2024 Digital Marketing Trends shaping the Future

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

1. DIGITAL MARKETING

2. What Iis digital marketing ? Top trends in digital marketing Types

3. What is D igital marketing ? The digital marketing industry is getting bigger, and there's a high demand for skilled professionals. You can pick from different exciting jobs in areas like SEO, social media, and more.With 80% of B2B sales interactions projected to occur in digital channels, businesses will need to adopt innovative strategies to harness the power of these channels and reach their target audience effectively.Businesses are now leveraging these platforms to reach a - Broad audience - Enhance their brand's visibility - Generate leads, - Increase their conversion rate. 6

4. Key Digital Marketing Trends for 2024

5. -I n social media, we explore the rise of Instagram Threads, why you should take LinkedIn seriously, and how AI is going to play more of a part in social media platforms. -AI’s use in marketing examines the marketer’s role in driving strategy, the self-learning nature of the technology, the need for new skills, and the importance of co-creation. -SEO trends are focused on us preparing for Google’s Search Generative Experience (SGE), with an emphasis on valuable and shareable content, EEAT, and the value of user experience. -In PPC, Google Ads urges us to look at AI as an assistant and to avoid pressure from Google reps to change campaigns. -In digital marketing strategy, you’ll hear about the increased importance of data privacy and sustainability. -When it comes to digital marketing careers, 2024 will be an employers’ market, and while AI won’t take your job, someone with AI skills will. 9

6. Thank You! Any questions?