Yves rocher in Argentina

Yves rocher in Argentina Market study ,

1. Nabila – Matthias – Hillary – Maissane - Jihène

2. PRESENTATION 1) Origin & presentation

3. 2) Brand target

4. 3) Marketing concept

5. 4) Sucess in France and in Europe 1/3 French womens are customers 1700 shops (512 in France) Adapts to culture

6. 5) Competitors

7. 6) Advantages and cons of the sector ADVANTAGES CONS competitivity men are more include the increase of bio cosmetics new option: “do it yourself” more options for differents ethnics groups Diversity of ranges Larges ranges of prices Large range of customers: men, women, children , black to white people, rich or poor, young or old difficulty entering the market sector with strong employability counterfeiting a big number of brands are still chemical market very regulated, at the international and following differents regions or even countries more and more demanding from customers Research and development is expensive and take a lot of time The advertising and communication are expensive

8. II) COMPANY

9. Yves rocher in the world

10. 2) Advantages/cons of company

11. 3) The range of products 1) Presentation of the products

12. 2) Why ? This range of products

13. III) ARGENTINA

14. 1) PRESENTATION ARGENTINA   POLITICAL Président : Maurico Macri Vice president : Gabriella Michetti PP: Repulican Proposal ECONOMICAL Currency : Peso 1€ = 43 peso GDP : 546 Billion $ GDP/ hab : 14 463$ Country with inflation Old dictatorship SOCIAL Population : 44 M hab. One of the highest education system (15th), especially in mathematics TECHNOLOGICAL Strong skills in telecoms sector and information technologies, around 18% er year of progress Argentine software and IT service are more and more required by others international countries, thee first one to import their services is USA ENVIRONMENTAL -The Andean Cordillera is a seismic zone  and Ushuaïa too -volcanic eruption risks (south of the country) -large risks of flooding in Buenos Aires and the regions around LEGAL -Abortion prohibited (in discussion for authorization) - Women are allowed to sell or distil alcohol

15. 2) Argentine market

16. 3) Mix marketing

17. 5) Implantation or exportation

18. CONCLUSION