1. Idea_Generation_Presentation (I & S).pptx

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1. Idea Generation Unlocking Creativity for Innovation N. IYANARAPPAN ABC Polytechnic College 25/09/2025

2. Introduction to Idea Generation Idea generation is the process of creating new, innovative, or useful ideas. It's essential for solving problems, driving innovation, and starting new ventures.

3. Objectives of This Presentation Define and understand idea generation. Learn various ideation techniques. Explore how to evaluate and implement ideas.

4. What is an Idea? A concept, suggestion, or plan for doing something. Types: Creative: Original or imaginative Innovative: Brings new value Practical: Easily applied Theoretical: Based on models or hypotheses

5. Importance of Idea Generation Enables innovation and progress. Key to entrepreneurship and product development. Helps teams think outside the box. Supports continuous improvement.

6. Sources of Ideas Observing daily problems or market gaps Customer feedback and experience Brainstorming sessions Industry trends and research Competitor insights Unexpected or accidental discoveries

7. Popular Idea Generation Techniques Brainstorming: Free-flowing idea sharing Mind Mapping: Visual representation of ideas SCAMPER: Structured way to rethink ideas Six Thinking Hats: Diverse perspectives SWOT Analysis: Identify Strengths, Weaknesses, Opportunities, and Threats Random Word: Use unrelated words to spark creativity

8. Group vs. Individual Ideation Individual: Focus and depth of thought Group: Diversity and synergy Ideal approach: Combine both for optimal results.

9. Selecting the Best Idea Evaluate ideas using: Feasibility – Is it doable? Viability – Is it profitable or beneficial? Desirability – Do people need or want it? Use tools like decision matrices and prototyping.

10. Turning Ideas into Action Develop and refine the concept. Create prototypes. Collect and respond to feedback. Finalize and implement the idea.

11. Real-World Examples Post-it Notes: A failed glue turned into a useful product. Airbnb: Shared space concept evolved into global hospitality. Swiggy/Zomato: Solved local delivery problems creatively.

12. Tips for Effective Idea Generation Stay curious. Welcome all ideas - don’t self-edit too early. Encourage open-minded thinking. Use creative environments and tools.

13. Conclusion Idea generation is a vital first step in any innovation journey. Use structured techniques and evaluation methods. Don’t be afraid to experiment and iterate.

14. Questions & Discussion What techniques have you used before? Think of a common problem - how would you solve it creatively?

15. Thank You ! Prepared by: N. IYANARAPPAN For feedback or questions, reach out at: 994456 50380 | [email protected]