PRINT MEDIA.pptx PHILIPPINE POP CULTURE GEC ELEC 12

POP CULTURE

1. Printe d Media

2. Printed Media Is a medium that disseminates printed matter. It is one of the oldest and basic forms of mass communication. Print media are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms we call books, newspapers, magazines and newsletters. They hold informative and entertaining content that is of general or special interest. They are published once or daily, weekly, biweekly, monthly, bimonthly or quarterly.

3. Types of Printed Media

4. Newspaper Newspapers are the most popular form of print media. They are generally delivered at home, or are available at newsstands, and it is the most inexpensive way to reach a huge mass of people quickly . A newspaper is divided into various segments containing current events, sports, food, entertainment, fashion, finances, politics, advertisements, informative articles, and so on.

5. Magazines Magazines provide detailed articles on various topics , like food, fashion, sports, finance, lifestyle, and so on. Advertising in magazines costs a bit more, but it is a great way to target some market segments. The ads in the magazines need to be eye-catching, yet simple and elegant. Magazines are published weekly, monthly, quarterly, or annually, and many of them are sold all over the world.

6. Banners/Posters Banners at many places are made of cloth, or paper and are used to show slogans, logos, or some messages . It is also used for advertising brands in exhibitions, giving out the names of products, or services that are being provided. Communication details are also an important part of these banners.

7. Banners/Posters Like banners, posters also come under the same category for the same purpose. These are mostly hung at a height and are made attractive so as to catch the attention of the passersby. The primary use of posters can be seen in political campaigns. Both banners and posters are customized and include text as well as graphics ―that too in a huge size so that the message is seen from far. It is a self-made form of advertising.

8. Billboards Billboards have mostly become digital, but they qualify under the category of print media―after all; the advertisements are printed on the billboard. These include text and graphics―mostly as a combination―so as to make it more appealing . Billboards have fixed locations and are huge in size so that it can be seen and read from a long distance. Billboard advertisements are the most costly in the print media category.

9. Brochures A brochure, also known as pamphlet, is a kind of booklet that contains the details of the company, or organization . Generally, brochures are for takeaway, so as to keep the brand in the mind of the audience. They are distributed in exhibitions, or shops in which particulars of the product, or service of the company are provided along with communication details

10. Brochures It is very necessary that the brochure contains all the required details of the product or service with terms and conditions along with the charges. Brochures generally consist of two or three folds of glossy and colorful sheets with some nice presentation.

11. Flyers Flyers are sometimes known as handbills, and they are one of the most popular print marketing products. Flyers are usually used for large volume hand-outs They are inexpensive and easy to distribute wherever. They are typically flat and rectangular, and the most cost-effective size is 8 ½” by 11”, the typical printer paper size. However, they can be printed in all sizes and formats.

12. Booklets A standard tool for promotion and advertising. Tiny books or magazines which lay around in conference halls, offices and waiting rooms. Booklets serve advertising purposes and since they are usually short (max. 25-30 pages). Need to look good and be informative in order to focus users’ attention and effectively convey the message. Main purpose is to communicate information.

13. Pop Art Pop art is a movement that emerged in the mid-20th century in which artists incorporated commonplace objects—comic strips, soup cans, newspapers, and more—into their work . The Pop art movement aimed to solidify the idea that art can draw from any source, and there is no hierarchy of culture to disrupt this.