What is the sap sentence (some idea about the tagline of my company)
Size: 5.11 MB
Language: en
Added: Jun 30, 2011
Slides: 33 pages
Slide Content
SAP Tagline Story
Meet Jessica
@ S he lives in…
And works at …
As an American Girl she cares for …. (Cliché)
And as a SAP A merican customer Jessica knows by heart and understands very well…
The Best-Run Businesses Run SAP
English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “ Run” The Best-Run Businesses Run SAP
She is perfectly aware of what SAP can do for her company The Best-Run Businesses Run SAP
Meet Frederic
Frederic lives in …
He works as a purchasing manager at the office of a SAP French customer
As a French guy he makes time for …. (also a cliché)
But a s a non English speaker Frederic is not able to properly grasp and memorize …
The Best-Run Businesses Run SAP
He therefore doesn’t understand the SAP tagline well because at English school he learned that the meaning of “Run” is …
This is (may be) the reason why in every non speaking English SAP Website …
The “Best-Run Businesses Run SAP ” thing has disappeared Not even translated !
Where as in the SAP website for English speaking people ….
The “Best-Run Businesses Run SAP ” is present at each page !
On the other hand, Frederic understands and memorizes easily other famous E nglish taglines …
Just do it Think Different Connecting People We’re No. 2. We try harder The happiest place on earth Make every day a better day Making the sky the best place on Earth …
So is it possible to find ?
One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?
A unique sentence that every SAP customer could share over the world ?
Let’s discuss that at the innovation Day May the 5 th 15H 30 - 16H 30 Conference Call : +33 170 729 898 Participant code : 01734409