What is USPS address validation and how it matters.pdf

One of the key fields of the checkout process for a Magento Store is the address of the user. Avail Magento integration services from an expert provider to leverage USPS Address Validation for improved shopping experiences. AgentoSupport is a provider that offers professional Magento support services for all your needs. Share your requirements with us and we will ensure that you get the right integration solution for your Magento store.

1. WhatisUSPSaddressvalidationand
howitmatters?
OneofthekeyfieldsofthecheckoutprocessforaMagentoStoreistheaddressofthe
user.Whentheuserentersthedeliveryaddressinthefield,itneedstobevalidatedto
ensurethattheorderisgenuine.Addressvalidationreferstotheprocessofcheckingthe
mailingaddressenteredbytheuseragainstanauthoritativedatabasetocheckitsvalidity.
Ifitmatchesoneintheofficialdatabase,theaddressissaidtobevalidated.Conversely,
addressesthatdonothaveamatchinthedatabasearemarkedasinvalid.
Aninvalidaddressindicatesthatiteitherdoesnotexistorisnotregisteredwiththe
officialpostalservice.Iftheaddresscomesupasinvalid,thecustomerisgivenanaddress
suggestionthatisknowntoshippingcarriers.Further,thecustomercangoonand
confirmiftheaddresssuggestediscorrectortheystillwanttousetheonetheyhave
given.Inthisway,thisfunctionalityisessentialforimprovingtheshoppingexperiencein
thestore.USPSistheauthoritativeaddressdatabaseforanaddressintheUSand
MagentostoresthatsellhereneedtohaveaUSPSaddressvalidationfeature.Apartfrom
that,thecustomer’sshippingaddressisvalidatedatthecheckoutphasewithshipping
carrierslikeUSPS&UPSAddressVerification.
RootCauseofBadAddressData
Humanerrorsarecommon,however,arenottheonlyreasonforhelplessaddressquality.
ApartfromthedifficultiesofcatchingtheexactdataforUPSAddressVerification,
therearealotmoreunderlyingdrivers,forexample,
DatasetDecay:
AspertheCensusBureau,acommonAmericanwillmove11.7timesintheirlives.As
lodgingturnsouttobemorecostlyandasAmericansattempttodiscoverappropriate
regionstolivein,thisnumberwillgethigher.Ofthese,just60%ofmoversadvise
theUspsAddressValidationregardingtheirmoveinanidealway.
Organizations,inthisway,areleftwithaddressdatathatisn’trefreshed.Incasetheyare
conveying1,000,000billsorspecialmailersamonth,theymayget90,000movenotices
aroundthesametime.Moreregrettable,asindicatedbythisrate,60,000ofthosemillion
clientswon’thavegiventherightdatatotheUSPSontime.

2. Expectingthatsimilarclientsarestillwiththeassociation,theorganizationshould
continuetorefreshitsdatasetandguaranteethatithasthelatestaddresstouse.
PoorDataCulture:
It’sasoflatethatorganizationsarebeginningthediscussiononbeingdata-driven–yet
thatislimitedtotheexecutivedecision.Therepresentativeathis/herworkareais
unconsciousatthelevelofdataqualityissueshe/sheismanaging.Besides,thereareno
businessrulestoclingtodataquality.Thereisnopreparationortrainingfor
representativestobedata-drivenandthere’spositivelynointerestininformation
managementtoolstoovercomethissituation.
MergerandAcquisitions:
Atthepointwhenorganizationsrelocateinformationduringmergersandacquisitions,
theprobabilityofdataerrorsincreases.Thesemergershappenquicklyandissuesarein
somecasesunexpected.Thereismountingpressureforconsolidation,yetnocheckand
equilibriumforUPSAddressVerification,thereisonlysometimesaquality
administrationstructuresetup.
UPSAddressValidation
Addressvalidationisacomplicatedprocessasagreatdealofpreparationisneeded
beforeinitiatingthevalidationprocess.Hereiswhathappensinatypicalvalidation
process.BeforebeingaccreditedasUPSaddressverification,anaddresshastoundergo
parsingandstandardization.
Parsing,asthenamesuggests,referstobreakingdownanaddressintothecity,state,
andZIPCode.
Standardizationmeansformattingamailingaddresstomatchitwiththestandard
addressformatasgivenbythegoverningpostalauthority.Itisdoneonlyafterthe
addressisparsedproperly.Theprocessincludesseveralthingslikecorrecting
misspelledwords,abbreviatingnotationsaspertheofficialdatabaseformats,and
fillingingapsinthedata.
Afterformatting,theaddressisvalidatedfindingitstwinintheofficialdatabase.Itis
consideredasonlyifthereisanexactmatch.
Whenrealaddressesmaynotbevalidones?
Thefactthatanupsaddressvalidationdoesnotworkisnotanindicationthatitisnot
real.Therecouldbeotherreasonsthatitmightbelistedasinvalid.Someofthesemaybe:
Incorrectaddressthatisenteredwithwrongspelling,format,orinformation.
Imaginaryorfakeaddressthatdoesnotexistatallorexistsnolonger.
Unoccupiedaddresswherenooneresidesandthereisnoonetoreceivemail.
AnunregisteredaddressthatisnotregisteredyetwiththeUSPS.
HowtoempoweryourMagentostorewithUSPSaddressvalidation?
ToempoweryourMagentostorewiththisfunctionality,youneedtointegratetheUSPS
AddressValidationextensionintoit.Whenacustomerenterstheshippingaddress
duringcheckout,thisextensionsharestheaddresswithUSPStoconfirmwhetheritis
recognizedasapartoftheirdatabase.Ifitfailstomatch,asuggestedaddressknownto
USPSwillbedisplayedinapop-up.
AvailMagentointegrationservicesfromanexpertprovidertoleverageUSPSAddress
Validationforimprovedshoppingexperiences.AgentoSupportisaproviderthatoffers
professionalMagentosupportservicesforallyourneeds.Shareyourrequirements
withusandwewillensurethatyougettherightintegrationsolutionforyourMagento
store.
WhereisthevalidationcodeUSPS?

