Why Visual Communication Design is the Future of Storytelling in the Digital Age.pdf

Explore the vibrant field of Visual Communication Design at Karnavati University, where innovation meets technology. Our program teaches you the techniques to create striking images and properly express ideas on several media. Expert professors, practical projects, modern facilities—all of which will help you be ready to flourish in this developing profession. With us, release your potential and help to influence design going forward. Apply here to begin your creative trip right now!

1. Why Visual
Communication Design is
the Future of Storytelling
in the Digital Age

2. What is design for visual communication?
Visual communication uses art and stories to get a message
across and get people to do what you want them to do, like
click on an ad or remember a brand after seeing it many times.
One important thing about visual communication design is
that it can connect with people on an emotional level and get
your point across better than text. Visual communication
designers use both their hands and computers to turn design
ideas into works of art that inspire, educate, and teach the
intended audience. They work together with social media,
product, and brand managers to make sure that marketing
goals are met.
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What is the significance of Visual Communication Design?
Research shows that 67% of people understand things better when they are shown to them.
Besides that, people remember 80% of what they see but only 20% of what they read.
The style of visual communication makes it easier for people to understand what is being said
and helps them remember it for longer. People spend more time on social media sites like
Instagram, Twitter, Pinterest, and others that let them see pictures and videos these days. In
order to get their attention, visual communication design is now needed.
There are lots of good reasons to use visual communication. For instance, people are more
likely to be interested in a website that has a mix of infographics, images, and writing. In the
same way, traffic signs use visual information to keep people safe on the roads.

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Some good things about visual conversation are:
Easy to deliver information: Visuals should always be used to express large amounts of information
that involves statistics or takes more work to remember. This makes it easier for people to quickly
think about the information and figure out what its pros and cons are. Not only can it be understood
right away, but it is also said in a clear and concise way.
Compared to talking, it’s more flexible: anyone can understand a picture or photograph, no matter
their culture, location, language, race, etc. As an example, think about movies and web shows. People
all over the world generally watch them, even though the languages are different, because the
messages are clear. Therefore, visual aspects help persuade a wide range of audiences.
It gets people’s attention right away because people remember things they see better. Shorter
paragraphs, relevant pictures, and animation will help grab the viewer’s attention right away instead
of long paragraphs and other details.

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Boosts the credibility of a message: It will take
longer for people to accept a refrigerator
brand that says its product works. Videos and
product demos, on the other hand, will grab
their attention right away and make them
believe what they see. Visual features help to
build trust in a brand.
Saves time: Most of us would rather watch a
two-hour movie than read a 300-page book if
we could. Video and documentary
documentaries are popular ways for people to
get information these days because they save
them time and let them connect with the
content.

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What does the person who designs visual communication do?
People who work as visual communication designers can be found in creative companies, retail,
healthcare, education, real estate, and more. They may be hired by businesses to make websites,
games, pictures, creatives, videos, short films, and other digital projects. As a result, some
specializations need understanding of a certain type of business. The following are some of the things
that a visual communication artist does:
Make sure that the look and feel of their digital media are in line with the brand standards.
Make movies, pictures, icons, and thumbnails.
Find images and videos to use as sources and make them better.
To reach your communication goals, work together with the product, marketing, IT, and
operations teams.
Make and take care of production assets, interaction models, sketches, data visualisations, and
a lot more.
Oversee several tasks and set due dates for their completion.

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What is the field of Visual Communication Design all about?
The field of visual communication design is about knowing how design solutions work in the real
world from both a conceptual and an aesthetic point of view. Visualizing ideas and coming up
with new ones is what research and development for visual communication tools are based on.
Students learn about design principles and methods, as well as the job of visual communication
designers and what they can do for society. The most important thing to learn in Visual
Communication Design is design thought, which uses creative, critical, and reflective methods.
Visual Communication Design lets students look at the world through the lens of design. They
look at what visual communication design means in different places, times, and countries. It also
gives students the chance to use what they know, understand, and can do about visual
communication design to get their message and thoughts across. The subject will also help
students understand how other people use pictures to share information and ideas.

