Wholesale trade.ppt

Wholesale Trade, Characterstics of wholesale trade, Services of wholesaler to manufacturers and services of wholesaler to retailers.

1. WHOLESALE TRADE

2. WHOLESALE TRADE Wholesale trade is a form of trade in which goods are purchased and stored in large quantity and sold in batches of a designated quantity, to resellers, but not to the final consumers. The traders dealing in wholesale trade are called ‘wholesale traders’ or ‘wholesalers ’.

3. CHARACTERSTICS OF WHOLESALE TRADE Wholesaler buy and sell goods in large quantities. He deals only in few types of products He act as a middleman between the producers and retailers. He usually makes cash purchases and sells goods on credit to the consumers.

4. SERVICES OF WHOLESALERS SERVICES TO MANUFACTURERS Facilitating large scale production. Bearing risk. Financial assistance. Expert advice Help in marketing function. Facilitate production continuity. Storage.

5. SERVICES TO RETAILERS Availability of goods. Marketing support. Grant credit Specialized knowledge. Risk sharing.

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