What is USPS address validation and how it matters.pdf

AgentoSupport 4 views 4 slides Aug 21, 2023
Slide 1
Slide 1 of 4
Slide 1
1
Slide 2
2
Slide 3
3
Slide 4
4

About This Presentation

One of the key fields of the checkout process for a Magento Store is the address of the user. Avail Magento integration services from an expert provider to leverage USPS Address Validation for improved shopping experiences. AgentoSupport is a provider that offers professional Magento support service...


Slide Content

WhatisUSPSaddressvalidationand
howitmatters?
OneofthekeyfieldsofthecheckoutprocessforaMagentoStoreistheaddressofthe
user.Whentheuserentersthedeliveryaddressinthefield,itneedstobevalidatedto
ensurethattheorderisgenuine.Addressvalidationreferstotheprocessofcheckingthe
mailingaddressenteredbytheuseragainstanauthoritativedatabasetocheckitsvalidity.
Ifitmatchesoneintheofficialdatabase,theaddressissaidtobevalidated.Conversely,
addressesthatdonothaveamatchinthedatabasearemarkedasinvalid.
Aninvalidaddressindicatesthatiteitherdoesnotexistorisnotregisteredwiththe
officialpostalservice.Iftheaddresscomesupasinvalid,thecustomerisgivenanaddress
suggestionthatisknowntoshippingcarriers.Further,thecustomercangoonand
confirmiftheaddresssuggestediscorrectortheystillwanttousetheonetheyhave
given.Inthisway,thisfunctionalityisessentialforimprovingtheshoppingexperiencein
thestore.USPSistheauthoritativeaddressdatabaseforanaddressintheUSand
MagentostoresthatsellhereneedtohaveaUSPSaddressvalidationfeature.Apartfrom
that,thecustomer’sshippingaddressisvalidatedatthecheckoutphasewithshipping
carrierslikeUSPS&UPSAddressVerification.
RootCauseofBadAddressData
Humanerrorsarecommon,however,arenottheonlyreasonforhelplessaddressquality.
ApartfromthedifficultiesofcatchingtheexactdataforUPSAddressVerification,
therearealotmoreunderlyingdrivers,forexample,
DatasetDecay:
AspertheCensusBureau,acommonAmericanwillmove11.7timesintheirlives.As
lodgingturnsouttobemorecostlyandasAmericansattempttodiscoverappropriate
regionstolivein,thisnumberwillgethigher.Ofthese,just60%ofmoversadvise
theUspsAddressValidationregardingtheirmoveinanidealway.
Organizations,inthisway,areleftwithaddressdatathatisn’trefreshed.Incasetheyare
conveying1,000,000billsorspecialmailersamonth,theymayget90,000movenotices
aroundthesametime.Moreregrettable,asindicatedbythisrate,60,000ofthosemillion
clientswon’thavegiventherightdatatotheUSPSontime.

Expectingthatsimilarclientsarestillwiththeassociation,theorganizationshould
continuetorefreshitsdatasetandguaranteethatithasthelatestaddresstouse.
PoorDataCulture:
It’sasoflatethatorganizationsarebeginningthediscussiononbeingdata-driven–yet
thatislimitedtotheexecutivedecision.Therepresentativeathis/herworkareais
unconsciousatthelevelofdataqualityissueshe/sheismanaging.Besides,thereareno
businessrulestoclingtodataquality.Thereisnopreparationortrainingfor
representativestobedata-drivenandthere’spositivelynointerestininformation
managementtoolstoovercomethissituation.
MergerandAcquisitions:
Atthepointwhenorganizationsrelocateinformationduringmergersandacquisitions,
theprobabilityofdataerrorsincreases.Thesemergershappenquicklyandissuesarein
somecasesunexpected.Thereismountingpressureforconsolidation,yetnocheckand
equilibriumforUPSAddressVerification,thereisonlysometimesaquality
administrationstructuresetup.
UPSAddressValidation
Addressvalidationisacomplicatedprocessasagreatdealofpreparationisneeded
beforeinitiatingthevalidationprocess.Hereiswhathappensinatypicalvalidation
process.BeforebeingaccreditedasUPSaddressverification,anaddresshastoundergo
parsingandstandardization.
Parsing,asthenamesuggests,referstobreakingdownanaddressintothecity,state,
andZIPCode.
Standardizationmeansformattingamailingaddresstomatchitwiththestandard
addressformatasgivenbythegoverningpostalauthority.Itisdoneonlyafterthe
addressisparsedproperly.Theprocessincludesseveralthingslikecorrecting
misspelledwords,abbreviatingnotationsaspertheofficialdatabaseformats,and
fillingingapsinthedata.
Afterformatting,theaddressisvalidatedfindingitstwinintheofficialdatabase.Itis
consideredasonlyifthereisanexactmatch.
Whenrealaddressesmaynotbevalidones?
Thefactthatanupsaddressvalidationdoesnotworkisnotanindicationthatitisnot
real.Therecouldbeotherreasonsthatitmightbelistedasinvalid.Someofthesemaybe:
Incorrectaddressthatisenteredwithwrongspelling,format,orinformation.
Imaginaryorfakeaddressthatdoesnotexistatallorexistsnolonger.
Unoccupiedaddresswherenooneresidesandthereisnoonetoreceivemail.
AnunregisteredaddressthatisnotregisteredyetwiththeUSPS.
HowtoempoweryourMagentostorewithUSPSaddressvalidation?
ToempoweryourMagentostorewiththisfunctionality,youneedtointegratetheUSPS
AddressValidationextensionintoit.Whenacustomerenterstheshippingaddress
duringcheckout,thisextensionsharestheaddresswithUSPStoconfirmwhetheritis
recognizedasapartoftheirdatabase.Ifitfailstomatch,asuggestedaddressknownto
USPSwillbedisplayedinapop-up.
AvailMagentointegrationservicesfromanexpertprovidertoleverageUSPSAddress
Validationforimprovedshoppingexperiences.AgentoSupportisaproviderthatoffers
professionalMagentosupportservicesforallyourneeds.Shareyourrequirements
withusandwewillensurethatyougettherightintegrationsolutionforyourMagento
store.
WhereisthevalidationcodeUSPS?

