13thNOV_INDIVIDUAL SOCIAL RESPONSIBILITY version 8 for 2018-19(1).pptx

Social responsibility has two branches: individual social responsibility and organizational social responsibility (private companies, public institutions, non-governmental entities, educational organizations).

Social responsibility is a moral principle of an entity that can be an organization or individual working to improve the lives of others in society (Bowes et al., 2001). Furthermore, it is a duty each company and individual should fulfil to maintain the balance between the environment and the economy. Their actions should lead to sustainable development in order to protect the interests of future generations on one hand and to meet the needs of the current population on the other hand.

Individual social responsibility (ISR) refers to the individual's perception of what he should do in order to help society. Organizational social responsibility takes into account the individual's perception of the role that organizations should play in society (Hatch and Stephen, 2015).

ISR represents the responsibility of each person for the activities he/she gets involved in. Moreover, it means that everyone has a moral responsibility to perform so that he/she should not affect the people around him/her (Park et al., 2009). Every individual should dedicate to supporting various social causes. He/she should not give importance to material things, but to focus on the welfare of others (Ecimovic et al., 2013). ISR could work only if the individual rises above his or her own interest and supports causes that will provide benefits to a large number of people. In this context, each individual could make a small contribution to society, in whatever form, from saving natural resources to helping older people.

ISR is at the heart of Corporate Social Responsibility (CSR) because a company is made up of individuals (Devinney, 2012) and the CSR engine is fuelled by the behaviors of its individuals (Takala and Pallab, 2000). In order to be effective, the CSR requires the employees an appropriate ISR (Shao, Aquino and Freeman, 2008; Brown and Mitchell, 2010). ISR is a way of living/behaving by individuals.

According to Ghemes (2012), the complementarity of the two concepts can be further advanced. To become effective, the CSR requires the employees to be socially responsible. CSR is an instrument while ISR could be seen as a way of living/behaving.

The organizations are influenced by their human resources (Pacesila, 2014) while the employees' responsibility determines the success or failure of their efforts. In a team where the interaction of individuals is based on individual responsibility, cooperation and flexibility, the results obtained are of substantially superior quality (Babutau, 2014).

The paper is organized as follows. In section one few definitions of individual social responsibility are presented and explained. Section two gives a general description of the method used. Section four discusses the results and the last section provides the conclusions

1. INDIVIDUAL SOCIAL RESPONSIBILITY (IV UG – SOCIETAL) Col Sudhir M R Prof Mausumi G Prof Praveen Naik

2. Major Changes Compressed to 43 slides Addition – Video + Activity Modifications– Certain theoretical and explanatory slides

3. Video: Lighthouse 4

4. Session -1 Individual Social Responsibility(ISR) Why ISR? ISR Dimensions Videos and Activities

5. Student & Engineer Social Responsibility, CSR ISR Strategies – Charities, investments, time for good causes etc.., Doing Good Lead To Doing Better.. Conclusion Session - 2

6. ISR – SESSION I

7. What do you observe?

8. Tree The roots represent the nourishment you should be seeking daily. The trunk is your support system – those around you daily. The growth/Sharing of fruit/leaves is your daily giving back process. A three level approach to staying connected

9. FOCUS DRIVEN EXCELLENCE Daniel Goldman : Connecting IQ, EQ, SQ Inner Focus : ( Mirror) Other Focus: (window) (Forest ..collection of Trees) Searches around , Empathetic Concern Outer Focus : ( Telescope) Searches beyond

10. How do you interpret the picture?

11. Writing on walls, buses, trains, monuments Graffiti on public places Smoking in public Throwing garbage on streets Plucking flowers Spitting on the plants Urinating in public Lack of mobile phone etiquette Undisciplined traffic Rash driving – road a race track 13 Freedom without discipline

12. A sanyasin and a Billionaire ( John Rocke Feller ) : Documented by Emma Clave in a journal Impact of the meeting and Introduction of ISR in USA. It is every man's obligation to put back into the world at least the equivalent of what he takes out of it .“ ISR

13. 3 w’s of ISR and related quotes

14. What is increased by giving? There is a wonderful mythical law of nature that the three things we crave most in life -- happiness, freedom, and peace of mind -- are always attained by giving them to someone else." - Peyton Conway March

15. Winston Churchil - We make a living by what we get , but we make a life by what we give. Michael Norton ( Harvard Professor) – Research

16. What makes us happy? ( - Miti miti story) Is our happiness real or artificial? ( Activity: Happy Birthday, Activity: Your story of “Real Happiness” ) 200 scientific studies on nearly 275,000 people found that people who start off happy are more likely to succeed; people who start off unhappy are more likely to fail. Here is the happiness truth:

17. What makes us happy?

18. 2006 Mumbai floods 20 Sewage lines choked due to non-disposal of polythene bags 2015 Chennai floods Chennai Trekking Club on a cleaning drive in the aftermath of the floods

19. Kerala Flood 2018 : Video “ dabba ” 21

20. A Student's View. ... Social responsibility is an ethical theory that an organisation or individual is obliged to act, profitable to society at large. In other words, it is a duty every individual or organisation has to perform in order to maintain the balance between the economy and the ecosystem ...

