4.-VISUAL-COMMUNICATION.pptxSDSEFASDFSGS

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1. VISUAL COMMUNICATION

2. Questions: Why do you use emoticons in your messages? Do they convey certain messages? How effective is the use of emoticons and emojis in your communication?

3. Visual Communication Refers to the use of any image to communicate an idea (pictures, graphs, charts, signs and symbols). Visual images inform, educate, & persuade a person/ audience.

4. Aldous Huxley Most important figure who explored visual communication and sight-related theories. “The more you see, the more you know.”

5. Tracing the History of Visual Communication Cave Painting Can be traced back to around 40,000 years ago. Representation of animals, landscapes, and religious images.

6. Petroglyphs Images carved on rocks originated by the Neolithic people (10,000-12,000 years ago). Have deep culture and religious significance to societies that created them.

7. Geoglyphs Drawings or designs on the ground produced by arranging gravel, stones, or soil. Other researchers believe these are built for religious purposes.

8. Pictograms, Ideograms, and Logograms Pictograms Pictures which resemble what they signify. Ideograms Pictures which represent ideas. Is a graphic symbol that represents an idea or concept regardless of a specific language. ( emojis , emoticons)

9. Logograms Is a character that represents a word or a morpheme, e.g. Chinese calligraphy, Egyptian hieroglyphs, cuneiform scripts.

10. Cuneiform One of the earliest system of writing, invented by Sumerians to organize labor and resources.

11. Hieroglyphics Combination of logographic, alphabetic, and ideographic elements used by ancient Egyptians. Simplified glyph became the basis of Phoenician of the modern alphabetic system.

12. Semiotics The study of symbols, and visual communication. Its purpose is to analyze how people make meaning out of images and symbols, and how those are analyzed and interpreted.

13. Major Perspectives in Analyzing Visual Images (Lester, 2014) 1. Personal Perspective 2. Historical Perspective 3. Technical Perspective 4. Ethical Perspective 5. Cultural Perspective 6. Critical Perspective

14. Personal Perspective Analysis of an image depends on the individual’s thoughts and values and the way he/she looks at things using his/her own personal lens.

15. Historical Perspective Refers to the determination of the importance of the work based on the medium’s timeline. May be used to support personal perspective.

16. Technical Perspective Takes into account how different media convey messages differently based on the platform used. Technical aspects are considered (lighting, focus, tone, position, and presentation)

17. Ethical Perspective Considers the moral and ethical responsibilities shared by the artist and the producer of the image, the subject, and the viewer.

18. Cultural Perspective All cultures use symbol to communicate meanings within groups. Involves analysis of metaphors and symbols used the work.

19. Critical Perspective This allows the audience to look at the larger issues associated with the image, meaning, the transcend the image and shape a reasoned personal reaction.