Asia’s Top Emerging Marketing Leaders to Follow in 2025.pdf

Discover the rising marketing innovators across Asia who are redefining strategy, creativity, and digital engagement. These emerging leaders are shaping the future with bold ideas, tech-driven insights, and a fresh approach to building impactful brand experiences.

1. ENTERPRISE

From Clicks

Consciousness
Digital Marketing
Thought for a New Era

Emerging
Marketing

Leaders
To follow in 2025.

VIKRAM\
VERMA My

Designing Impactful Marketing
for a Dynamic World —

2. OTHERS.

3. SCAN
THE QR CODE

TO GET IN
TOUCH

BECAUSE YOUR STORY
DESERVES THE SPOTLIGHT

4. ditor

= Marketing Visionaries Redefining
p Business Growth in 2025

action can lovato brands and cama alike

One exemple of is se x profesional wie cor y
over two decades crus product development, tragic
tying nd market expansion. Wiha rare combittion of
‘experince in both buying and sling, they've coastal

‘ven double-digit reves growth, emo wits spaces in
opte mart, and bull rc een tt have
sealed nationally and intrationaly. Their approach combines
practical know-how with houghifil market positioning,
ndepinocd by a dep understanding of supply chair,
‘consumer paychotigy, and proftabliy

In this eiton, Asia's Top Emerging Marketing Leaders to
ello in 2035, wo shine a Hg on todivaduals whoa bk
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6. Contents

The Front Page

08..

Vikram Verma

Designing Impactful Marketing
for a Dynamic World

usive

Industry
eights

14 18

From Clicks to Identity, Influence,
Consciousness Impact

Digital Marketing Thought The Story-First Approach
for a New Era to Brand Strategy

8. Merry D' Souza

Managing Editor Bi Limbert

Assisting Edit

Joe Lee

Visualizar: Stewart Jonas.
Ar & Design Director Robin Clarck

Sr. Graphic Designer: Authur Watson

vice President: J Kendal
Asst. Vice President : Kevin Johnson
Sr. BDE: Sofia Jensen
BE : Jennifer Peters

Technical Head : Andrea Jackson
Technical Specialist Mike Anderson
Technical Consultant: Oliver Sutton

Research Analyst: Wendy J
SEO Lead: Tasha L

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Enterprise Review. Reprint rights remain
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September, 2025

9. Emerging
Marketing

Leaders
To follow in 2025.

Mbit Via

11. Asia's Top Emerging Marketing Leaders to Follow in 2025...

IKRAM
VERMA

Designing Impactful Marketing
for a Dynamic World +

aa

My competitive leadership
approach in the marketing arena
is guided by core principles of
innovation, adaptability, and
stability.

py

The Front Page Exclusive

12. aa

| emphasize evidence-based
results and continuous market
research to discover the behaviors,
preferences, and cultural nuances
of local customers.

pp

Ho bois in string a balance beteonfe-form
‘exploration and dependable execution, ensuring that bold

idees are grounded in sustainable practices. His leadership
is mot about top-down contol but about empowering poole
through nimble process, continuous luring, and

Car and transparency are exenta to bug tr,”
‘he fin caphasies, Whether tis wit ams, lets or

‚nix of vision and as on nent slowed Bm
to navigate disapices while inspiring reinos in those
‘round him consist,

‘Staying Acad in a Dynamic Industry
‘One of Via greats stress his bility to tay
‘cad of industry trends. With ove 21 years of expricnce

in growth hacking, stratogic mating, and category
management, be combi expr wit casi

is strategy res on constant marks earch, data-driven
‘decision-making, and al experimentation. From
“scanning supply chars to developing hig impact
product porto, Vian continu dept to siting
rk dynamic

Bat tying sad int just about analysis i's about
sharing uowdcdge and staying connected. By regularly
‘contributing thowgh ondersip content on pom Ike
anaes mene enna Soe een eee:
‘neds, cultural trend, and techoologial shits. This
responsiveness has become his competitive edge in a world
‘where marktingaracgin age quill.

14. ‘As be psi, "Dice are not deines, they ae rae
material for conscious creation” as mund ts pe
fis leadership, making him bot adaptable and visionary.

Gaiding the Nest Generation

ikea is dxply commie to penton ul honed
Sharing Tospitng marker, his advice is char and
practical:

= Embrace conti Larming crotviy, and rules.

+ Stay curious about omergin eds ad technologies.

- Ba song foundation in understanding market,
cultural nuances, and customer behavior.

Uso plates like Linkedin lo share insights and
tablish Bought laden.

