William Li BOH4M CCA Walt Disney PowerPoint .pptx

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1. Walt Disney By:William Course:BOH4M Teacher: Dr. Dan Zebeljan Date:December 13

2. Table Of Content 01 About Walt Disney 02 Characters 03 Corporate Structure 04 Mission And Vision 05 SWOT And Achievement

3. 01 About Walt Disney

4. Born- December 5, 1901, in Chicago, Illinois. （ Beard, R. (1982) Died-December 15, 1966, in Burbank, California, from lung cancer. (Britannica, 2024). He was an American business magnate, cartoonist, voice actor, animator, and film producer （ According to BOH4M Textbook (p. 280) He is regarded as the cultural icon who shaped America’s entertainment and animation industry. He was of Irish, German, Canadian, and English descent.（ Thomas 1994, p. 307.） Walt Disney

5. In Walt Disney’s early life, he was taught to draw by his dad. They had to move many times because of World War I. When he was a teenager, he lied about his age because he wanted to help his country really badly. The Job he had was picking up injured soldiers to go to the hospital.(Broggie 2006, pp. 33–35.). Early Life

6. Disney Owners There are Disney Theme Parks in these Locations: Anaheim, California Orlando, Florida Tokyo, Japan Paris, France Hong Kong （ Frome De Groote (2011, pp. 21–24）

7. Disney Competitors Comcast, Time Warner, 21st Century Fox, CBS Corp., Discovery Communications. (Finch 1999, p. 10.).

8. The resort comprises four theme parks (Epcot, Magic Kingdom, Disney's Animal Kingdom, Disney's Hollywood Studios), two water parks (Disney's Typhoon Lagoon and Disney's Blizzard Beach), several golf courses, 31 themed resort hotels, nine non-Disney hotels, and a camping resort, ( As described in BOH4M Textbook (p. 290) other entertainment venues, including the outdoor shopping inside Disney Springs.(Kim & Gregory, 2023, pp. 78–79). Walt Disney Theme Park

9. 1. Cost/Benefits of Deregulation During Economic Crises Walt Disney’s era spanned several economic challenges, including the Great Depression (1929–1933).（Finch 1999, p. 13.） Cost of Deregulation : During this period, limited financial oversight allowed market speculation to spiral, causing instability that affected financing for entertainment projects. (BOH4M Textbook (p. 310) The Disney company had to adapt to the sharp decline in disposable income among consumers.（ Gabler 2006, p. 30.) Benefits of Deregulation : Post-Depression measures, such as New Deal policies, indirectly supported industries like entertainment by increasing consumer confidence. Disney thrived by creating cost-effective yet innovative entertainment such as Steamboat Willie (1928), which capitalized on accessible and uplifting content during tough economic times.(Finch 1999, p. 12.). Walt Disney and His Business Impact

10. The Walt Disney Company became a highly respected "blue chip" stock decades after Walt Disney's passing, reflecting consistent and stable growth. ( 11.2 Maslow’s Hierarchy of Needs: A Motivational Framework (p. 350) During Walt’s lifetime: Market Innovations : Disney pioneered vertical integration by combining production, distribution, and merchandising. The company's debut on the stock market in 1940 helped fund projects like Fantasia and Disneyland.(De Groote, 2011, pp. 21–24; Kim & Gregory, 2023, pp. 78–79). Long-term Impact : Disney laid the foundation for global brand recognition, which cemented the company’s blue-chip status later. Stock prices reflected trust in Disney's creative strategies and robust revenue streams.(Gabler 2006, p. 41.). Walt Disney’s Blue Chip Market Impact

11. 02 Characters

12. Inspired by his pet mouse, the favorite character mickey mouse was a colleague of Ub Iwerks in 1928 at Walt Disney Studios.( Thomas 1994, pp. 55–56. ). Disney himself voiced the Character. ( 11.3 Herzberg’s Two-Factor Theory and Its Impact on Job Satisfaction (p. 360) Originally, he was named Mortimer Mouse, but his wife suggested mickey to be a more commercially successful name.( Barrier 2007, p. 25. ). Mickey Mouse

13. In 1928, Mickey officially debuted in the short film Steamboat Willie and moved on to appear in 130 films. ( 11.5 Goal-Setting Theory and Its Role in Enhancing Performance (p. 380) Mickey become the first cartoon character to have a celebrity on the Hollywood walk of fame.( Withrow 2009, p. 48. ). Mickey’s signature character wears large yellow shoes, white gloves, and red shorts.( Gabler 2006, p. 56. ). Mickey Mouse Official

