When Was Coke Founded.pdf

16 views 8 slides Nov 17, 2023
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About This Presentation

Here’s when was Coke founded and everything around it!: 1. The Founding of Coca-Cola, 2. The Birth of the Coca-Cola Brand, 3. Early Success and Expansion, 4. Coca-Cola Recipe, 5. Global Expansion, 6. Role of Advertising, 7. Key Milestones.


Slide Content

WhenWasCokeFounded?:
AJourneythrough
Coca-Cola’sRemarkable
History
Source–imd.org
“WhenwasCokefounded?”isaquestionthatoftenpopsupinthemindsof
thosewhoenjoythisiconicbeverage.Coca-Cola,oftensimplyreferredto
asCoke,hasbecomeaglobalsymbolofrefreshmentandhappiness.Its
historyisrichandfascinating,datingbacktothelate19thcentury.Inthis
article,we’lldelveintotheoriginsofCoca-Cola,exploringitsfounding,the

visionaryindividualsbehindit,andhowithasevolvedintothebeloved
brandweknowtoday.
Here’swhenwasCokefoundedandeverything
aroundit!
TheFoundingofCoca-Cola
Coca-Cola’sstorybeginsinthe19thcentury,atimewhencarbonated
beveragesweregainingpopularity.Themanbehindthecreationof
Coca-ColawasJohnS.Pemberton,apharmacistfromAtlanta,Georgia.In
1886,Pembertonformulatedasyrupthathebelievedhadthepotentialto
becomeadeliciousandinvigoratingdrink.Hewantedtocreateadrinkthat
wasnotonlyrefreshingbutalsohadmedicinalqualities.
Theformulaheconcoctedconsistedofcocaleafextractandkolanut
extract,bothofwhichcontainednaturalstimulants.Theseingredients,
alongwithvariousflavoringsandsweeteners,resultedinthedistinctive
tasteofCoca-Cola.
Pembertoninitiallyintendedhiscreationtobeapatentmedicine,marketed
asaremedyforavarietyofailments,includingheadaches,fatigue,and
evenaddictiontoopiates.Henamedthedrink“Pemberton’sFrenchWine
Coca.”ItwassoldinlocalAtlantapharmaciesasatonic.So,thisisthe
storytellingwhenwascokefounded.
TheBirthoftheCoca-ColaBrand

Theyear1887wasapivotaloneinthehistoryofCoca-Cola.John
Pemberton’sbookkeeper,FrankM.Robinson,playedasignificantrolein
shapingthebrand.Robinsonwasresponsiblefornotonlynamingthe
productbutalsodesigningitsdistinctivescriptlogothatwerecognize
today.Hesuggestedthename“Coca-Cola,”with“Coca”referringtooneof
thekeyingredients,cocaleafextract,and“Cola”fromtheotherkey
ingredient,kolanutextract.
Source–Shutterstock.com
Withacatchynameandanattractivelogo,Coca-Cola’stransformation
fromalocalremedytoaworld-renownedbrandwassetinmotion.Thefirst
Coca-ColaadvertisementwaspublishedintheAtlantaJournalnewspaper
onMay29,1886,makingittheofficialbirthdateofthebrand.This
advertisementtoutedCoca-Colaasa“DeliciousandRefreshing”drinkto
satisfyeverycustomer’scraving.

Coca-Cola’sEarlySuccessandExpansion
Coca-Cola’searlyyearsweremarkedbyrapidgrowthandsuccess.Dr.
JohnStithPemberton’shealthwasdeclining,andhewasfacingfinancial
difficulties,sohedecidedtosellhisinterestinthecompanytoAsaCandler
in1887.Candler,askilledmarketerandbusinessman,tookthereinsof
Coca-Colaandbeganpromotingitvigorously.
Candleriscreditedwithpioneeringsomeoftheearliestmarketing
techniques,suchasprovidingfreesamplesanddistributingcouponsfor
complimentaryglassesofCoca-Cola.Hisshrewdmarketingstrategies
helpedCoca-Colagainwidespreadrecognitionandappealtoabroader
audience.
CandleralsofoundedTheCoca-ColaCompanyin1892,whichsecuredthe
exclusiverightstoCoca-Cola’sformula.Thismoveallowedhimto
centralizeproduction,ensuringconsistentqualityacrossthebrand.The
companywasofficiallyincorporatedonJanuary31,1893.
TheEvolutionoftheCoca-ColaRecipe

