Why Fear Not, Be Strong Inspires Courage

this book is about start with why . to increase our idea

1. BOOK NAME : “ START WITH WHY” AUTHOR : SIMON SINEK REPRESENTED BY , Name : saw sanikumar rama BRANCH : COMPUTER SEM : 5 SUBJECT : IPDC BOOK REVIEW GOVERNMENT ENGINEERING COLLEGE , BHARUCH

2. Why Start with Why? Why is your purpose, cause, or belief – the core reason you exist. It drives behavior and decision-making beyond just profit or outcomes. People connect with Why on an emotional level, fostering loyalty. Organizations that focus on Why inspire greater commitment. Leaders who start with Why are more effective in rallying people.

3. Assume You Know Assumptions often replace curiosity and exploration. Leaders frequently think they know what people want, without digging deeper. A clear Why avoids assumptions, providing clarity and direction. Many companies fail because they assume their What is enough. Challenge your assumptions by consistently questioning Why . .

4. The Golden Circle The Golden Circle : Why , How , What - a framework for leadership. Why is the purpose or cause, the core belief. How are the actions taken to realize the *Why*. What is the result of these actions, the product or service. Great leaders communicate from the inside out, starting with Why.

5. Carrots and Sticks Traditional motivation relies on external incentives (rewards/punishments). These tactics create compliance but rarely inspire passion or creativity.- Carrots and sticks encourage short-term thinking, not long-term vision. People are motivated more deeply by intrinsic factors, like purpose. Leading with Why inspires lasting loyalty, not just momentary compliance.

6. Start with WHY, but Know HOW Why sets the vision; How turns it into reality. Knowing How is critical for executing the vision effectively. Leaders need to balance purpose (vision) with strategy (execution). Teams rally around leaders who clearly communicate both Why and How. Having both in place builds confidence in leadership.

7. Know WHY, Know HOW. Then WHAT? Why and How lead to What: the result or product of your actions. Without a clear What, vision and execution may lack focus. What should reflect the Why, offering tangible value to customers. Effective communication ensures that the What consistently aligns with the core purpose. Customers and teams must see that the What is a product of both Why and How.

8. Thank you [email protected] http://www.contoso.com/