3 essential things you never thought your emails could reveal

A picture paints a thousand words - this also holds true in the business world. For instance many of us convert spreadsheets with what appears to look like a meaningless stream of numbers, into charts and graphs. This not only helps uncover key trends but adds value to the information.

The above is just a simple example but with the implosion of information in today’s digital era, we need help in seeing the wood for the trees – a way to mine through what is a lot of unstructured information to unearth the true meaning or context in a clear, logical manner and understand its actual value.

Take your firm’s email exchange server for example. It is the leading business communications platform where hundreds if not thousands of emails are exchanged between employees and clients daily.

How does such amount of information reflect your activity? How can it help your business?

If you look at the frequency of exchanges with a customer for example, it shows the strength of the relationship. If you look at the flow of the internal/external email communications, it will reveal who your employees are communicating to – a client? a competitor? the press...?

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3 essential things
you never thought your emails could reveal…

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•A picture paints a thousand words - this also holds
true in the business world.
Visualising…
•For instance many of us convert
spreadsheets with what
appears to look like a
meaningless stream of numbers,
into charts and graphs.

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•This not only helps uncover key
trends but adds value to the
information.
Uncover trends & add value to information

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With the implosion of information in today’s digital era, we need
help in seeing the wood for the trees – a way to mine through what is
a lot of unstructured information.

Seeing the wood for the trees…

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Seeing the wood for the trees…
This helps us unearth the true
meaning or context of
information in a clear, logical
manner and understand its
actual value.

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Uncovering vital information from your
email exchange server

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•Your firm’s email exchange server is the leading business
communications platform.

Uncovering vital information from your email exchange server
•- A place where hundreds if not thousands of emails containing
vital business information are exchanged between employees and
clients daily.

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How can this information reflect upon your email
activities? How can it help your business?

Uncovering vital information from your email exchange server

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Uncovering vital information from your email exchange server
•If you look at the frequency of exchanges with a customer for
example, it shows the strength of the relationship.

•If you look at the flow of the internal/external email
communications, it will reveal who your employees are
communicating to – a client? a competitor? the press...?

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"Messaging Intelligence" technologies are
key to unlocking this hidden information.

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•They analyse and monitor your firm’s email correspondences
without breaching privacy.


Mapping your firm’s email communications
•It then transforms this into a
graphical map to portray an
overview of the organisation’s overall
communications. What does this
mean for your firm?

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Your firm’s key clients

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•By analysing and mapping the flow of email exchanges between
the fee earner and all external entities, it can highlight all the
clients that your employees are in contact with.

Your firm’s key clients

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•As a fee earner, you can keep track of your own exchange history,
first showing who you made contact with, then how recently and
how often.

•In addition, you can also view who else in the firm was in contact
with the client…
Your firm’s key clients

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•Secondly, should a lawyer leave, it can be a valuable tool for
enhancing the handover process.

Your firm’s key clients
•It provides management with the assurance that all key
relations have been identified and transferred.

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•Drilling down even further, it helps determine if any other
employees in your firm are in contact with the same client.

•In this way firms can ensure that client relationships are fostered
and clients are retained, particularly vital in situations where a fee
earner is leaving the firm.
Your firm’s key clients

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The strength of client relationships

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•Relationships are built over time and it is essential to remain in
your target’s mind.

•Analysing the frequency, location, age and subject of inbound
and outbound email communications shows the strength of
relationships between employees and clients.

•This helps firms distinguish between their strongest client
relationships and those that require more attention.
The strength of client relationships

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•By gaining an understanding of client relationships, business
development and marketing teams can use this information to
engage with clients and prospects. They can optimise campaigns
accordingly with targeted messages to help build and fortify
relationships.
The strength of client relationships

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Identifying corporate breaches – leakages of
sensitive data, non-compliance...

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•With the large volumes of emails channelling through the
organisation daily, identifying risks such as conflicts of interest,
leakage of intellectual property to competitors, non-compliance
or cases of harassment can be extremely difficult.
Identifying security breaches & fraud

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•By monitoring email correspondences, messaging history,
associations, patterns and behaviours that are of concern can be
identified.

•Immediate action can then be taken before the threat becomes
serious.

•For example if a competitor’s domain name is prevalent during an
analysis, this can be investigated further to better understand the
context of the communication and whether this is in compliance
with corporate policies.
Identifying security breaches & fraud

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•By narrowing down lines of communications, it also makes in-
house investigations manageable in terms of time and costs.

•It also enhances a firm’s duty of care to their clients while
protecting its intellectual property.

•As these technologies only analyse the email subject lines, it
ensures that employee privacy is not breached.
Identifying security breaches & fraud

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•A vast amount of vital information can be uncovered through the
analysis of a firm’s email communications.

•The use of messaging intelligence solutions permits firms to better
understand client relationships and build upon them for
continued business growth.

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•More importantly it protects them from reputational damage by
reducing the risk of sensitive information being compromised.

•As the single most important tool for business communications,
the email platform offers a rich source of information that firms
can leverage and can no longer afford to ignore.

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TrustView unlocks and visually presents the value in email correspondences between staff or with
external entities. This solution retrieves contextual information from the e-mail exchanges of a staff
member, a department, the entire organisation or, under a different perspective, towards external
parties (prospects, clients, competitors, partners...). Click here for more information.

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For more information please visit www.nikecsolutions.com
Address:
52-54 Gracechurch Street,
London, EC3V 0EH
Contact numbers:
Tel: [phone]
Fax: [phone]
Email:
[email protected]

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