The MLM Genealogy Tree: Mapping Your Network Marketing Success
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13 slides
Oct 31, 2025
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About This Presentation
In direct selling, a genealogy tree shows how a direct sales distributor connects within the organisation. They visually shows who are their sponsors , their downlines, their downlines recruits etc. Along with that, they also shows the payout percentage of each distributor, the sales they make etc. ...
In direct selling, a genealogy tree shows how a direct sales distributor connects within the organisation. They visually shows who are their sponsors , their downlines, their downlines recruits etc. Along with that, they also shows the payout percentage of each distributor, the sales they make etc. It gives both the direct selling company and distributors a clear overview of their network’s depth and breadth. Also, by using a genealogy software, direct selling companies can monitor growth, arrange distributors strategically, and track performance in real time.
What is genealogy in network marketing? Genealogy in network marketing represents the structural relationships among distributors with a direct sales organization. The network marketing tree visually illustrates the hierarchy, showing each distributor’s sponsor, direct downlines, and referral connections. They also highlights essential details such as sales, bonuses, commissions, and purchased packages for every distributor.
Benefits of MLM genealogy tree A MLM genealogy tree though simply is a visual representation of a direct selling structure, offers a powerful overview of the entire organization’s network. They provide a quick snapshot of the business, showing both overall volume and individual distributor contributions within the MLM system. By analyzing this view, distributors can strategically position their downlines to enhance earnings and create stronger growth opportunities in their network.
Details are included in an MLM genealogy tree Basic distributor profile—Name and other personal details Sponsor Immediate and referral downlines Total sales Commission and bonus payouts Rank achievements Package details Add new members from the tree itself
MLM genealogy software offers users multiple viewing options to better understand their team structure. Team Genealogy , which shows a distributor’s downlines along with their relevant details. Referral Genealogy , highlights the information of all members directly referred to the MLM system by that distributor.
Different types of MLM genealogy trees
Binary genealogy tree In a binary MLM genealogy tree, each distributor can recruit only two downlines, forming two legs. Commissions are calculated based on the sales of the weaker or pay leg, with the other side serving as the “reference leg. The binary plan encourages leaders and sponsors to actively support and motivate their teams, helping distributors maximize their earning potential.
Matrix genealogy tree The matrix genealogy structure operates on a fixed-width and fixed-depth MLM plan, where the organization determines these limits. Common formats like 3×4, 4×7, or 5×3 define how many frontlines a distributor can have and how many levels deep the network can grow Matrix MLM software calculates bonuses according to levels or matrix completions, enabling multiple earning opportunities and supporting rapid team and business expansion.
Unilevel genealogy tree The unilevel MLM genealogy structure, follows a straightforward plan where each distributor can recruit unlimited downlines on a single frontline, and those downlines can do the same. Commissions are determined by company-specific rules, typically based on sales volume, the number of frontline levels, and distributor rank hierarchy. This flexible and easily scalable model is highly favored by network marketing companies for its strong potential.
Breakaway genealogy tree In a breakaway MLM genealogy, distributors can separate from their existing downline teams to create new groups once they meet certain criteria. Compensation in this plan is determined by both individual and group sales performance, promoting balanced efforts across teams. Managed through breakaway MLM software, this structure motivates distributors to reach higher ranks, enhancing productivity.
Hybrid genealogy tree A hybrid MLM genealogy combines elements of two different structures — for example, blending the hierarchy of a binary plan with the compensation model of a matrix plan. Common hybrid formats include unilevel breakaway, binary breakaway, matrix board, and binary board structures. Direct sales organizations use hybrid MLM software to design customized genealogy structures that align with their business strategies and growth objectives.