+ Balance creative rk taking with consisten delivery

15. Most importan, he emphasis leading by example and dé

et totter vins bot bout et omita! Loverage data-driven insights and
be inquisitive about emerging
trends and technologies.

16. 000 muy Insights

Digita

Mar eting

Thought for a

New Era

al marketing is volving que
causo of new technology, changing
‘customer habits and new business

goals Companies today Cannot afford to be

providing the custom with prdact
‘sugestons, providing a customer with
promotora lr bad on he pr et.
‘and engaging the customer in ral time wing
‘hth and social platforms,

‘Brands that invest in personal experiences are
‘experiencing increasod engagement and loyally,
‘and long-term customer relationships. This

Stay pres one ofthe ancl of

marketing imovation: using ata ad insights to
‘case exe mencion 1 valuable. Companies
that know ther audicness ona fino rained love
‘can anticipate, surpass, and develop memorable

Aland Automation: Redefining Marketing

Artificial italien (AD and automation have
became central o modem marketing. Al hat
helped markcters to analyze exensve amount
of ata, predict customer behaviors, simplify
‘campaigns, and even crest content ecient.

18. ee @ industry Insights

"A enhances sped and accuracy, bit inthe case of a
dpi, produ recommendation creation, monitoring
conversion oppotunitic.

Automation doesnot replace human cretvi, bt intend
supports it Wah ih aba oh A to analy and human
admet and narrative, frward-heking marker are
“retin efficient and emotinalyeotive campaign This
‘marry o technolo and eat hat becom: the ere
of marketing innovation nowadays.

16 | Enterprise Review

“The winners in this era wil eth band tht think
ceatvely, ct regal, and keep customer experience at
the core of every decision. Modem marketing is no longer
sta choice; it the rodmap o sc ina world where
technology, ca, and engagement come togeter.F

19. jo Ce

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21. ‘entity Influence, Impact @

THE

STORY-FIRST

APPROACH to
ESSENCE BRAND STRATEGY

“This po lali in init to rooming à
founder's journey or company history. W's about
prin a gang rl rar were
Products and services play a rol in people's
rennes Weiber highlighting reihen,
ee a ues ce edie
Lors ed aja os

September | 19

22. Consistency is one ofthe biggest strengths of story fest
apprrach To make a story ofa brand work, it has io be
‘Conc in alt channel: were, social modi,
pockapin, tail outlets, nd evn customer service The
Tons, mae, werde, and onc must be onen to support
fhe sory.

Consistency makes he mdionc aprociat ae have
“confidence inthe brand wherever appear. This constant
Exposure enhances the bond and the norte, ad the
abc fe ay pet ck he mind of ome

Values and Purpose: The Heart of the Story

"Today's consumers care dcplyabow!valcs They desire to
Lea nat only what a company si, bat lo wha i
Flors in. The robust band stray focuses on ko-
mind values, inching sustainability, inches, und
‘cal esponsibility, and incorporates th smo into the
Digger narative.

Indiatively, hend corner with
nonprofits, or making commitments o environmental
objectives are some othe ways branes can inclu,
valuable chapter to the tory, When customers believe that
{he vals ofthe brand ae close to her owe hey are more
ely toe loyal

20 | Enterprise Review

Growing and Adapting the Narrative

‘The story ofa brand shoal never bo he same, Narrative
‘mast change as pople change and cultures change.
Customer feedback, now market trends, and cata shits
play role in shaping the next chapter.

[Brands can kee ci story fh by celebrating mince,
‘responding to consumer neds, and sharing updais about
{growth or challenges. Sach opemnss shows autbentcity
land rates he sory tobe ckovant nan ever changing
‘world,

‘Steps Toward a Story Fist Approach

“This strategy dos nt necessary ned to be complex. The
‘beans can start by taking the spe sten:

+ Raahlich a irn mien and st of vale,

+ Hear the trio customers and uso thom in

campaign.

‘Apply common messages platforms.

+ Publi al ori of employer, easiomer, and
commutes

+ Periodically rovew and ups th narrative with the
changing tends,

Storytelling can erable companies 1 et hayon the

tencion rea ar bald a lationship thal ee
to rt and loyal

Conclusion

A sory fit sprach to band ap nt mercy à
‘marketing et sa ie way in make abone
ini an crete an presion Inspr,
sorting io te background of he brand can help any
company 10 come ot ofthe oie, generate icant
‘comections and erate a form fa hat mes beyond
‘he intial parca

‘With consumers demanding authenticity and meaning,
‘brands whose core strategy hase onthe ol of
trying wil ot just be memorable, at wil also
racer A rad iy ot not marly abo the pa, ba i
‘shout cating.» common futuro m which comen fect
par ofthe process.

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