37 Ways for New Product Ideas

37 ways is a set of checklists and inspiration sources for product ideas or product development. Based on successful innovations, we extracted important trends, principles or evolutions.
37 ways is useful in individual or group brainstorms. You can browse systematic or let you inspire at random.
Looking for new products, look and imagine if one of the 37 ways is possible for your challenge.

1. 37 ways for
new product ideas

2. 37 ways of innovating
37 ways is a set of checklists and inspiration sources for product ideas or product
development. Based on successful innovations, we extracted important trends,
principles or evolutions.
37 ways is useful in individual or group brainstorms. You can browse systematic
or let you inspire at random.
Looking for new products, look and imagine if one of the 37 ways is possible for
your challenge.
[email protected]

3. Simplify01
http://stuffthathappens.com/blog/2008/03/05/simplicity/

4. Add experience02
www.cpmginc.com/files/StorePoint%20Workshop%20Pine%20Handout325whitepaper.ppt
Deliver
Services
Make
Goods
Commodities
Extract
Commoditization
Stage
Experiences
Commoditization

5. Do it like Ikea03
Innovative products, packaging, community, distribution …

6. Make money of the replacement parts04

7. How could Virgin innovate?05

8. Is co-branding an option?06
http://en.wikipedia.org/wiki/Co-branding

9. Use other colors07
http://www.sethgodin.com/purple/

10. Give same value for less08

11. Do it the Apple way09
http://tofslie.com/work/apple_evolution.jpg

12. Make products more communicative10

13. Go green11

14. How to Mass customize?12

15. Explore other cultures13

16. Build a community14

17. Go back to history15

18. Mini-size me16

19. Combine different categories17

20. Do you have a story?18

21. Search for more uses19

22. Is a kids version possible?20

23. Imagine product extensions21

24. Find new target groups22

25. Make more combinations23

26. Reduce time24
?

27. Add extra functions25

28. Listen to customers feedback26
http://www.dellideastorm.com/

29. Add some fun27
http://www.eightprinciples.com/

30. How to make your product unique?28

31. Do it yourself29

32. Can you make a free product?30

33. Make impossible things possible31

34. Give packaging an extra function32

35. Make an all in one package33

36. Forget 90°34
?

37. Make a micro version35
?

38. Can you combine people – profit – planet?36
?

39. Imagine37
Imagination is more important than knowledge

40. More …
http://www.newshoestoday.com/37ways / [email protected]
Beside 37 ways there are more versions:
• 137 ways: the long list.
• 37 ways for specific industries: financial, food, marketing innovation.
• 37 specials: green innovation / impossible projects / new target groups / innovation overviews / ...
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