1. Course Introduction-What is Design Thinking.pptx

Gambaran umum design thinking

1. Design Thinking 1 Welcome To The Class!!!

2. Dosen Design Thinking 2 Eko Darwiyanto, S.T., M.T. Dr. Ati Suci Dian Martha, S.Kom., M.T. SE- 47- 01 Widi Sriwahyuni Pasaribu, S.M., M.M Medan, 01 Desember 1999 S-1 Manajemen Bisnis Telekomunikasi dan Informatika, Telkom University (2018-2022) S-1 Magister Manajemen, Telkom University (2022-2023) 081322892801 [email protected]

3. Kode Mata Kuliah: BSD-11 Nama Mata Kuliah: Design Thinking Bobot: 3 SKS Rumpun Ilmu: Business Digital Identitas Mata Kuliah 3

4. Deskripsi Mata Kuliah 4 M a h a s i s wa ya n g t e l a h m e n y e l es a i ka n m a ta k u l i a h ini mampu dan memahami penggunaan konsep “design thinking” dengan setiap proses tahapannya, sehingga mampu memberikan solusi atas permasalahan bisnis yang terjadi di masyarakat berdasarkan hasil observasi.

5. Komponen Penilaian 5 NO Komponen Persentase 1. Kehadiran 10% 2. Kuis 10% 3. Tugas + Keaktifan 10% 4. Hasil Proyek 15% 5. UTS 20 6. UAS 35% 7. TOTAL 100%

6. Aturan Perkuliahan Mahasiswa mengumpulkan tugas tepat waktu Mahasiswa wajib berpartisipasi aktif dalam kuliah interaktif, diskusi, dan mengerjakan tugas/quiz Keterlambatan masuk ditoleransi 10-15 menit. Dengan persentasi kehadiran sesuai dengan peraturan kampus. Mahasiswa dapat mengirimkan pesan 24/7

7. Design Thinking adalah proses berulang yang dilakukan untuk : understand the user challenge assumptions Redefine problems, to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands- on methods. What is Design Thinking

8. Mengapa orang membuat piring lidi?

9. Mengapa sedotan dapat ditekuk?

10. Mengapa orang membuat e- Learning

11. Mengapa orang membuat GoFood

12. “ … the more I pondered the nature of design and reflected on my recent encounters with engineers , businesspeople and others who blindly solved the problems they thought there were facing without question or further study, I realized that these people could benefit from a good dose of design thinking …” “ Most important of all, is that the process is iterative and expansive . Designers resist the temptation to jump immediately to a solution to the stated problem. Instead, they first spend time determining what the basic, fundamental (root) issue is that needs to be addressed. They don’t try to search for a solution until they have determined the real problem , and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called Design Thinking .” - Don Norman Design Thinking Quotes

13. Successful Examples of Incorporating Design Thinking Source: IDEO Shopping Cart

14. Successful Examples of Incorporating Design Thinking Source: Piano Stairs - TheFunTheory.com

15. Successful Examples of Incorporating Design Thinking Source: The world's deepest bin - Thefuntheory.com

16. DESIGN THINKING I design to be ‘different’ I design to make a ‘DIFFERENCE’

17. Starting with human beings Create awareness of the problem Interdisciplinary teams Experiments and prototypes Be mindful of process Visualize and show ideas Bias toward action Accept complexity Co- create, grow & scale with varying mental states Success Factors of Design Thinking

18. Design Thinking Framework

19. Stanford d.school Framework

20. IDEO Framework

21. Double Diamond Design Methodology 22 9/13/2022

22. Siklus Design Thinking

23. Design Thinking Life Cycle

24. Design Thinking: A Non- Linear Process

25. Design Thinking (real?) Life Cycle

26. THANK YOU