3. Thevalidationcodecanbefoundontheletteryoureceivedinthemail.
HowdoIregistermyaddresswithUSPS?
CallthephonenumbermentionedattheCustomerServicewebsiteoftheUSPS.
When“ChangeofAddress”ispromptedfollowthestepsregardingwhatyouwant.
Entervalidcreditcarddetailswhenprompted,andrespondtotheremaining
questionstocompletetheaddressregistration.
HowdoIchangethedeliveryaddressforUSPS?
Toavailofthehigh-qualityservice,alwaysuseUSPS.comtomodifytheAddressdetails.
Youcanmakechangeswithintheaddressatafasterprocessbynotifyingeveryonewho
sendsmailofyournewaddressbeforeyoumove.
Benefitsofupsaddressvalidation
DecreasedReturnedMail
Byapprovingthatanaddressrightbeforeconveysamailing,associationswilldecrease
themeasureofundeliverablemailthatisreturned.Contingentuponthesizeand
recurrenceofmailings,thisapprovalcanprompthugeinvestmentfundsforassociations.
BetterQualityofAddressData
Aftervalidatinganaddress,itisaddedintoyourdatasetandafterwardutilizingalist
preparingtoconsistentlyspotless,check,andupdatetheaddressrundownwillassist
associationswithaccomplishingcriticalupgradesinaddressdataquality.
BetterCommunicationwithCustomers
Associationsrelyuponviablecorrespondencewithclientstoendure.Utilizing
administrationsthatconfirmandnormalizetheclients’tendswillworkonyourcapacity
tospeakwithclientsusingpostalmailthatmighthavebeenlost.Associationsthatutilize
addressverificationcanspeakwithclientsthroughmailquickerandlessexpensivethan
associationsthatdon’tutilizetheseadministrations.
DecreasedMailingCosts
ManyaddressnormalizationadministrationswillfurnishassociationswithZIPcodesand
USPStagstoempowerthemtofitthebillforlimitsonmailings.Otherpostal
administrations,likeCanadaPost,additionallyoffercomparativelimitsforqualified
mailings.
IncreasedDeliverySpeed
BygivingtheUSPSaddressesinastandardizeddesignandincludingdatalikeZIPcodes,
themailcenterexpressesthatorganizationscanincreasethedeliveryspeedoftheirmail
byonetotwodays.
WhyisAgentoSupportthebestforMagentoStoreDevelopmentService?
WehaveateamofexperiencedMagentodevelopers.
OurdevelopersoffersmoothdevelopmentofyourMagentoE-commercestore.
IntegratingstoreswithSEOoptimizedprotocolsforbettersales.
WesettheparametertoensureUPSAddressVerificationissmoothlydone.
OurdevelopersimplementdifferentservicesforyourMagentostorelike
development,customization,andintegration.

4. ImplementextensionstoverifytheshippingaddressthroughUPSAddress
Validation.
Completetestingofallthemodulesofthewebsiteisdonebeforemakingitlive.
WedevelopuniquedesignsfortheMagentostorestogrowthecustomerbaseand
retainexistingusers.
Makenecessarychangestoyourcurrentwebsitewithproperbackupstosurviveina
highlycompetitiveworld.
ImproveconversionrateROIforane-commercestore
ThebenefitstheAgentoSupportteamofferscan’tbeoverlookedandthestore
developmentservicesofferedtothemerchantsareincredible.Thesupportteamworks
24/7tohandleanysortofvalidationissues.
IndustriesWeServe
Weofferstoredevelopmentservicestothefollowingindustries.
Travel
Healthcare
Education
Entertainment
Business
Banking
Fashion
Transport