11 tips to better blogging by Aisling Foley, B2B Marketing Consultant

How to make the most of your blogs. You can use them in more places than just your website.

1. 11 tips to better blogging Aisling Foley Marketing Marketing consultant B2B tech companies

2. Audience B2B companies Tech companies Software companies Tech start-ups

3. Why blog? Attract website visitors Create content for Newsletters Partner websites Social media LinkedIn Pulse Press articles Daily visitors can triple or quadruple once blog posts are published regularly

4. Tips When you think of an idea, immediately create a draft Notes app WordPress Word doc Whatever works for you Keep it short – 5 paragraphs/300 words or thereabouts If you’re bored writing it, we will be bored reading it One message per post

5. Tips Optimise content for search engines Keywords H2 tags Alt tags Include keyword in URL and title Mix layout Paragraphs Bullets Images Use social media to promote posts Post more than once on Twitter Ensure grammar and spelling is perfect

6. Tips Write post and reflect overnight You may think of additional content Spellcheck and spellcheck again Update old posts and reuse Use Google Advanced Image search to find copyright free images Under “Usage rights” chose “free to use or share, even commercially Schedule your posts for a set day Eg each Thur or every second Wed

7. Read more 11 tips to better blogging Words to avoid when writing for the internet Internet writing tips

8. Aisling Foley Marketing Marketing consultancy for tech companies Planning and strategy Marketing communications planning and implementation Training and mentoring (including with Enterprise Ireland) Marketing audit Event organisation Brochures Website redesign Copywriting and messaging Email marketing Social media and blogs PR Analyst relations

9. Aisling Foley Marketing B2B tech marketing consultant www.aislingfoley.com [phone]