keyword research, competitor analysis, and understanding your target audience. Identifying the right keywords and analyzing the market landscape are crucial for formulating an effective strategy. On-Page Optimization : After research, this stage focuses on optimizing individual pages. This includes incorporating targeted keywords into content, optimizing meta tags, improving URL structure, and enhancing internal linking. Off-Page Optimization : This stage involves building authority and reputation through external efforts. Key activities include acquiring backlinks, engaging on social media, and fostering relationships with other sites or influencers in your niche. Monitoring and Adjustment : The final stage involves tracking performance using analytics tools. Regularly reviewing metrics like traffic, rankings, and user behavior helps you identify areas for improvement and adjust your strategy accordingly .

27. 3 C’s of S E O ? The Focusing on these 3 C's can help create a well-rounded S E O strategy. Content : Quality content is crucial for attracting and engaging users. It should be relevant, valuable, and optimized for keywords while also addressing user intent. Fresh, unique content can improve rankings and keep visitors on your site longer. Code : This refers to the technical aspects of your website, including HTML, CSS, and site structure. Proper coding ensures that search engines can crawl and index your site efficiently. Elements like page speed, mobile-friendliness, and structured data fall under this category. Credibility : Credibility encompasses the trustworthiness and authority of your website. This is often influenced by the quality and quantity of backlinks, user reviews, and overall online reputation. Building credibility can improve your site's rankings and increase user trust .

28. Main rules of S E O ? Write content naturally and make sure the content is well written, and reliable. Content :- Create content that's helpful, reliable, and people-first. Use relevant keywords in prominent places, like the title and headings.  Links :- Make sure all pages on your site are reachable by a link from another page. Use <a> elements that Google can crawl. Avoid buying or selling links to manipulate search rankings.   Images :- Use descriptive filenames for images, and avoid generic names like "image1.jpg". Use alt text to describe images, and avoid keyword stuffing.  Mobile optimization :- Make sure your site is responsive and resizes to fit on any device. Avoid using Flash or other plugins that aren't compatible with mobile devices.  User experience :- Ensure your site is easy to navigate, loads quickly, and provides a positive experience for visitors. Avoid intrusive pop-ups, excessive ads, and broken links.  Consistency :- Be consistent with your keywords and how you use them. Search engines check for consistency.  Sitemaps :- Build and submit a sitemap to help Google bot crawl your site.  80-20 rule :- Consider optimizing your site by focusing on the 20% of pages that produce 80% of the results .

29. Objectives of S E O ?

30. What is S E O Triangle? The S E O triangle is a model that helps you understand and avoid common pitfalls and focus on the needs of user. How to focus your efforts to improve your website's visibility and ranking. Content :- The content on your site should be relevant, engaging, timely, and high quality. Technical:- The technical aspects of your site include its speed, architecture, navigation, security, and code. Links :- The number and quality of links from reputable sites to your site are important. 

31. What is B O T in S E O ? Bots are essential for S E O because B O T …. Index websites:  B O T crawl websites, download their content, and store it in a database.  Monitor changes:  B O T check websites for updates and add new information to the index.   Determine search rankings:  B O T track how many high-quality websites link to a page, and how often they crawl the page.  Analyze SEO health:  B O T can check for issues like slow load speeds, broken links, and duplicate content .