According to recent research from NM Incite,
for 82% of Facebook users, knowing someone
offline is reason to add them on the social
network. The next most common reason for
adding a friend is having many mutual friends,
a practice reported by 60% of users.
When it comes to why we unfriend, there are
more possible explanations. Fifty-five percent
of Facebook users call offensive comments
cause for removing someone from their
networks. The next most common reason is
not knowing a friend well (41%) and sales
soliciting (39%). The remaining explanations
are a variety of social media etiquette SNAFUs.
Why We Add and Remove
Facebook Friends?
Why We Add and Remove
Facebook Friends?
Men are more likely to use Facebook for
professional networking and dating.
For women, Facebook is the place to connect
with real life friends, snag deals and express
creativity. Women are more likely to remove
friends for offensive comments or a weak
offline relationship.
Why do Facebook
users…
What is social media used for?
% social media users ever doing activity
% social media users ever doing activity
What is social media used for?