WHAT IS RESEARCH DESIGN ? EXPLAIN IMPORTANCE OF RESEARCH DESIGN

MBA VTU

1. RESEARCH METHODS Topic - what is Research Design? Explain the importance of research design Presented by, SACHIN SOMANNA M.P

2. RESEARCH DESIGN DEFINITION According to William Zikmund , “Research design is defined as a master plan specifying the methods and procedures for collection and analyzing the needed information.” According to Kerlinger , “Research design is the plan, structure, and strategy of investigation conceived so as to obtain answer to research questions and to control variance.”

3. Importance of Research Design It reduces inaccuracy. Helps to get maximum efficiency and reliability. Eliminates bias and marginal errors. Minimizes wastage of time. Helpful for collecting research materials . Gives an idea regarding the type of resources required in terms of money, manpower, time, and efforts . Guides the research in the right direction.