Zomato presentation

Full Zomato ppt

1. Presentation on Zomato

2. Introduction Started In- July 2008, Delhi NCR. Founded By: Deepinder Goyal , Pankaj Chaddah Initially named- “ FoodieBay ” In November 2010 it was renamed as“ ZOMATO ” Parent Company - Info edge Category - Mobile Application Based Sector - Food & Restaurant guide

3. Tagline/ Slogan - Discover great places to eat around you USP - Content is what sets Zomato apart – The restaurant & nightlife guide with menus, pictures and map locations Segment - Young population, working professionals looking for information of restaurants Target Group - All Smartphone Users Positioning - Zomato provides the “guide” or the “discovery” experience of restaurants & food guide

4. Mission Our mission is to ensure nobody has a bad meal They do this by – Helping people discover great places around them Building amazing experiences around dining Enabling restaurants to create amazing experiences

5. Vision Zomato is used by millions every day to decide where to eat in over 10,000 cities across 23 countries. In a few years, we should be able help point you to a great place to eat no matter what part of the world you're in .

6. Swot Analysis

7. Strength Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants) High awareness – Top of the mind product Global presence – 25 countries – 1.5 million listed restaurants Superior technology and a strong workforce of over 1200 people Asset less business model Simple & user friendly interface Aggressive and Innovative marketing strategy

8. Weakness Competition from search engines & other similar apps means limited growth Drastic growth means susceptible to bad content Not customized for each target market Work inefficiency High staff turnover

9. Opportunities Opportunity to expand to further more countries Increasing internet penetration & number of smartphone users Rapid technology development

10. Threats  Intense competition Lack of clear rules and regulations - Changes in government policy can easily affect the business model Business model can be easily imitated by other players

11. Competitors Food panda Swiggy (https://yourstory.com/2016/05/swiggy-foodpanda-zomato-financials/)

12. Porter five force model

13. Intensity of Existing Rivalry Low storage cost Fast industry growth rate Relatively few competitors Exit barriers are low

14. Threat of Substitutes Existing competitors Limited number of substitutes

15. Threat of New Competitors Strong brand names are important Advanced technologies are required Industry requires economies of scale Geographic factors limits competition

16. Bargaining Power of Suppliers Low cost of switching suppliers Critical production inputs are similar Large number of substitute inputs Inputs have little impact on cost

17. Bargaining Power of Customers Buyers requires special customization Low dependency on distributors Large number of customers

18. Zomato belongs to – Star (http://economictimes.indiatimes.com/small-biz/money/to-cut-costs-online-restaurant-and-food-delivery-company-zomato-pulls-out-of-9-markets/articleshow/52450883.cms )

19. Thank You