What is social media.pdf Social media refers to digital platforms and applications that enable users to create, share, and interact with content and connect with others.

Social media refers to digital platforms and applications that enable users to create, share, and interact with content and connect with others. These platforms facilitate communication and collaboration through various forms of media, including text, images, video, and audio. Here are some key aspects and popular platforms within social media:

### Key Aspects of Social Media

1. **User-Generated Content**: Content created and shared by users, including posts, comments, videos, and images.
2. **Networking**: Connecting with friends, family, colleagues, and strangers to share experiences and ideas.
3. **Communication**: Direct messaging, group chats, and public posts facilitate real-time communication.
4. **Community Building**: Forming groups and communities around shared interests, hobbies, or causes.
5. **Content Discovery**: Algorithms and hashtags help users discover new content and trends.
6. **Engagement Metrics**: Likes, shares, comments, and views measure the popularity and reach of content.
7. **Influencer Culture**: Individuals who have large followings and can influence public opinion and trends.
8. **Monetization**: Advertising, sponsored posts, and e-commerce integrations allow users and businesses to generate revenue.

### Popular Social Media Platforms

1. **Facebook**: The largest social media platform, enabling users to create profiles, share updates, join groups, and connect with friends and family.
2. **Instagram**: Focuses on photo and video sharing, with features like Stories, Reels, and IGTV.
3. **Twitter**: Known for its short-form text posts (tweets), trending topics, and real-time news updates.
4. **LinkedIn**: A professional networking platform where users can connect with colleagues, search for jobs, and share industry insights.
5. **TikTok**: A video-sharing app known for its short, viral videos, popular among younger users.
6. **Snapchat**: Features ephemeral content, where messages and stories disappear after a set period.
7. **YouTube**: A video-sharing platform where users can upload, view, and comment on videos.
8. **Pinterest**: Allows users to discover and save ideas through images and links, commonly used for DIY projects, fashion, and recipes.
9. **Reddit**: A community-based platform where users can post and discuss content in various subreddits dedicated to specific topics.

### Impact of Social Media

1. **Communication and Connectivity**: Social media has transformed how people communicate and stay connected.
2. **Information Dissemination**: It plays a crucial role in spreading news, information, and awareness on a global scale.
3. **Marketing and Advertising**: Businesses leverage social media for targeted marketing and customer engagement.
4. **Social Movements**: It has been instrumental in organizing and mobilizing social and political movements.
5. **Mental Health**: While it can enhance social interaction, excessive use can lead to issues like anxiety, depression, and cyberbullying.
6. **Privacy an

1. SOCIAL
MEDIA
Ana Fernandes nº2,
Clara Nogueira nº3,
Rita Rodrigues nº22.

2. Index
01
What is social media?
03
How Social Media
Works?
02
Why social media is
important in our life?
04
Is social media good
or bad for students?

3. Index
05
07
Pros and cons of
social media
Different types of
social media platforms
How will social media
be in the future?
08
06
How to make money
with social media?

4. What is social
media?
Social media enables sharing ideas and
information through virtual networks.
Platforms allow sharing text, images, videos,
and links with interaction through likes,
comments, shares, and messages. It
transforms communication, impacts
connections, and raises concerns about
privacy, misinformation, and mental health
effects.

5. Why is social
media
important in
our life?
Social Media can be defined as an array of
internet-based platforms, which promotes and
enhance the sharing of information.
Some of the most common types of social media
are websites and applications focused to
microblogging, forums, social bookmarking,
social creation, social networking and Wikipedia.

6. How Social
Media Works?
Social media sites start with a user creating a
profile, usually by providing a name and an email
address.
Once a profile has been created, users can
create and share content. For instance, an
Instagram user with a new account can take a
picture and share it on their profile with a
caption.
Social media often uses "feeds" that allow users
to scroll through content.

7. Is social
media good
or bad for
students?
School students are very young and
their minds are not much developed
hence they cannot differentiate
between good and bad.
They can easily get influenced and
distracted. It might also lead to
biased, prejudiced views about
people or issues they hardly have
any knowledge of.

