Zach Cartwright's Personal Brand Exploration

I'm a student at Full Sail University. I'm enrolled in the Sportscasting program. This is a PowerPoint that I created for this month's class Project & Portfolio 1

1. Personal Brand Exploration Zach Cartwright Project & Portfolio 1 Sportscasting 4/12/24

2. Career Category: Changing Careers Short Term: Following graduation in 2025, I would like to have a job in the sportscasting industry. I would like to start with something local, covering local sports on a professional level. By January 1, 2026, I will be covering local sports. Long Term: My long-term goal is to work for the WWE. They have an internship available at their headquarters in Stamford, CT. I want to intern with them, and then eventually be hired to work for them.

3. Profession Occupation: Sportscaster Senior Creative Producer Account Executive Live Audio Description Source: OnetOnline , Monster Jobs Career Site

4. Target Audience Source: Book Yourself Solid

5. Competition Pat McAfee Graduate of Plum High School Graduate of West Virginia University 2.5M YouTube Subscribers 3M Twitter Followers 1.9M Instagram Followers Punter for Indianapolis Colts for eight seasons Works with ESPN Works with WWE Source: ESPN PressRoom Zach Cartwright Graduate of Solon High School Current Student at Full Sail University 470 YouTube Subscribers 1300 Twitter Followers 320 Instagram Followers No NFL experience Does not currently have job in sportscasting field

6. Identity Core Values: Family, Honesty, Love, Professionalism, Spirituality Golden Circle: I’m a sportscaster, because I want to make sports understandable for a casual viewer. I do that by breaking down sports on a level that is understandable, and carefully explaining things. I report stories in sports. Conceptual Materials: Core Values Exercise, Golden Circle TED Talk Vision: Casual viewers to understand sports Guiding Principle: Patience – meet the casual fan where they are; put myself in their shoes Passion: NFL & WWE Super-Power: Making sports fun, enjoyable, and understandable to a casual viewer

7. Promise & Position Promise I help casual sports fans understand and enjoy sports by carefully explaining things to them Position Easily breakdown sports

8. Networking WWE SummerSlam August 3rd in Cleveland, OH Objective: Help my mom and sister who are casual wrestling fans understand and enjoy SummerSlam . Also, to network with professionals to see if there are any future opportunities with WWE Magic vs Cavs April 22nd in Cleveland, OH Objective : Introduce myself to industry professionals to see if there are any future opportunities with the Cavaliers Elevator Pitch You know how you want the casual sports fans in your family to enjoy sports? Well, what I do is breakdown sports on a level where a casual fan can understand it. In fact, I got members of my family to play fantasy football last year. They’re either casual fans, or not even football fans at all! I explained how it works and they were all able to enjoy it. Mentorship I have a mentor who’s currently in the industry, Scott Pennyman, who I can and have talked to about how to get started in sportscasting Source: WWE.com , ESPN.com

9. Digital Marketing Online ID Calculator Results Volume: Greater than 0 Relevance: Less than 0 Purity: 10% Diversity: Greater than 0 Validation: Less than 0 Brand Archetype Lover: to be in a relationship with their audience and help people acknowledge, indulge in, and connect to their desires. Digital Marketing Strategy to Improve Online ID Calculator Scores and Exude Brand Archetype Focus Variables: Relevance, Purity, and Validation Type of Content: Madden and WWE gameplay Primary Social Media Tool: YouTube Source: Kaye Putnam, Online ID Results

10. Professional Development Technical Skills Audio Editing Task: Use Adobe Audition to edit audio Organization: Full Sail University Date: Dec. 2024 Video Editing Task: Use Premier Pro to edit videos Organization: Full Sail University Date: Dec. 2024 Transferable Skills Broadcast Writing Task: Become better with my writing and storytelling Organization: Full Sail University Date: Oct. 2025 Vocal Training Task: How to use my voice Organization: Full Sail University Date: Oct. 2025 Source: Full Sail Website

11. References ESPN Bios . ESPN Press Room U.S. (2019, May 1). https:// espnpressroom.com /us/bios/  ESPN Internet Ventures. (n.d.).  NBA schedule - 2023-24 season . ESPN. https:// www.espn.com / nba /schedule  Full sail online . Full Sail Online Login. (n.d.). https:// online.fullsail.edu /  Lover brand archetype: Psychology-driven brand strategy . Kaye Putnam | Psychology Driven Brand Strategist. (2024, January 24). https:// www.kayeputnam.com /brand-archetype-lover/  Monster Jobs - Job Search, career advice & hiring resources . Monster Jobs - Job Search, Career Advice & Hiring Resources | Monster.com . (n.d.). https:// www.monster.com /  Pat McAfee . ESPN Press Room U.S. (2021, April 27). https:// espnpressroom.com /us/bios/pat- mcafee /  SMART Goals . MindTools. (n.d.). https:// www.mindtools.com /a4wo118/smart-goals  Sportscasting Jobs . OnetOnline . (n.d.). http://ww25.onetonline.com/? caf =1&subid1=20240419-0238-0812-82f1-d7eeb1986353&query=Job%2BSearch&afdToken=ChMI6vbkxZnMhQMVCQ9ZBR12yAE_EmwBlLqpj6cBkF1FjmryC6Tg9AeZTMjf70V7lTiP60tewH-DKkBWvGh0UjFigPBFChv1Or1hA8t85158vJU702mBSSC-UQkMAneYftdzJDkcKsEatd7sPpyjUTLrnBEw7l4I0LCHWxvqmqHVPA8&pcsa= false&nb =0&nm=5&nx=471&ny=54&is=700x480&clkt=85  Upcoming and featured WWE event tickets . WWE. (n.d.). https:// www.wwe.com /events/results/all-events/all-dates/41.430/-81.370/chagrin%20falls,%20OH,%20USA/US  Wiley. (n.d.).  Book Yourself Solid Illustrated . O’Reilly Online Learning. https:// learning.oreilly.com /library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml