1-What is Content Marketing and how to prepare SEO Optimized content.pptx

Tips to create SEO optimized content

1. What is Content Marketing ? Govt. College of Technology Tangi, Charsadda By – Engr. Arshad Ali ( Assistant Professor Information Technology)

2. Introduction to Digital Marketing Topics to be covered Definition Practice Content Marketing Tools: Activities & Demonstrations Content Strategy: Planning and implementing a content Content Distribution: Promoting content across various channels Measuring Content Success: Metrics and analytics to track content performance

3. Simple Definition Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience

4. Purpose-Oriented Definition Content Marketing involves the process of planning, creating, distributing, and optimizing content across various channels to build and nurture customer relationships

5. Importance of Content Marketing Builds Brand Awareness Engages and Educates Your Audience Boosts SEO and Website Traffic Establishes Authority and Trust Generates Leads and Conversions Supports Customer Retention Cost-Effective Marketing Strategy in Long run

6. Different Types of Content (1) 1-Blog Posts : Written articles that provide valuable information, insights, or entertainment, often optimized for SEO to drive organic traffic . Keyword Optimization High-Quality Content Proper Use of Meta Tags Internal and External Links

7. Different Types of Content (2) Videos: Engaging visual content that can range from product demonstrations to explainer videos, tutorials, and testimonials . Features: Compelling and Relevant Content High Production Quality Strong Call to Action (CTA) Optimized for Platforms

8. Different Types of Content (3) Social Media Posts: Short-form content shared on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok to engage and connect with audiences. Features : Visual Appeal Targeted Messaging Hashtags and Keywords Interactive Elements: Include elements that encourage user interaction, such as polls, quizzes, questions, or clickable links

9. Different Types of Content (4) Infographics: Visual representations of data or information, making complex ideas easier to understand and more shareable. Features : Visual representation of complex ideas in simple forms Effective Typography Clear and Concise Information Provide citations or links to original sources, which adds credibility and allows viewers to verify the information

10. Different Types of Content (5) Podcasts: Audio content that allows for in-depth discussions, interviews, or storytelling, providing value to listeners on-the-go. Features: Distribute your podcast across multiple platforms (e.g., Apple Podcasts, Spotify, Google Podcasts) to reach a wider audience Guest Interviews and Expert Insights: Feature interviews with industry experts, thought leaders, or influencers to add credibility and variety.

11. Different Types of Content (6) User-Generated Content Quizzes & Surveys Press Releases ….. & more

12. Classes of Tools for Content Marketing(1) Class-A Tool (Tools for content writing and editing) MS Word Grammarly Hemingway Editor Class-B Tool ( Content Planning and Research Tools ) BuzzSumo AnswerThePublic

13. Classes of Tools for Content Marketing(2) Class-C Tool ( SEO Tools ) Yoast SEO Google Keyword Planner Ahrefs Class-D Tool (Visual Content Tools) Canva (Graphic Design Tool) Piktochart (Infographics and Presentations) Unsplash ( F ree stock photo site)

14. Classes of Tools for Content Marketing(3) Class-E Tool ( Proofreading and Plagiarism Checkers ) Turnitin : Widely used in academic settings for plagiarism checking Copyscape : Helps detect plagiarism in content . ProWritingAid : Comprehensive writing assistant that includes grammar checking, style improvements, and plagiarism detection

15. Classes of Tools for Content Marketing(4) Class-E Tool ( Content Distribution and Management Tools ) WordPress : The most popular CMS for publishing and managing content online. Medium : A platform for publishing articles and reaching a broad audience. Hootsuite : Social media management tool for scheduling and distributing content across various platforms.

16. Demonstration & Activities (Two Days) Activity: Prepare an SEO Optimized blog post on the basis of keywords research (use any tool) on Digital Marketing in Hemingway editor. Correct the following through this tool. Identify sentences very hard to read and correct them Identify sentences hard to read and correct them. What is the readability Grade of this blog post. Analyze “Weakeners Report” and correct it. Identify words with simpler alternatives.

17. Demonstration & Activities (One Day) Activity: Explore features such as "Content Research," "Influencers," and "Trending Now” by using Buzzsumo as content marketing tool. Steps: Enter a topic of your industry or niche Select top performing content based on metrics such as number of social shares, backlinks, and engagement

18. Demonstration & Activities ( One Week) Activity: Perform keywords research using keyword planner and write a blog post ( on Turnitin ) of 1200 words using the same tool ( Turnitin ) to check plagiarism and proofreading. Note: Each student will prepare it. Copy and paste will be checked. Use screen shots. The blog should be posted on www.dmsolvers.com to practice Yaost SEO tool.

19. Content Marketing Strategy (1) SMART Goals: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART ) Set Goals 1. Understand your audience: Create Buyer Personas : Surveys, interviews and Polls Customer Journey Mapping: awareness, consideration, decision

20. Content Marketing Strategy (2) 2. Conduct a Content Audit: Analyze performance of existing content (Google analytics, Buzzsumo, Ahrefs) 3. Research and Plan Content Topics: Keywords research (Keyword planner, Ahrefs) 4. Trending Topics: BuzzSumo or Google Trends 5. Content Calendar: Scheduler, Hootsuite etc. 6. Quality Content: SEO Optimized 7. Distribution and Promotion: Own Channels, Earned Media (Guest Blogging), Paid Promotion

21. Content Marketing Strategy (3) 8 . Engage and Build Relationships: Community Building User-Generated Content 9. Measure and Analyze Results: Key metrics such as page views, time on page, social shares, conversion rates, and lead generation (Hubspot can help in a better way)

22. Task No. 6 (Marks: 50) Follow the steps below with given tools and prepare a blog post of 250 to 300 words on any topic. Conduct keywords research (Keywords planner) Generate content idea (Answerthepublic) Optimize content readability and SEO (Hemingway and Ahrefs) Ensure content originality (Turnitin) Schedule and mange content distribution (Hootsuite) Note: Submit it in Google classroom