Written Branding Phase_ Resume, CV and Cover Letters.pptx

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1. Discovery Research Action Success Utilizing design thinking to understand your values Scoping out industries of interest Understanding how to network Finding information about your desired careers Organize your job search process Building your written resume and cover letter Mastering your interview How to negotiate your compensation and position Setting yourself up for success in internship/jobs 2 The Written Branding Process Sales Aspect Understanding your Competitive Advantage (Value Proposition) Strengths and Weaknesses After knowing what you want, time to brush up your profile to prepare for job applications. Writing a CV and cover letter is more than just listing your activities -- it is crafting your storyline, AKA building YOUR Personal Branding. Sales Aspect Building a Sales Funnel (Your Top 100 Customers) Finding Product/Market Fit Sales Aspect Pitching To Customers Building A Brand (Increase Your Value) Reacting To Pressure Sales Aspect Closing and Delivering Value to Your Customers Positioning For Success (Recommendations)

2. Resume is a story of your professional life , every story needs a good story line . What is a resume or cv ? HR in large companies receive thousands of resumes, make their work easier! Content > Design (unless you are in a creative field)

3. Resume A Resume B Resume C Your Thoughts?

4. 5 Finding Your Story 3. Voila! Move it to your “Resume Template” Make a “Master Sheet” Type all of your experiences in chronological order Under each experience, write 3 main things that you did Type in all of your coursework 2. Choose by Relevance From your Master Sheet, pick experiences that match the job description of the job you are applying for Choose experiences that highlight different strengths to show you are well-rounded Prioritize most recent experiences

5. 6 Writing your story: Using Action Words Words that describe tasks, skills, achievements, and responsibilities on your resume. Example: Responsible for making a change in the marketing Transformed the marketing campaign Action words make your sentences Singkat, Padat dan Jelas: Remove duplication of words with same meaning No fluffy sentences (ie. What is “making a change”? “Transform” is more direct) Make your sentence shorter, leaving room for more info Notice the difference?

6. 7 Action Words Do’s and Dont’s Use specific, fresh words Advocated Pioneered Forged Spearheaded Expedited Implemented Avoid generic, boring words Participated Managed Designed Led Performed Did

7. 8 Highlighting Your Impact Most importantly, using strong action words and successfully bringing your story to life should lead to a clear and powerful explanation of your impact. What wouldn’t have happened without you there? To show your impact, you can follow this formula: Spearheaded new marketing initiative that increased customer acquisition by 100% in 1 month Cool action word e.g. spearheaded + the object you e.g. spearheaded + the impact you generated + time frame In other words, Verb + Object + Impact + Time Horizon

8. 9 Bringing it to Life Good Led a team of designers, engineers, and writers in the creation of a new blog series that resulted in over 1 million unique users visiting the site. Better Spearheaded a new blog initiative that united engineers, designers and writers and introduced over 1 million unique users to the site. Best Conceptualized and spearheaded a new blog initiative that united engineers, designers and writers, generating over 3 million organic sessions and introducing over 1 million unique users to the website. Your turn: What’s a better way to say “ Responsible for event planning” ?

9. 10 Polish Finally, after working hard on having the best content on paper, you need to make sure that your resume is well-formatted too. Presentation counts! Here is a checklist: Resume is 1 page long Name is easy to see and stands out Contact information is accurate and professional No emails like [email protected] Resume is appealing and easy to look at Easy to find information by section There is still some white space - it is not an overwhelming amount of text, margins still reasonable Formatting is consistent throughout the resume Including consistent fonts, titles/section headers, alignment, and use of bullet points or styles No grammatical errors or typos throughout the document Ask HR if photo is needed Name the file FirstName_LastName_CV and save it as a .pdf to avoid formatting errors

10. 11 Cover Letter: Do I need one and how do I write one? 1.Opening Greeting + Specify which role you are applying for 2. Why the Company Mention connections, Recent news, Company information 3. Why are You a Good Fit Highlight top 3 strengths (align with “requirements” or “qualifications” of jobs) Include short explanation of how you demonstrated specific strength in a previous Experience and what was the impact. 4. Conclusion Summary + Something interesting about you 5. Closing Statement Thank recruiter for their time. Research! Customize Re-Use Long story short, YES. (Really, only don’t submit one when they explicitly ask you not to.) But, why should you have a cover letter in the first place?

11. 12 Cover Letter: Formatting Can be in separate file (i.e. word docs) or email body Use a professional font e.g. Times New Roman (NOT Comic Sans) Use font size 10pt minimum Make sure there is still white space - standard margins (1 inch), single-spaced between lines, clear paragraph breaks 1 page maximum You can bold your top 3 strengths Name the file FirstName_LastName_Cover_Letter and save it as a .doc or .pdf Company and date Greeting Opening paragraph Middle paragraphs (why you’re a good fit!) Closing paragraph (quick summary) Complimentary close and signature

12. 13 Cover Letter: Do’s and Don’ts Finally, here’s a recap of some do’s and don’ts for your cover letter. Remember, at the end of the day, this will be one of your first tries to present your skills and value! Do’s Research thoroughly beforehand (e.g. company, key skills required for the role) Customize based on your research Be concise Elaborate what’s on your resume Similar experiences to resume Edit, edit, edit! Peer review Spell check Spend time ensuring formatting is good Don’ts Start one without refining your understanding of the role and the company Repeat exact words from resume Go off tangent from your resume Too generic Bad grammar Typos Wrong company name

13. 14 Link n Match Opt In Please scan the QR code and fill in this form if you are looking for full-time roles / internships.