21. Activity :Playing Dumb charades [ with words as well as movie name] WORD LIST : Corporate responsibility (CR), sustainability, corporate social responsibility (CSR), sustainable development, corporate accountability, creating shared value (CSV), citizenship , public spirit, social conscience and social responsibility . MOVIE NAMES: The Legend Of Bhagat Singh (2002) ... Mangal Pandey: The Rising (2005) ... Shaheed Udham Singh (2000) ... Gandhi (1982) ... Sardar (1993) ... Dr. Babasaheb Ambedkar (2000) ... Netaji Subhash Chandra Bose: The Forgotten Hero (2004) ... Khelein Hum Jee Jaan Sey (2010)

22. Activity : To Unjumble from Words Words You Can Unjumble from thanksgiving Anagrams of thanksgiving thanksgiving Words of Length 9 antikings thinkings vanishing knighting Words of Length 8 stinging thanking staining stinking sainting agisting shanking antiking hangings thinking stanging sighting

23. EXAMPLES

24. Examples (Contribute your knowledge, skills , money , time to make a better world)

25. ISR DIMENSIONS

26. Individual Social Responsibility: Dimensions ECONOMIC LEGAL ETHICAL PHILANTHROPIC / DISCRETIONARY

27. Individual Social Responsibility Video 4 : Nurturing Social responsibility among students Video 5: Children in class (let’s start with a small action) Video 6 : Deepawali

28. THANK YOU ( End of Session 1)

29. Student & Engineer Social Responsibility, CSR ISR Strategies – Charities, investments, time for good causes etc.., Doing Good Lead To Doing Better.. Conclusion Session - 2

30. Student & Engineer Social Responsibilities

31. Do Engineers Have Social Responsibilities? 33 “People enjoy what technology can do for them while often ignoring what it (technology) can do to them” (referring to the harm) -- Edward Wenk

32. What does “having” social responsibilities mean? Commitment from Engineering Profession Impact of their work on society and citizens Determined efforts

33. Personal and Social activity : Activity (New) “Are You a Responsible Person?” “ How To Be a Responsible Person” Divide class into six small groups. Have each group brainstorm ways - To be responsible To handle irresponsible people (write their ideas down) Have each group come up with ways people, groups, businesses, etc. are socially responsible (write these down ). Each group will need to develop a poster of ways to be socially responsible and personally responsible. Have each group discuss their posters. Display the posters in the classroom.

34. Video : Engineering Responsibility Prosecution

35. Ensure the safety and well-being of the public Ensure that society’s funds and resources concerning technology are well used Refusing to work on a particular project or for a particular company Speaking out publicly against a proposed project Blowing the whistle on illegality or wrong-doing Social Responsibilities of Engineers (Some Examples)

36. Activity To brainstorm within the team and list out ISR for a branch of Engineering.

37. Defining Engineering “ Scientist discovers that which exists. An engineer creates that which never was” Theodore von Karman (1881-1963)

38. 40 Engineering Humanities Science Natural Science Humanities Where should we put the academic study of Engineering on this continuum? The Segregation of Academic Disciplines/Fields of Study

39. Video : Work is Worship

40. The Ultimate Purpose of Engineering Profession of engineering serves a higher purpose , just like the other professions of medicine (health), law (justice), professors (education)? Serving a higher purpose means that it serves a crucial social value …. This value is crucial to society because it is deemed necessary for social existence and social flourishment 42

41. CSR Social responsibility is a doctrine that claims that an entity whether it is state , government , corporation , organization or individual has a responsibility to society. This responsibility can be "negative," in that it is a responsibility to refrain from acting, or it can be "positive," meaning a responsibility to act.

42. Video of Infosys Foundation

43. ISR Strategies ( Charities, investments, skill, knowledge, time for good causes etc…)

44. 8 Hours Overtime For A Good Cause

45. Crish Chengappa , 15, raised Rs 2 lakhs, enough for five subsidised heart surgeries for children. 47

46.   This man single handedly converted A washed out land into a 1,360 Acre Forest Jadav Payeng saw an increasing number of reptile deaths in Assam and started planting Bamboo in an area that had been washed away by floods. Today, that same land hosts 1,360 acres of Jungle called Molai Forest, named after Jadav “ Molai ” Payeng , the man who made this possible single-handedly! That forest also has several thousand trees and is now home to Bengal tigers, Indian rhinoceros, over 100 deer and rabbits, besides apes and several varieties of birds, including a large number of vultures. 48

47. Doing Good Video …..

48. Conclusion

49. 51 Videos 1 & 2

50. Confidence like art, never comes from having all the answers: it comes from being open to all the questions - Chanakya 52 ?