1-Y24 Batch-(WIP1)-INSEM1-PPT.pdf klh .

give the ppt on use of measurement from the mobile phones to provide a safe autonomous navigation on the roads

1. KLU Design Thinking for
Innovation
ORGANIC OASIS:
Work In Progress Submission 1
Section : 13 AGRICULTURE BATCH-A Date: 04/10/2024

2. PROJECT TEAM -INTRODUCTION
S.NO ID.NO Name Role in the project
1. 2420030457 POLISETTI SOWMYA INTRODUCTION AND
PROBLEM STATEMENT(LEAD)
2. 2420030477 NARNE AMRUTHA LEKHA SDG,EMPATHETIC RESEARCH
3. 2420030453 M.J.U HARIKA SDG,EMPATHETIC RESEARCH
4. 2420030582 M.LAKSHMI SAMEERA PERSONA , MOTIVATION
5. 2420030157 BHIMIREDDY SAGAR REDDY CONCLUSION,CUSTOMER
JOURNEY MAP
6. 2420090048 NOMULA SAI HARSHITH POWER INTREST
MATRIX,PROBLEM
IDENTIFICATION
Trainer 1: M.SESHADRI
Trainer 2: J.PUNDAREEKAM GOUD

3. PROJECT TITLE
ORGANIC OASIS

4. PROBLEM STATEMENT
Theuseofinorganicchemicalprocessesinthecultivation,preservation,andtransportationoffruitsand
vegetablesposesseveralchallengesandrisks:
NutritionalDegradation:Inorganicfertilizersmayalterthenutrientcompositionoffruitsand
vegetables,leadingtodiminishednutritionalvalue.Excessiveuseofcertainchemicalscandisruptthe
naturalbalanceofessentialnutrients,vitamins,andminerals,impactingconsumerhealth.
EnvironmentalImpact:Inorganicchemicalprocessescontributetoenvironmentalpollutionand
degradation.Runofffromfieldstreatedwithfertilizersandpesticidescancontaminatewaterbodies,
harmaquaticecosystems,andposeriskstobiodiversity.Additionally,theenergy-intensiveproduction
andtransportationofagrochemicalscontributetogreenhousegasemissionsandclimatechange.

5. PROBLEM IDENTIFICATION
Lack Of E-commerce To The Farmers. (Direct Markets)
Lack Of Consumer Awareness Regarding Organic Products .
 "Other Problems Identified"
Lack Of Fresh Organic Farm Based Food.
Lack Of Awareness Of Organic Products .
Supporting Sustainable Agriculture.
By Observing People Falling Sick Due To Chemicals.
Sympathy Towards Farmers As They Always Gain
 Less Than They Produce.

6. SUSTAINABLE
GOALS
ZERO HUNGER ("ENVIRONMENTAL
PILLAR")
Responsible Consumption andProduction
("ECONOMIC PILLAR")
Sustainable Cities and Development
("SOCIAL PILLAR")

7. ZERO HUNGER
The Zero Hunger goal aims to end hunger,
achieve food security, and promote sustainable
agriculture.
This initiative is part of the United Nations
Sustainable Development Goals (SDGs).
Achieving Zero Hunger requires collaboration
among governments, organizations, and
communities.

8. RESPONSIBLE CONSUMPTION AND
PRODUCTION
oResponsible consumption and production in
agriculture refers to sustainable practices that
minimize environmental impact.
oEfficient resource management and water supply
oCrop rotations. Ensuring crop rotation as it
improves the ability of soil and production.
oSustainable life stock management

9. SUSTAINABLE CITIES AND COMMUNITIES
Sustainable cities prioritize sustainable practices, including
agriculture.
Integrating agriculture into urban environments enhances food
security.
Urban agriculture fosters community engagement and
environmental awareness
Local food systems reduce the carbon footprint associated with
transportation.
They enhance community resilience by providing fresh produce
to local neighborhoods.

10. POWER – INTEREST MATRIX
10
•NGOs OF AGRICULTURE
•SUPPLIER OF TOOLS AND
MACHINES
•MANUFACTURE OF PESTICIDES
AND FERTILIZER
•AGRICULTURE ADVISOR
•FARMERS
INTEREST
P
O
W
E
R
High Power – Low Interest
Low Power – Low Interest
High Power – High Interest
Low Power – High Interest
MONITOR WITH MINIMUM
EFFORT
KEEP INFORMED
MANAGE CLOSELYKEEP SATISFIED
MINISTRY OF
AGRICULTURE
Important
Stakeholder
1
DISTRIBUTOR OF
AGRICULTURE
PRODUCTS
Important
Stakeholder
II
•NGOS OF PUBLIC
WELFARE
•FARMERS
•FARMERS UNION
•MINISTRY OF PUBLIC
WORKS
•MINISTRY OF REASEARCH
AND E-COMMERCE