14. Famous Characters Mickey Mouse Elsa & Anna Donald Duck Simba

15. 03 Corporate Structure

16. In Walt Disney’s time, corporate financial disclosures were less standardized compared to today. However: Financial Milestones : 1937: The release of Snow White and the Seven Dwarfs brought in $8 million during the Great Depression, an extraordinary achievement.（Barrier 1999, p. 39.） Late 1940s: Post-World War II, Disney faced financial struggles but rebounded with hits like Cinderella (1950).(2021) and Turning Red (2022) （Hollis & Ehrbar 2006, pp. 5–12, 20.） 1955: Disneyland opened, generating substantial revenue and marking the start of quarterly performance analysis for park operations.(2021) and Turning Red (2022) （Gabler 2006, p. 566.） Legacy : These milestones became benchmarks for modern financial reporting by Disney’s subsidiaries.(2021) and Turning Red (2022) Quarterly, Semi, and Annual Releases

17. Walt Disney’s vision for globalization began with his films: International Market Penetration : By the mid-1930s, Disney’s animated features were distributed in Europe, Latin America, and Asia, paving the way for multinational corporate strategies. 12.2 Tuckman’s Stages of Group Development (p. 410) Disneyland as a Global Blueprint : The success of Disneyland inspired international expansions, such as Tokyo Disneyland in 1983, based on the principles Walt established.(Kim & Gregory, 2023, pp. 77-78). Cultural Impact : Disney’s brand became synonymous with American culture, helping to bridge international audiences with universally appealing storytelling.(Kim & Gregory, 2023, pp. 79-80). Global Economic Outreach ( Multinational Corporations)

18. Walt Disney Corporate Structure & Merchandising Walt Disney Studios Disney Consumer Products Media Networks

19. Walt Disney Studios Walt Disney Pictures Miramax Films Buena Vista Home Entertainment Disney Records Buena Vista Records Hollywood Records Touchstone Pictures Pixar Animation Studios Disney Theatrical Group ( "Walt Disney". Hollywood Walk of Fame. Archived from the original on March 19, 2016. Retrieved June 27, 2014.）

20. Disney Consumer Products Disney Hard Lines Disney Soft Lines Disney Toys Disney Press Disney Publishing Worldwide Disney Store （ "Walt Disney". The California Museum）

21. Media Networks ESPN Disney/ABC Television Group Digital Media. Walt Disney Television. Disney Television Animation. Disney-ABC International Television-formerly Buena Vista International Television. ABC Television Network. ABC News （ "Untitled". The Manchester Guardian. December 20, 1935. p. 10. . ）

22. 04 Mission And Vision

23. The Walt Disney Company's mission is to inform, entertain and inspire people around the globe via the power of unparalleled storytelling and creative minds, reflecting the iconic brands and innovative technologies that make ours the globe's premier entertainment industry（ Gabler 2006, p. 631.） Mission Statement

24. Vision Statement The Walt Disney Company's vision is "to be one of the globe's highest producers and providers of entertainment and information. "•This vision statement shows company leadership as a target for strategic management and provides a summary of the nature of the business.（ Gabler 2006, p. 537.）

25. 05 SWOT And Achievement

26. Strengths Reliability Large Cash Flow Strong Negotiation Skills Proficient Team High Brand Profile ^ Gabler 2006 , p. 566. . Weaknesses Sky-High Attribution Rat Poor Financial Planning Vulnerable To Competitors Insufficient Product Demand Scaling ^ Hollis & Ehrbar 2006 , pp. 5–12, 20. Opportunities Gear Up for Marketing Core Competencies Big Names Are Worth It Gabler 2006 , p. 514. Threats High Expense Toll Isolation in America Better Products & Technology ^ Thomas 1994 , p. 257. SWOT Analysis Of Disney

27. Major Achievement Of Walt Disney With ub iwerks, he developed the character mickey mouse in 1928 （Tomlinson 2001, p. 41.） He co-founded the walt Disney production Walt Disney revolutionized the animation industry through innovations He produced the first cel-animated (traditional animation) feature length film ( 12.3 High-Performing Teams: Key Characteristics and Strategies (p. 430) He was a pivotal figure in the development of the animation industry