Thevalidationcodecanbefoundontheletteryoureceivedinthemail.
HowdoIregistermyaddresswithUSPS?
CallthephonenumbermentionedattheCustomerServicewebsiteoftheUSPS.
When“ChangeofAddress”ispromptedfollowthestepsregardingwhatyouwant.
Entervalidcreditcarddetailswhenprompted,andrespondtotheremaining
questionstocompletetheaddressregistration.
HowdoIchangethedeliveryaddressforUSPS?
Toavailofthehigh-qualityservice,alwaysuseUSPS.comtomodifytheAddressdetails.
Youcanmakechangeswithintheaddressatafasterprocessbynotifyingeveryonewho
sendsmailofyournewaddressbeforeyoumove.
Benefitsofupsaddressvalidation
DecreasedReturnedMail
Byapprovingthatanaddressrightbeforeconveysamailing,associationswilldecrease
themeasureofundeliverablemailthatisreturned.Contingentuponthesizeand
recurrenceofmailings,thisapprovalcanprompthugeinvestmentfundsforassociations.
BetterQualityofAddressData
Aftervalidatinganaddress,itisaddedintoyourdatasetandafterwardutilizingalist
preparingtoconsistentlyspotless,check,andupdatetheaddressrundownwillassist
associationswithaccomplishingcriticalupgradesinaddressdataquality.
BetterCommunicationwithCustomers
Associationsrelyuponviablecorrespondencewithclientstoendure.Utilizing
administrationsthatconfirmandnormalizetheclients’tendswillworkonyourcapacity
tospeakwithclientsusingpostalmailthatmighthavebeenlost.Associationsthatutilize
addressverificationcanspeakwithclientsthroughmailquickerandlessexpensivethan
associationsthatdon’tutilizetheseadministrations.
DecreasedMailingCosts
ManyaddressnormalizationadministrationswillfurnishassociationswithZIPcodesand
USPStagstoempowerthemtofitthebillforlimitsonmailings.Otherpostal
administrations,likeCanadaPost,additionallyoffercomparativelimitsforqualified
mailings.
IncreasedDeliverySpeed
BygivingtheUSPSaddressesinastandardizeddesignandincludingdatalikeZIPcodes,
themailcenterexpressesthatorganizationscanincreasethedeliveryspeedoftheirmail
byonetotwodays.
WhyisAgentoSupportthebestforMagentoStoreDevelopmentService?
WehaveateamofexperiencedMagentodevelopers.
OurdevelopersoffersmoothdevelopmentofyourMagentoE-commercestore.
IntegratingstoreswithSEOoptimizedprotocolsforbettersales.
WesettheparametertoensureUPSAddressVerificationissmoothlydone.
OurdevelopersimplementdifferentservicesforyourMagentostorelike
development,customization,andintegration.

ImplementextensionstoverifytheshippingaddressthroughUPSAddress
Validation.
Completetestingofallthemodulesofthewebsiteisdonebeforemakingitlive.
WedevelopuniquedesignsfortheMagentostorestogrowthecustomerbaseand
retainexistingusers.
Makenecessarychangestoyourcurrentwebsitewithproperbackupstosurviveina
highlycompetitiveworld.
ImproveconversionrateROIforane-commercestore
ThebenefitstheAgentoSupportteamofferscan’tbeoverlookedandthestore
developmentservicesofferedtothemerchantsareincredible.Thesupportteamworks
24/7tohandleanysortofvalidationissues.
IndustriesWeServe
Weofferstoredevelopmentservicestothefollowingindustries.
Travel
Healthcare
Education
Entertainment
Business
Banking
Fashion
Transport