11. OUR RESEARCH

12. OUR RESEARCH

13. INTERVIEW REPORT
What do you think is better? Farming in an Organic way or in a
chemical way?
Farming in an organic way is generally better as it promotes environmental
sustainability, minimizes exposure to harmful chemicals for both consumers and
farmers, and supports biodiversity and soil health. Pesticide use can have adverse
effects on human health, the environment, and non-target organisms.
What is your point regarding availability of
e-commerce to farmers?
This evolution in agriculture e-commerce not only boosts farmers' profitability
by giving them greater control over their pricing and distribution but
alsoenhances consumer access to fresh, local produce.
Are there any problems while preferring food with lots of
pesticides in your families?
The potential problems associated with consuming food containing high levels of
pesticides within families, emphasizing health and safety concerns.
Are there any farmers who faced problems while farming?
Do you have any access to directly fix the amount for your
products?
Farmers commonly face a range of challenges such as weather variability, pest
infestations, and market fluctuations while farming.
Yes a lot, as we don’t have any access to any online services we always go to the retail
market and we sell them to the price whatever they ask for.

14. 14
Education:10th class
Family background : Below poverty line
Parents occupation: Farmers
The rise in demand for locally-sourced ,
organic and sustainable food can motivate
individuals to engage in agriculture.
Fear that consumers may prioritize lower prices
over the value of organic produce and putting
pressure on farmers to reduce prices.
Aiming to implement farming practices that support sustainable
agriculture, preserve soil health, conserve water, and enhance
biodiversity.
Market demand may not always align with
innovative agricultural practices, leading to
reluctance to change.
Passionate to do good things to Society. Health of my
cousin because of inorganic food made me to think a new
innovative solution. Finally came up with this Farm-
Doorstep Idea.
PERSONA

15. MOTIVATION Consumer : Encouraging consumers to choose
organic produce raises awareness about the
importance of sustainable farming practices and
empowers individuals to make informed choices
about the food they eat. By supporting organic
agriculture, consumers can play a role in promoting
a healthier environment and supporting farming
communities.
Supporting Sustainable Agriculture: By advocating
for the consumption of organic vegetables and fruits,
we support farmers who employ sustainable
agricultural practices. Organic farming methods
promote soil health, biodiversity, and long-term
sustainability, contributing to a healthier and more
resilient food system.
Food Safety: Organic farming practices prioritize the
use of natural and sustainable methods for pest
control and soil fertility, reducing the risk of
contamination with harmful chemicals. Choosing
organic produce helps ensure food safety and
reduces the likelihood of exposure to toxins and
contaminants.

16. CUSTOMER JOURNEY MAP
1.Awarene
ss:
Customer
learns
about"THE
ORGANIC
FARM" that
produces
organic
products t
hrough
social
media,
newspape
rs and
through
advertise
ments in
various
fields.
2.Researc
h:
Customer
conducts
online
research
or takes
input from
other users
to learn
more
about the
service .
3.Decision
Making:
Customer
decides to
sign up for
the service
after
being
convinced
by the
quality
and
benefits
of organic
products.
4.Ordering
: Customer
places
their first
order
through
the farm's
website .
5.Delivery:
The
packaged
box of
organic
produce is
dispatche
d from the
farm to
the
customer's
doorstep.
6.Consum
ption:
Customer
incorporat
es the
organic
produce
into their
meals,
enjoying
the taste
and
nutritional
benefits of
fresh,
organicall
y
produced
and
pesticide-
free
ingredients
.
7.Feedbac
k and
Loyalty:
Customer
provides
feedback
on their
overall
experienc
e with
"THE
ORGANIC
FARM"
organic
produce
deliveryse
rvice.
"ORGANIC OASIS"website allows the customers to get the taste of freshly cultivated
organic products.

17. INSIGHTS WE LEARNT
Resilience and Hard Work: Farmers often face numerous challenges, from unpredictable weather to market
fluctuations. Their perseverance highlights the strength of character and work ethic required to sustain their
livelihoods.
Economic Vulnerability: Understanding the financial struggles of a poor farmer sheds light on broader
economic issues, such as income inequality, access to resources, and the impacts of globalization on local
economies.
Resourcefulness: Poor farmers often find innovative ways to maximize limited resources, teaching lessons about
creativity and sustainability in problem-solving.
Health and Nutrition: Conversations about their diets and food production can highlight issues related to food
security, nutrition, and access to healthy food in low-income communities.
Policy Implications: Understanding their challenges can inform discussions on agricultural policy, land rights,
and social safety nets that affect rural populations.
Mental and Emotional Health: The pressures of farming can impact mental health. Learning about their
experiences can foster empathy and awareness about the mental health challenges faced in rural communities.

18. CONCLUSION
In conclusion,"ORGANIC OASIS" model offers a promising avenue
for consumers seeking organic vegetables and fruits directly from
traditional organic farms. By bypassing inorganic chemical
processing, this approach ensures fresher, healthier produce delivered
straight to homes. Embracing this model not only supports sustainable
agriculture but also promotes better health and environmental
stewardship. Let's cultivate a future where organic farming practices
thrive and nutritious, chemical-free produce is easily accessible to all.

19. THANK YOU