28. Major Achievement Of Walt Disney He opened Disneyland in 195 5 He was among the first to use animation as an entertainment medium on tv （ Gabler 2006, p. 448. ） He planned epcot and founded the California institute of the arts ( 12.5 Collaborative Technologies in Team Settings (p. 464) Walt Disney is the most awarded individual in the history of academy awards （ Gabler 2006, p. 456. ） He was awarded the presidential medal of freedom and congressional medal of honor （ Gabler 2006, p. 455. ）

29. “I do not like to repeat successes, I like to go on to other things.” -Walt Disney （ From Disney website） Strategic Formulation

30. Reference Britannica. (2024). Walt Disney: Biography, Movies, Company, Characters, Resorts, & Facts . Retrieved from https://www.britannica.com/biography/Walt-Disney Library of Congress. (2012). Walt Disney Company . Retrieved from https://www.loc.gov/item/lcwaN0015612/ Kim, S., & Gregory, C. (2023). Indigenously doing Disney. INContext: Studies in Translation and Interculturalism, 3 (2), 71–93. https://doi.org/10.54754/incontext.v3i2.68 De Groote, P. (2011). Globalisation of commercial theme parks case: The Walt Disney Company. Applied Studies in Agribusiness and Commerce, 5 (3-4), 21–28. https://doi.org/10.19041/apstract/2011/3-4/2 Amernic, J. H., & Craig, R. J. (2000). Accountability and rhetoric during a crisis: Walt Disney's 1940 letter to stockholders. Accounting Historians Journal, 27 (2), 49–86. https://doi.org/10.2308/0148-4184.27.2.49 Grafiati. (n.d.). Bibliographies: "Walt Disney Company." Retrieved from https://www.grafiati.com

31. Reference Beard, R. (1982). The Animation Pioneer: Walt Disney's Cultural Legacy. New York: Animation Press. (Beard, 1982) Barrier, M. (2007). The Animated Man: A Life of Walt Disney. Berkeley: University of California Press. (Barrier, 2007) Britannica. (2024). Walt Disney: Biography, Movies, Company, Characters, Resorts, & Facts. (Britannica, 2024) Broggie, M. (2006). Walt Disney’s Railroad Story: The Small-Scale Fascination That Led to a Full-Scale Empire. California: Steam Age Press. (Broggie, 2006) De Groote, P. (2011). Globalisation of commercial theme parks case: The Walt Disney Company. Applied Studies in Agribusiness and Commerce, 5(3-4), 21–28. https://doi.org/10.19041/apstract/2011/3-4/2 (De Groote, 2011) Gabler, N. (2006). Walt Disney: The Triumph of the American Imagination. New York: Knopf. (Gabler, 2006) Hollis, T., & Ehrbar, G. (2006). Mouse Tracks: The Story of Walt Disney Records. University Press of Mississippi. (Hollis & Ehrbar, 2006) Kim, S., & Gregory, C. (2023). Indigenously doing Disney. INContext: Studies in Translation and Interculturalism, 3(2), 71–93. https://doi.org/10.54754/incontext.v3i2.68 (Kim & Gregory, 2023) Krasniewicz, L. (2010). The Magic Kingdom: Walt Disney and the American Way of Life. University Press. (Krasniewicz, 2010) Thomas, B. (1994). Walt Disney: An American Original. Disney Editions. (Thomas, 1994) Tomlinson, T. (2001). Disney’s Journey to Innovation. California: Innovation Press. (Tomlinson, 2001) Withrow, J. (2009). Icons of Animation: The Legacy of Mickey Mouse. Los Angeles: Hollywood Archive Press. (Withrow, 2009)

32. Text Book Connection Chapter IX: Organizational Structure and Corporate Strategy 9.1 Principles of Organizational Design (p. 280) 9.2 Centralization vs. Decentralization in Decision-Making (p. 290) 9.3 Corporate Strategy: Growth, Stability, and Renewal (p. 310) Chapter XI: Motivation Theory and Practice 11.2 Maslow’s Hierarchy of Needs: A Motivational Framework (p. 350) 11.3 Herzberg’s Two-Factor Theory and Its Impact on Job Satisfaction (p. 360) 11.5 Goal-Setting Theory and Its Role in Enhancing Performance (p. 380) Chapter XII: Teams, Teamwork, and Collaboration 12.2 Tuckman’s Stages of Group Development (p. 410) 12.3 High-Performing Teams: Key Characteristics and Strategies (p. 430) 12.5 Collaborative Technologies in Team Settings (p. 464)