Writing for print media PRINT MEDIA.pptx

print media refer to the printed form of media.

1. PRINT MEDIA

2. INTRODUCTION Print media  refers to the printed version of news and information, primarily disseminated through newspapers and magazines. Before the invention and widespread use of printing presses, materials had to be painstakingly written by hand, making mass distribution impossible. 

3. WHAT IS PRINT MEDIA? Print media is a form of mass communication that uses printed materials to convey news and information .  

4. WHAT DOES IT INCLUDE?   Print media includes newspapers, magazines, and other types of publications that are distributed to a large audience  

5. SO WE CAN SAY THAT…. Print media is the printed version of telling the news, primarily through newspapers and magazines. Before the invention and widespread use of printing presses, printed materials had to be written by hand.  

6. Definition of print media Print media generally refers to any form of media that is physically printed on paper or other sorts of materials.

7. Types of Print media Newspaper : Newspapers are the most popular forms of Print media. Newspaper collect, edit and print news reports, and articles.

8. Types of Print media Magazines : Magazines also offer advertisers an opportunity to incorporate various new techniques and ideas.

9. Brochures : Brochures give detailed information about the product. These are mainly distributed at events or even at the main outlet when a consumer needs to read in detail about the product. Types of Print media

10. Types of Print media Posters : Posters are forms of outdoor advertising. The message in a poster has to be brief and eye catching as it targets a person on move.

11. Types of Print media Newsletters : Newsletters are form an important part of Print media. These target a specific group of audience and give information on the product.

12. Advantages of Print Media Tangibility Credibility Longevity Advertising opportunities Less Screen Time

13. Advantages of Print Media Tangibility  – One of the main advantages of print media is its tangibility. You can hold a book or newspaper in your hand, feel the pages, and flip through them at your own pace. This physical experience can be enjoyable and can make reading more engaging and memorable.

14. Advantages of Print Media Credibility  – Print media is often viewed as more credible than digital media. This is because print publications have a long history of established credibility and are held to high journalistic standards. Additionally, print media can be more thoroughly fact-checked and edited than digital media.

15. Longevity  – Another advantage of print media is its longevity. Once a print publication is produced, it can be archived and preserved for years or even centuries. This means that print media can serve as a historical record of events and ideas, and can be studied and appreciated for generations to come. Advantages of Print Media

16. Advantages of Print Media Advertising Opportunities  – Print media also offers unique opportunities for advertising. Unlike digital ads that can be easily ignored or blocked, print ads are often more visually striking and can be placed in highly visible locations within a publication. This can make them more effective at reaching and engaging a target audience.

17. Advantages of Print Media Less Screen Time  – Finally, print media can be a welcome break from the constant barrage of screen time in our modern lives. Reading a physical book or newspaper can be a relaxing and enjoyable way to disconnect from technology and engage with the world around us.

18. Disadvantages of Print Media Limited Accessibility Environmental Impact Limited Interactivity Limited targeting Time Sensitivity

19. Disadvantages of Print Media Limited Accessibility  – One of the main disadvantages of print media is its limited accessibility. Print publications require physical distribution and can be expensive to produce and distribute. This can limit their availability, especially in areas with limited resources or infrastructure.

20. Disadvantages of Print Media Environmental Impact  – Another disadvantage of print media is its environmental impact. The production and distribution of print publications require significant amounts of resources such as paper, ink, and energy. This can contribute to deforestation, pollution, and climate change.

21. Disadvantages of Print Media Limited Interactivity  – Print media is also limited in its interactivity. Unlike digital media that can include multimedia elements such as video and audio, print media is static and cannot be easily modified or updated. This can limit its ability to engage and inform readers.

22. Disadvantages of Print Media Limited Targeting  – Print media also has limited targeting capabilities. Unlike digital media that can target specific audiences based on demographics and interests, print media is typically distributed broadly to a general audience. This can make it less effective at reaching specific target markets.

23. Disadvantages of Print Media Time Sensitivity  – Finally, print media can be time-sensitive. Unlike digital media that can be updated in real-time, print publications have a longer lead time and can become outdated quickly. This can limit their relevance and usefulness to readers.

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