XIMB Sec-C Group 2_Rogers Communications.pptx

XIMB Sec-C Group 2_Rogers Communications.pptx

1. Case Analysis on Rogers Communications -By U113131 to U113140 Group 2(Section C) PGDM BM I

2. Rogers -Media Xavier Institute of Management, Bhubaneswar

3. SWOT Analysis of Media Sector in Rogers Communications Xavier Institute of Management, Bhubaneswar

4. Canada’s largest magazine publisher. Strong portfolio in radio, television, sports media. 70 well known consumer trade & professional publications. Television Radio Services Sports & Entertainment Magazine & publications Roger’s cable one the largest provider of cable television. Owned 5 CITY TV & OMNI television Canada only televised shopping service. 23 TV stations. 55 radio stations across Canada. 680 News, The FAN 590 & CHFI Sportsnet and Sportsnet ONE specialty sports television services licensed to provide sport programming across Canada. Media sport asset- Toronto blue jay base ball club &Rogers centre-Largest sport centre. 35% investment in Maple leaf sports & Entertainment.

5. Unpredictable and volatile sector Inability of publishers to adapt to new business model Lack of Internet advertising capabilities Less profitable as compared to wireline and wireless sectors Xavier Institute of Management, Bhubaneswar

6. Spending on advertising through different mediums like television, magazine, mobile, etc. expected to increase in consecutive years Emergence of new forms of distributing content in near future Increasing demand for media services Strategic acquisitions and alliances Xavier Institute of Management, Bhubaneswar

7. Unpredictability being a volatile sector The company faces significant competition in each of its primary wireless, cable and media businesses from entities providing substantially similar services. Intense competition across various segments could put pricing pressure and impact the company’s revenues and market share in the coming years. Stringent government regulations could restrict the company’s growth Xavier Institute of Management, Bhubaneswar

8. Xavier Institute of Management, Bhubaneswar

9. Who owns the Canadian Media? SHAW ROGERS BELL Conventional TV network Global(13 affliate ), 3 CBC affliate City(6 stations, 1regional, 3affliate ) , OMNI -5 Stations CTV (22 stations, 1 affiliate) CTV Two (5 stations, 2 regional cable channels) 2 CBC affiliate TV provider Shaw Cable Shaw Direct Rogers Cable Mountain Cablevision Bell TV Bell Fibe TV Bell Aliant , Cablevision du nord (managing partner) Northwestel Newspaper None None None Major magazines Kids Can Press l’Actualité Maclean’s Chatelaine Canadian Business Hello! Lou Lou Sportsnet magazine None Specialty TV: News, reality 42 channels 12 channels 42 channels Radio 39 55 107 stations Xavier Institute of Management, Bhubaneswar

10. Key Success Factors Better control over printing and distribution expenses Allocating funds from traditional advertising to internet advertising mediums Sourcing, Production of quality content over TV, radio and newspapers Tracking TRPs on weekly basis Collaboration with sports teams, stadiums, TV networks, production and distribution companies Xavier Institute of Management, Bhubaneswar

11. Proposed Business Strategy Renew contract with Buffalo Bills to continue hosting National Football League High profit making contract expiring in 2012 Divert expenditure from magazine publications to in-house TV and radio programme development for entertainment Sourcing content is important for sustaining in market Adopt internet and social media advertising over traditional marketing mediums like newspapers, Tv and radio channels Conservative growth of 2-3% for TV and magazine advertising Xavier Institute of Management, Bhubaneswar

12. Educate publishers about internet media and enable them to adapt to new business model Assist struggling publishers in revamping their business models and negotiate printing and distribution expenses to reduce costs Increased investment in football and soccer sports entertainment channels Enhanced core competency in sports entertainment space Proposed Business Strategy-Continued Xavier Institute of Management, Bhubaneswar

13. As Television is a critical area, Rogers can invest more in this field through new innovations   Giving access to personalized live, rental, On Demand and previously recorded programs Rogers can invest in speciality channels as its competitors such as Shaw and Bell E nsure a dedicated category of audience Work closely with advertisers L everage unique set of media assets and consumer insights in order to reach target audience in Canada Xavier Institute of Management, Bhubaneswar

14. Thank You! Xavier Institute of Management, Bhubaneswar