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What kinds of jobs are there in Visual Communication Design?
Designer of graphics
Graphic designers work in fields like advertising, public relations, publishing, and many more to make
visual products for paper and digital media. They use software like Adobe InDesign, Photoshop, and
others to make social media posts, magazines, flyers, and signs, or they draw by hand to show what
they have in mind. They use their skills in both visual arts and design to make complicated ideas easy to
understand for both companies and consumers.
Visual Communication Design lets students look at the world through the lens of design. They look at
what visual communication design means in different places, times, and countries. It also gives
students the chance to use what they know, understand, and can do about visual communication
design to get their message and thoughts across. The subject will also help students understand how
other people use pictures to share information and ideas.

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Designer of websites and apps
Web designers make websites for businesses and keep them running. They use color, graphics, and text
to organize data in a way that is easy for users to understand and work with. More and more people
have cell phones and access to the internet, which has increased the need for website and app creators.
Advertising Professionals:
People who work in advertising do study, come up with ideas, and plan campaigns that get the product
in front of the right people. They know the latest trends and use their design skills to make print ads and
pop-up ads on websites that get people’s attention.
Editor of Videos
Video editors don’t just work with still pictures; they also edit movies for different platforms to make
the information make more sense and look better. Video editors do a lot of different things, from
making ads to making online how-to videos. They add more than just images to movies; they also add
music and sound effects.

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Reporter for photos
A picture is worth a thousand words, as the saying goes. Photographers catch a moment that shows the
whole story in a picture, like the tiredness of a worker or the fear in a child’s eyes after an explosion.
They work closely with reporters and news managers to use visuals to make the story seem more
trustworthy.
Head of Art and Design
Art and design directors work for a wide range of companies, from printing houses to nonprofits and
visual communication firms. These people are in charge of a group of graphic designers, video directors,
and web designers. They come up with ideas for a wide range of visual communications projects using
their leadership skills.

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Manager of Communications
These professionals handle many tasks, and they are in charge of the communication strategy. They
work closely with artists and brand managers to reach the communication goals for the brand. They
need to be good at finding the brand’s main message and presenting it to the audience in a clear,
concise, and engaging way, whether it’s in a magazine piece or an annual report.
Professional animation is the process of putting together a number of works of art that move through a
projector to make it look like they are moving. An animator makes a script and models, and they work
closely with sound engineers to make sure that the sounds and images match up.
Design Teacher
Design education is a good field to work in if you love teaching and want to pass on your knowledge and
ideas to the next generation. Because design, applications, and platforms are always changing, both new
and experienced designers need to keep their skills up to date. People who teach visual design can work
for edtech companies, universities, schools, or design colleges.

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How do I get into designing for visual communication?
If you want to become a visual communication designer, you should start your job early to get ahead of the
competition. After 10+2, getting a graduate degree in communication design is the best way to start a
successful job in the field. To begin, one must love style and have a strong attention to detail. One must
find, narrow down, and apply to a few colleges based on their budget, location, career choices, and other
factors. To get into most schools, applicants must also pass a design aptitude test that rates them on their
basic drawing, writing, critical thinking, and visualising skills. A four-year degree in communication design
gives you a broad understanding of the field and the skills you need to work as a visual communication
designer.
Discover the power of creativity and innovation with Karnavati University’s Visual Communication Design
programme. At Karnavati University, we offer a cutting-edge curriculum designed to keep you ahead of
industry trends and technological advancements. Our experienced faculty, consisting of seasoned
professionals and experts, will guide you every step of the way.

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Through hands-on learning, you’ll gain practical experience with real-world projects,
workshops, and internships. Our state-of-the-art facilities, including top-notch design
studios and labs, provide the perfect environment to bring your ideas to life. With
strong industry connections and a dedicated placement cell, Karnavati University
opens doors to numerous career opportunities in the field of design. Apply now and
shape the future of Visual Communication. Visit our Visual Communication Design
page for more information and to start your application today. Don’t miss the chance
to be part of a dynamic and creative learning environment at Karnavati University.
Read More: https://karnavatiuniversity.edu.in/all-about-visual-communication-
design/

14. CONTACT US
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[phone]
https://karnavatiuniversity.edu.in/
[email protected]
Karnavati University Campus, Adalaj-Uvarsad Road,
At.&Po.:Uvarsad, Gandhinagar 382422, Gujarat

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