ZOMATO.pptx

IMPORTANCE OF BUSNIESS COMMUNICATIONFOR AN ORGANIZATION USING CASE STUDY

1. IMPORTANCE OF BUSINESS COMMUNICATION FOR AN ORGANISATION

2. CONTENT FROM INITIAL LEVEL TO GROWTH RATE OF POPULARITY BUSINESS STRATEGIES AND BENEFITS CHALLENGES AND SOLUTIONS LOSS AND PROFIT ROLE OF BUSINESS COMMUNICATION IMPORTANCE OF BUSINESS COMMUNICATION FOR AN ORGANISATION

3. FROM INITIAL LEVEL TO GROWTH Zomato is an Indian food delivery startup restaurant aggregator. It primarily provides concrete information, menus, and user reviews of the restaurants. Along with this, Zomato also has food delivery options from partnered restaurants in the selected cities. The founders of Zomato are  Deepinder Goyal and Pankaj Chaddah . Both are IIT graduates and were working with Bain & Co in New Delhi before they came together to launch Zomato.

4. RATE OF POPULARITY The popularity of zomato is unthinkable When it comes to app popularity, we noticed that pre-covid lockdowns, Zomato dominated the market with over 70% of users in the online food delivery market. 

5. BUSINESS STRATEGIES AND BENEFITS Customer-centricity and relevance in content Notifications for every mood Emails that grab attention Relatable social media memes Advertising everywhere: from billboards to display ads Zomato’s approach is to reach their target audience using multiple channels, by creating content that is focused on the audience and optimized for each channel .

6. CHALLENGES AND SOLUTIONS Operational challenges : Zomato has faced operational challenges such as delivery delays, order cancellations, and food quality issues Competition : Zomato operates in a highly competitive market with many players, including Swiggy and Uber Eats. Safety concerns : During the COVID-19 pandemic, Zomato faced safety concerns related to food delivery. Continuous innovation : Zomato has been innovative in its approach to solving problems. Strong customer support : Zomato has a robust customer support system in place. They have a dedicated customer support team that helps customers with any issues they may face while ordering food. Partnership and collaborations : Zomato has partnered with several restaurants, cafes, and other food outlets to offer a wide range of options to its customers .

7. LOSS AND PROFIT In the first quarter of the financial year 2022, which ended on June 30, 2021, Zomato reported a loss of INR 356 crore (approximately USD 48 million). However, this was an improvement from the same period in the previous year, when Zomato had a loss of INR 617 crore (approximately USD 83 million). In July 2021, Zomato went public with an initial public offering (IPO) and its stock debuted on Indian stock exchanges on July 23, 2021. The IPO was a huge success, with the stock price more than doubling on the first day of trading. As of February 18, 2023, Zomato's stock is trading at around INR 140 (approximately USD 1.86) per share. It's worth noting that Zomato is still a relatively young company and is investing heavily in growth and expansion . As a result, it may continue to report losses in the short term, even as it continues to grow its user base and revenue.

8. ROLE OF BUSINESS COMMUNICA-TION Business communication plays a critical role in Zomato, a food delivery and restaurant discovery platform. Some of the key roles of business communication in Zomato are: Communicating with customers : Zomato's success is heavily dependent on the satisfaction of its customers. Effective communication with customers is crucial for providing them with a seamless experience. Internal communication : Zomato has a large workforce that includes employees working in different departments and locations. Effective internal communication helps to ensure that all employees are aligned with the company's vision, mission, and goals. Partner communication : Zomato partners with thousands of restaurants and delivery partners to provide its services. Crisis management : Zomato has a crisis management plan in place that includes communication protocols to ensure that all stakeholders are kept informed in case of any emergency or critical situation.

9. IMPORTANCE OF BUSINESS COMMUNICA-TION FOR AN ORGANISATI-ON Effective communication is key to :- Customer Satisfaction Collaboration Marketing Business Development Crisis Management In conclusion, business communication is essential for Zomato's success. It helps to ensure customer satisfaction, team collaboration, effective marketing, business development, and crisis management. Without effective communication, Zomato would struggle to achieve its goals and maintain its competitive edge in the market.

10. THANK YOU " Never have a bad meal “ :- ORDER ZOMATO