8. DIFFERENT TYPES OF SOCIAL MEDIA PLATFORMS
Facebook is a social
networking website where
users can post comments,
share photographs and
post links to news or other
interesting content on the
web, chat live, and watch
short-form video.
Facebook YouTube
YouTube is a social
media platform. Its core
functionality beyond
presenting videos to
watch is to allow for
social interactions. It's
the quintessential
social video platform
because it reaches so
many people
Instagram
Instagram is a free,
online photo-sharing
application and social
network platform that
was acquired by
Facebook in 2012.
Instagram allows users
to edit and upload
photos and short videos
through a mobile app.
TikTok is a social
network for sharing
short videos, lasting 15
or 60 seconds and 3
minutes, but which
offers extensive
resources for editing
them. You can include
filters, subtitles,
soundtrack, gifs, make
cuts and use creativity.
TikTok

9. DIFFERENT TYPES OF SOCIAL MEDIA PLATFORMS
Snapchat is a social
networking platform and
multimedia messaging
application that can be
accessed via Android and
iOS mobile devices.
Snapchat users can
share photos and videos
with each other and add
filters or other effects.
Snapchat Twitter
Twitter is a free social
networking site where
users broadcast short
posts known as
tweets. These tweets
can contain text,
videos, photos or links.
Pinterest
Pinterest is a visual
discovery platform
where people search,
save and shop ideas.
People use it to
visualize their future,
from everyday decisions
to big life milestones.
Linkedin is a social
networking site
designed specifically
for the business
conumunite. The goal
of the site is to allow
registered members
to establish and
document networks of
people the know and
trust professionally.
Linkedin

10. How to make money with social
media?
Monetizing Content:Platforms like YouTube
offer monetization options such as ad
revenue sharing, where you earn money
based on the number of views or clicks
your content generates.
Crowdfunding:Platforms like Patreon or
Kickstarter allow creators to receive
financial support from their followers in
exchange for exclusive content, products,
or experiences.
Ultimately, success in making money through
social media often requires building a strong
personal brand, engaging with your audience
authentically, and consistently delivering
valuable content.
Influencer Marketing:If you have a large following
and influence on platforms like Instagram,
YouTube, or TikTok, brands may pay you to
promote their products or services to your
audience.
Sponsored Content:Similar to influencer
marketing, you can create sponsored posts or
videos where you feature products or services in
exchange for payment.
Creating and Selling Products:Social media
provides a platform to showcase and sell your
own products, whether they're physical goods,
digital products like e-books or courses, or
services such as consulting or coaching.

11. DIFFERENT TYPES OF SOCIAL MEDIA PLATFORMS
Connectivity: Social media enables people to stay
connected with friends, family, and acquaintances
regardless of geographical barriers.
1.
Information Sharing: It facilitates the rapid
dissemination of news, information, and ideas, allowing
users to stay informed about current events and
trends.
2.
Networking: Social media platforms provide
opportunities for professional networking, career
advancement, and collaboration.
3.
Business Opportunities: Social media offers
businesses a powerful platform for marketing,
advertising, and reaching a global audience.
4.
Pros Cons
Misinformation: The rapid spread of information on
social media can lead to the proliferation of
misinformation, fake news, and rumors, contributing to
societal distrust and confusion.
1.
Addiction: Excessive use of social media can lead to
addiction, distraction, and a decline in mental well-being,
as users may become overly reliant on validation and
validation from online interactions.
2.
Comparison and FOMO: Social media often fosters
feelings of inadequacy, envy, and anxiety as users
compare their lives to others' curated online personas,
leading to the phenomenon known as "fear of missing
out" (FOMO).
3.

12. In the coming days, AI technology will continue to enhance
features of social media platforms and drive activities
across various use cases at scale. These include text and
visual content creation, social media listening and monitoring,
advertisement management, influencer research, brand
awareness campaigns and more.
How will social media be in
the future?

13. Thank You!