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1. HOW TO CREATE A YOUTUBE
CHANNEL FOR MARKETING
By: Jaskaran Singh & Ishmeet singh September 2024
A STEP-BY-STEP GUIDE
Digital Marketing

2. Massive Reach: YouTube has over 2 billion monthly active
users, making it the second-largest search engine after
Google.
High Engagement: Video content generates 1,200% more
shares than text and images combined.
Brand Visibility: 90% of people say they discover new
brands or products on YouTube.
Targeted Advertising: YouTube’s advanced targeting
options allow you to reach specific demographics based on
interests, behavior, and location.
Cost-Effective: With the right strategy, YouTube marketing
can offer a high ROI, even with a small budget.
Before YouTube Marketing
After YouTube Marketing
Brand Awareness
Customer Engagement
Lead Generation
Content Lifespan
Customer Trust
0
200
400
600
800
1000
WHY YOUTUBE
MARKETING?

3. DEFINE YOUR
GOALS
Importance of Setting Clear Goals:
Having specific goals helps you create focused content.
Measurable objectives ensure you can track progress and
adjust strategies.
Examples of Goals:
Brand Awareness: Increase recognition of your brand.
Lead Generation: Drive traffic to your website or landing
page.
Customer Engagement: Build a community around your
brand.

4. CREATING A GOOGLE ACCOUNT
Visit the Sign-Up Page Verify Your Phone Number
Complete Setup and Link to
YouTube
Go to accounts.google.com/signup
and enter your name, choose a
username, and create a strong
password.
Enter your phone number for
security and recovery. Google will
send a verification code—input
this code to confirm.
Follow the on-screen prompts to
finalize your account setup. Then,
sign in to YouTube with your new
Google account and create your
channel.

5. SETTING UP YOUR YOUTUBE
CHANNEL
Create Your Channel
Customize Your Channel Verify Your Account
Sign in to YouTube with your
Google account.
Click on your profile icon and
select Your Channel.
Choose Create Channel and
enter a name.
Add a profile picture and
banner by clicking Customize
Channel.
Write a compelling description
and include links to your
website and social media.
Go to YouTube Studio >
Settings > Channel > Feature
Eligibility.
Verify your account to access
additional features like custom
thumbnails.

6. PERSONALIZE YOUR YOUTUBE
CHANNEL FOR A
PROFESSIONAL LOOK
MISSION
Channel Art & Logo:
Channel Banner: Use a high-resolution image (2560 x 1440 px) to
create a professional and appealing banner. Ensure it reflects your
brand identity.
Profile Picture: Upload a clear and recognizable logo or image (800
x 800 px). This will appear in comments and video thumbnails.
Channel Description:
Write a concise and engaging description that outlines what
viewers can expect from your channel. Include keywords relevant
to your content and industry.
Links & Contact Info:
Add links to your website, social media profiles, and any other
relevant sites in the 'About' section. This helps viewers connect
with your brand across platforms.

7. CHANNEL DESCRIPTION AND LINKS
Craft a Compelling Description:
Clearly state what your channel is about.
Highlight what makes your content unique.
Include relevant keywords to improve search
visibility.
Example:
“Welcome to [Your Channel Name], where we
bring you the latest insights on
[Industry/Niche]. From expert tutorials to
behind-the-scenes content, join us to stay
updated and inspired. Subscribe for weekly
videos and be part of our community!”
Include Important Links:
Website: Link to your business website or landing
page.
Social Media: Links to your profiles on Twitter,
Facebook, LinkedIn, etc.
Contact Information: Provide an email or contact form
link.
Where to Add Links:
Channel Description Box: Add these links in the
"About" section of your channel.
Video Descriptions: Include links to relevant resources
in each video description.
Channel Description Adding Links

8. UNDERSTANDING
YOUTUBE SEO
What is YouTube SEO?
Optimizing videos and channels to improve search rankings
and recommendations.
Key Elements:
Titles:1.
Use clear, keyword-rich titles.
Descriptions:2.
Include keywords and links.
Tags:3.
Add relevant tags to describe your video.
Thumbnails:4.
Create eye-catching, relevant thumbnails.
Captions:5.
Use captions for accessibility and better indexing.
Engagement:6.
Encourage likes, comments, and subscriptions.

9. CONTENT
STRATEGY
1. Types of Content:
Tutorials: Provide valuable how-to guides related to your
industry.
Product Reviews: Showcase and review products or services.
Vlogs: Share behind-the-scenes looks or personal insights.
Webinars: Offer educational content and live interactions.
2. Consistency is Key:
Upload Schedule: Decide on a regular posting schedule (e.g.,
weekly, bi-weekly).
Content Calendar: Plan and organize your content in advance.
3. Engage with Your Audience:
Respond to Comments: Foster community by replying to viewer
comments.
Encourage Interaction: Ask questions and encourage viewers to
participate.
4. Analyze and Adapt:
Monitor Performance: Use YouTube Analytics to track video
performance.
Adjust Strategy: Refine your content based on what works best

10. 01
02 03
PROMOTING YOUR
CHANNEL
Leverage Social Media:
Collaborate and Engage Utilize Paid and Email Marketing
Share videos across platforms like
Facebook, Twitter, and Instagram.
Use engaging teasers and behind-the-
scenes content to drive traffic.
Partner with influencers for guest
appearances or shoutouts.
Interact with viewers by responding to
comments and asking for feedback.
Run targeted ads on YouTube and social
media to reach specific audiences.
Send newsletters featuring video highlights
and updates to keep your audience
engaged.

11. Overview of YouTube AnalyticsANALYZING
PERFORMANCE
How to Access YouTube Analytics:
Go to YouTube Studio.1.
Click on Analytics in the left-hand menu.2.
Review the Overview, Reach, Engagement, and
Audience tabs.
3.
Key Metrics to Track:
Views: Total number of times your videos have been
watched.
Watch Time: The total amount of time viewers spend
watching your videos.
Subscribers: The number of people who have
subscribed to your channel.
Engagement: Likes, comments, shares, and overall
interaction with your content.
Click-Through Rate (CTR): Percentage of viewers who
clicked on your video after seeing the thumbnail.
Tips for Using Analytics:
Monitor Trends: Look for patterns in what types of
content perform best.
Adjust Strategies: Use insights to refine your content
strategy and posting schedule.
Engage with Audience: Respond to comments and
feedback to build a community.

12. MONETIZATION
OPTIONS
Content:
Ad Revenue:1.
Description: Earn money from ads displayed on your
videos.
Requirement: Join the YouTube Partner Program (YPP)
and meet the eligibility criteria.
Channel Memberships:2.
Description: Offer exclusive perks to viewers who
become paying members.
Requirement: Have at least 1,000 subscribers.
Super Chat & Super Stickers:3.
Description: Viewers can purchase Super Chats and
Super Stickers during live streams.
Requirement: Enable monetization and be part of the
YPP.
Merchandise Shelf:4.
Description: Showcase and sell your branded
merchandise directly on your channel.
Requirement: Have at least 10,000 subscribers.
YouTube Premium Revenue:5.
Description: Earn a share of revenue from YouTube
Premium subscribers watching your content.
Requirement: Be part of the YPP.

13. Spamming Keywords: Overloading video titles and descriptions with
irrelevant keywords can hurt your search rankings and viewer
experience.
Inconsistent Posting Schedule: Irregular uploads can lead to decreased
viewer engagement and loss of audience interest.
Ignoring Audience Engagement: Failing to respond to comments or
feedback can reduce viewer loyalty and interaction.
COMMON MISTAKES TO AVOID

14. THANK YOU
By: Jaskaran Singh September 2024
Digital Marketing