Search engine optimization (SEO) What is SEO: Bringing the websites on to the top organically for a specified keyword Who needs SEO? Importance of SEO for any company/business websites Where can we see SEO results
KEY ASPECTS OF WEBSITE OPTIMIZATION Speed: Why: Fast-loading websites keep visitors happy and reduce the chances of them leaving. How: Compress images, use faster hosting, and minimize code. Mobile-Friendly: Why: More people use mobile devices to browse the internet. How: Use responsive design so the site looks good on all screen sizes. SEO (Search Engine Optimization): Why: Helps your website appear higher in search engine results, bringing more visitors. How: Use relevant keywords, create quality content, and get backlinks from other sites. User Experience (UX): Why: Easy-to-navigate websites keep visitors engaged and encourage them to explore more. How: Clear menus, intuitive layout, and helpful content. Content Quality: Why: Good content attracts and retains visitors. How: Provide valuable, informative, and engaging articles, videos, or images.
LETS UNDERSTAND WHAT IS KEYWORD: it is a way we communicate with Google Types of keywords: What is a keyword/query? Short tail keyword Long tail keyword-- SERP – search engine results page: There are three main components of SERP (search engine results page) Search /query Organic SERP results Sponsored/paid SERP results or Google ads results (0 to 4 top & 0 to 3 bottom) Local listings/GMB listings – google my business today we are calling it as google business profile . Local SEO results & Knowledge graph/ pannel
HOW SEARCH ENGINE WORKS: WEBSITE SEO GOOGLE SEARCH ENGINE SEARCH CONSOLE SPIDER CRAWLER DATA STORAGE UNIT INDEXER SERP KEYWORD