+100 EXTRA Guerilla marketing examples (part 2)

arts118 7,049 views 108 slides Jan 25, 2011
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About This Presentation

"+ 100 EXTRA guerrilla marketing examples" was made in reaction to the success on- and offline of the first presentation (over 30k views!). These are 100 extra examples of the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send...

Size: 14.56 MB
Language: en
Added: Jan 25, 2011
Slides: 108 pages

Slide Content

© TOTAL IDENTITY
1
2010
Total Active Media
Total Identity
Martijn Arts
+100
guerrilla examples in 5 more minutes!
- extra -

© TOTAL IDENTITY
Described 1983
Jay Conrad Levinson
An American marketeer
GUERRILLA MARKETING
a follow up to my other presentation
‘100+ guerrilla marketing examples in 5 min.’

The concept of guerrilla marketing was invented as
an unconventional system of promotions that relies
on time, energy and imagination rather than a big
marketing budget. Typically, guerrilla marketing
campaigns are unexpected and unconventional;
potentially interactive; and consumers are targeted
in unexpected places. The objective of guerrilla
marketing is to create a unique, engaging and
thought-provoking concept to generate buzz, and
consequently turn viral
DEFINITION

1.Not a big budget
2.Unexpected
3.Unconventional
4.Interactive
5.Unexpected places
6.Buzz / turn viral
KEYWORDS

1.Not a big budget
2.Unexpected
3.Unconventional
4.Interactive
5.Unexpected places
6.Buzz / turn viral
KEYWORDS
cheap
surprise
different
active
places
buzz

guerrilla is... |

#1

#2

#3

cheap
surprise
different
active
places
buzz

#5

#6

#7

#8

#9

(comcast £ 때

Banknorth

BEE
| 6 본 dE CARRE Ea”
AE E (2006.00
マン 完
ner Zug = |

#12

#13

#14

#15

#16

#17

#18

#19

#20

#21

4470 [Freephone] or wwy

#23

#24

HELP. SO THAT
RO ORE HAS
TO COME HERE
FOR FOOD.

on thrash bin lids with the im

#26

À DIERENASIEL
AMSTERDAM
ZOEKT
| MET SPOED

le

EN HONDEN-
TRIMMER M/v

#28

#29

#30

#31

#32

You!

Piano stairs - TheFunTheory.com

#34

(Pa: ㆍ

My = [ ‘fie CS
Men 35
sy“ No = a 308 =

== E
Te pa
F "A

= it
se
1
El

[LS

X

ar
{
N
1

#36

#37

+ で i

iy! WALK-IN FRIDGE

#39

#40

3
8
5
3
8
5
3
8:

m TOMORROW
portes

+ mama.

#43

BAC

NX) JAN
^

Ys
Ws / オイ リ /:

Wh
~

#45

lr

TG

#47

#48

#49

#50

#51

Neglected children
are made
to feel invisible.

M Loki

BES A

cheap
surprise
different
active
places
buzz

ーー ニーー- ペ ーーーーーー

#54

#55

ween
gee E Bi D
ge E [LA u Ei
1: 의 D
Hen EE 1 Bi

E El
LCA i

different
active
places

buzz

AXE SCHEDULE

‘As wrapping the female student's dormitory inthe shape of calendar and using Are

fora month throughout March, we aed forthe expresion that anew female can be met
a day ba, to promete the brand mage and preference or Ase

#57

#58

#59

#60

#61

#62

#63

places HENRIW ZNA
buzz

#65

#66

#67

#68

De glossy
met de
zachte G

eri
po
u?

#71

#72

#73

#74

TH
:

#76

#77

#78

#79

#80

#81

#82

#83

#84

#85

#86

#87

#88

#89

#90

places

different
active
places
buzz

#93

#94

#95

#96

#97

#98

#99

Centraal Station Antwerpen gaat uit zijn dak!

10000727 2 eos

ws

Wer

Zere rug
van het bukken?

© TOTAL IDENTITY
108
@arts118
2010
Total Active Media
Total Identity
Martijn Arts
do watch my other presentation ‘la linea’
Tags
guerilla guerilla marketing marketing
Categories
Marketing Business Finance
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