Source–cz.coca-colahellenic.com
TheoriginalCoca-Colarecipecontainedcocaleafextract,whichnaturally
containedcocaine.However,intheearly1900s,duetoconcernsaboutthe
potentialhealthrisksofcocaine,thecompanybeganaprocesstoremoveit
fromtheformula.By1929,theCoca-ColaCompanyhadsuccessfully
developeda“de-cocainized”cocaleafextract,makingCoca-Cola
completelyfreeofanycocaine.
Overtheyears,theformulaforCoca-Colahasremainedacloselyguarded
secret,knowntoonlyaselectfewindividuals.TheCoca-ColaCompany
continuestoproducethesyrup,whichisthencombinedwithcarbonated
watertocreatethebeverageweallknowandlove.
WeMade1886Coca-ColaRecipe
Coca-Cola’sGlobalExpansion

Coca-Cola’sjourneyfromalocaltonictoaglobalbeveragegiantisnothing
shortofremarkable.In1896,Coca-Colaenteredtheinternationalmarket
withitsfirstbottlingoperationinCanada.Thismarkedthebeginningofan
extensiveglobalexpansionthatwouldeventuallyreachnearlyeverycorner
oftheworld.
Coca-Cola’siconiccontourbottle,designedbytheRootGlassCompanyin
1915,playedasignificantroleinthebrand’ssuccess.Thisuniquebottle
shapenotonlybecameasymbolofCoca-Colabutalsomadeiteasily
distinguishablefromimitations.It’sinterestingtonotethattheCoca-Cola
bottledesignhasremainedlargelyunchangedforoveracentury.
TheRoleofAdvertising
Coca-Colaisknownforitscreativeandmemorableadvertisingcampaigns.
Inthe1920s,thebrandusedSantaClausinitsadvertising,which
contributedtoshapingthemodernimageofSantaClausasajolly,rotund
figuredressedinredandwhite.Thisassociationwiththeholidayseason
hasenduredovertheyearsandisstillanintegralpartofCoca-Cola’s
marketing.
The“Hilltop”commercialin1971,featuringthesong“I’dLiketoBuythe
WorldaCoke,”isanothericonicmomentinthebrand’sadvertisinghistory.
Thiscommercialpromotedamessageofunityandpeace,resonatingwith
thespiritofthetime.
KeyMilestones:

Source–vlosa.com
AsCoca-Colaexpandedglobally,itachievedseveralsignificantmilestones:
●1894:ThefirstoutdoorwalladvertisementforCoca-Colawas
paintedinCartersville,Georgia,becomingoneoftheearliest
instancesofoutdooradvertising.
●1919:TheCoca-ColaCompanywaspurchasedbyagroupof
investors,ledbyErnestWoodruffandlaterhisson,RobertW.
Woodruff,whoplayedapivotalroleinthecompany’sdevelopment.
●1950:Theintroductionofthefirstdietdrink,“Tab,”marked
Coca-Cola’sforayintothelow-caloriebeveragemarket.
●1982:ThelaunchofDietCoke,whichquicklybecameapopular
alternativeforcalorie-consciousconsumers.
●1985:Theintroductionof“NewCoke”anditssubsequentreturnto
theoriginalformuladuetoabacklashfromloyalfans.
Conclusion

Thequestion,“WhenwasCokefounded?”takesusonafascinating
journeythroughthehistoryofCoca-Cola.Fromitshumblebeginningsasa
medicinaltonicinAtlantatoitsstatusasaglobalbeveragepowerhouse,
Coca-Cola’sevolutionhasbeennothingshortofextraordinary.The
visionaryindividualswhocontributedtoitssuccess,theiconicbranding,
andtheenduringadvertisingcampaignshaveallplayedapartinmaking
Coca-Colaabelovedsymbolofrefreshmentandhappinessworldwide.
Coca-Cola’shistoryisnotjustaboutthebeverageitselfbutalsoa
testamenttothepowerofinnovation,marketing,andtheabilitytoadaptto
changingtimeswhileremainingtruetoitscoreidentity.So,thenexttime
youenjoyaCoke,youcanappreciatetherichhistoryandremarkable
journeythatbroughtthisiconicdrinktoyourlips.