23BIT048 Business Proposal - Digital Marketing Transformation Initiative

Communication Assignment

1. Business Proposal: Digital Marketing Transformation Initiative FireBlaze Pvt. Ltd. | July 2025 Prepared by: Hemaksh Soni 23BIT048

2. Summary This proposal outlines a six-month strategic plan by FireBlaze Pvt. Ltd. to enhance digital presence through content creation, targeted advertising, and data-driven insights. The approach covers major platforms like Instagram, Facebook, LinkedIn, and YouTube to improve visibility, engagement, and conversions.

3. Objectives 1. Establish a consistent brand presence on major social media platforms. 2. Boost engagement rates by 25% in the next quarter. 3. Track and optimize key metrics like engagement, CTR, and conversion. 4. Foster community loyalty through interactive content and timely engagement.

4. Company Overview FireBlaze Pvt. Ltd. is a digital marketing agency specializing in social media strategy, content creation, and paid campaigns. With 5+ years of experience, it helps brands grow their online presence through creative and data-driven approaches, delivering measurable results across industries.

5. Services Offered - Social Media Strategy Development - Content Creation & Management - Paid Advertising Campaigns - Community Management - Analytics & Performance Reporting

6. Qualifications • Expert Team: 15+ professionals skilled in strategy, content, and analytics. • Campaign Success: 120+ campaigns executed with 65% engagement increase. • Audience Growth: 3x follower increase and 35–50% web traffic boost. • Client Base: 40+ brands in fashion, tech, education, wellness, and F&B. • Ad Performance: ₹50L+ ad spend managed, 2.5x–4x ROAS achieved.

7. Pricing Plans Starter Plan – ₹20,000/month (Instagram, Facebook) • 12 posts/month, basic ad management, monthly report. Growth Plan – ₹35,000/month (Instagram, Facebook, LinkedIn) • 20 posts/month, 2 reels, targeted ads, analytics. Pro Plan – ₹55,000/month (All major platforms) • 30+ posts/month, full ad suite, influencer support, weekly insights.

8. Terms and Conditions • Duration: 6-month contract; 30-day notice for early termination. • Payments: 50% advance, 50% by the 15th each month. • Deliverables: Services as per selected plan, two revisions per content item. • Ownership: All content belongs to the client. • Confidentiality: Both parties maintain data confidentiality. • Performance: Results may vary due to platform or audience behavior.

9. Risk Assessment Potential Risks: - Platform algorithm changes affecting reach. - Client delays in approvals. - Audience response variability. Mitigation Strategies: - Regular performance tracking. - Flexible content strategy. - Transparent communication.

10. Expected Outcomes • Increased online engagement and brand visibility. • Higher conversion rates from social campaigns. • Stronger brand community and customer loyalty. • Measurable ROI on ad spends. • Scalable digital marketing model for long-term growth.

11. Contact Information FireBlaze Pvt. Ltd. | July 2025 Phone: [phone] Email: [email protected] Website: www.fireblaze.com Let's Work Together!