What is the sap sentence teaser

xpetit 1,057 views 33 slides Jun 30, 2011
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About This Presentation

What is the sap sentence (some idea about the tagline of my company)


Slide Content

SAP Tagline Story

Meet Jessica

@ S he lives in…

And works at …

As an American Girl she cares for …. (Cliché)

And as a SAP A merican customer Jessica knows by heart and understands very well…

The Best-Run Businesses Run SAP

English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “ Run” The Best-Run Businesses Run SAP

She is perfectly aware of what SAP can do for her company The Best-Run Businesses Run SAP

Meet Frederic

Frederic lives in …

He works as a purchasing manager at the office of a SAP French customer

As a French guy he makes time for …. (also a cliché)

But a s a non English speaker Frederic is not able to properly grasp and memorize …

The Best-Run Businesses Run SAP

He therefore doesn’t understand the SAP tagline well because at English school he learned that the meaning of “Run” is …

This is (may be) the reason why in every non speaking English SAP Website …

The “Best-Run Businesses Run SAP ” thing has disappeared Not even translated !

Where as in the SAP website for English speaking people ….

The “Best-Run Businesses Run SAP ” is present at each page !

On the other hand, Frederic understands and memorizes easily other famous E nglish taglines …

Just do it Think Different Connecting People We’re No. 2. We try harder The happiest place on earth Make every day a better day Making the sky the best place on Earth …

So is it possible to find ?

One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?

A unique sentence that every SAP customer could share over the world ?

Let’s discuss that at the innovation Day May the 5 th 15H 30 - 16H 30 Conference Call : +33 170 729 898    Participant code : 01734409
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