Zomato Company Final Presentation – Business Overview

This presentation gives an in-depth overview of Zomato — from its business model and services to its revenue structure, market expansion, and tech-driven strategies. Ideal for students, entrepreneurs, and food-tech enthusiasts.

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2. Company Overview Zomato is a global food delivery and restaurant discovery platform founded in 2008 by Deepinder Goyal and Pankaj Chaddah in India. Initially named Foodiebay , it began as a platform to share restaurant menus, but quickly expanded to include customer reviews, online food ordering, and restaurant reservations. Zomato now operates in several countries, providing comprehensive food delivery services and partnering with thousands of restaurants. Mission is To ensure that no one ever has a bad meal . stakeholders—customers , delivery partners, and restaurant partners alike . Zomato has diversified its services to include Zomato Gold (now Zomato Pro) and other initiatives aimed at supporting Vision is To serve better food to more people and provide sustainable, positive experiences for all both customers and restaurant businesses . 2 ZOMATO

3. Products & Services formerly Zomato Gold : Zomato Pro is a paid subscription program that offers members exclusive discounts and offers on dining and delivery. Subscribers enjoy benefits like discounted meals at partner restaurants and special deals on food delivery orders. This program is designed to provide regular users with savings and value on dining out and delivery. Food Delivery : Zomato partners with restaurants across various cities to provide a convenient food delivery service . Users can browse menus, read reviews, and order food directly through the Zomato app or website. The service includes real-time order tracking and a secure payment system . Dining Services : Zomato’s platform allows users to discover restaurants, read reviews, and make table reservations. It covers a wide array of dining options, providing customers with insights into nearby restaurants, popular dishes, ambiance, and more. 3 ZOMATO

4. Business Model Commissions : Zomato charges a commission fee on each food delivery order placed through its platform, which is a primary revenue source. Advertisements : Restaurants can pay for advertisements on Zomato’s platform to improve visibility and reach a broader audience. Restaurant Services : Zomato also offers SaaS -based services to restaurants, including point-of-sale systems, analytics, and management tools, which contribute to its earnings. Subscription Fees : Zomato Pro offers users discounts on dining and delivery for a subscription fee, adding to Zomato’s revenue 4 ZOMATO

5. Market Presence & Expansion Zomato has a strong market presence across several countries, primarily in India , UAE , Qatar , Philippines , Lebanon , Turkey , New Zealand , and Australia . It has scaled its business in the Indian market, while also maintaining operations in select international locations. For expansion , Zomato has made strategic acquisitions to grow its market share. In 2020 , it acquired Uber Eats India , which expanded its customer base and strengthened its position in the competitive Indian food delivery market. Additionally, Zomato has acquired several food and tech startups over the years to bolster its technology, logistics, and restaurant network capabilities. 5 ZOMATO

6. Zomato has demonstrated significant growth recently. In the quarter ending September 30, 2024, the company reported a net profit of ₹1.76 billion, nearly five times higher than the previous year, driven by increased demand for its quick commerce service, Blinkit. Revenue also saw a 69% rise, reaching approximately ₹48 billion. However, Zomato faces challenges, notably from competitors like Swiggy and Zepto . To strengthen its position, Zomato expanded its quick commerce platform by adding 152 new distribution centers, bringing the total to 791 by the end of September. Despite this expansion, the contribution margin decreased from 4% to 3.8% due to initial costs associated with new stores and warehouses . In response to competition, Zomato has diversified its services. In August 2024, it acquired Paytm's movie and event ticketing businesses for $244.2 million, aiming to strengthen its position in India's online ticketing market. Additionally, Zomato is developing a new app, District (by Zomato), for dining out, further enhancing its service offerings Recent Updates & Challenges 6 ZOMATO

7. Zomato's target audience is people between the ages of 18 and 35 who have smartphones and are comfortable using apps. Zomato's marketing strategy aims to appeal to both people who like to eat out and those who prefer food delivery example:-Tech-savvy, College students and working professionals, Frequent diners, restaurant discoverers Revenue: ₹48 billion (Q2 FY2024), with significant growth driven by its quick commerce service, Blinkit. Profit: Zomato reported a net profit of ₹1.76 billion in Q2 FY2024, nearly 5 times higher than the previous year. Active Cities: Zomato operates in over 500 cities across India. Users: Zomato serves millions of users, with over 40 million active users using its platform monthly for food delivery, dining, and other services. Restaurant Partners: Over 350,000 restaurant listings on its platform. Target Audience & Key Metrics 7 ZOMATO

8. Revenue charts of Zomato FY 2019-2020: Zomato reported revenue of about ₹2,486 crore (roughly $330 million), with a heavy focus on expanding market share. Losses were high due to discounts and promotions . FY 2020-2021: Despite the pandemic, revenue grew to ₹2,118 crore ($281 million) as demand for delivery services surged, although lockdowns affected restaurant sales. The company also streamlined operations to cut costs . FY 2021-2022: Revenue jumped to ₹4,192 crore ($560 million), driven by a recovery in dining out and a boom in food delivery. This was Zomato’s first year post-IPO (in July 2021), adding investor confidence. FY 2022-2023: Revenue rose further to about ₹7,079 crore ($940 million), with continued growth in food delivery and new verticals, like grocery delivery through Blinkit. However, profitability remains challenging as Zomato continues to focus on growth . 8 ZOMATO

9. Comparison Table of Zomato with competitors like Swiggy 9 ZOMATO

10. Summary Slide Zomato's success can be attributed to its innovative business model, its focus on customer experience, and its ability to adapt to changing market conditions . As the food delivery industry continues to grow and evolve, Zomato is well-positioned to continue its success and expand its reach into new markets. 10 ZOMATO

11. 12 ZOMATO How to Upload a File in Google drive ? To save a file to Google Drive, you can use the Save to Google Drive extension or upload it directly from the Drive home page: Save to Google Drive extension Install the extension and pin it to the toolbar Right-click the extension to open the Options page Choose the file format and destination folder Go to any tab or webpage and click the extension Upload from the Drive home page Click the up arrow next to the red Create button Choose Files and locate and select your file Your file will be listed in the My Drive folder

12. Thank You Very Much! 13 ZOMATO