475742183- bikaner-170910064920-pdf.pdf

475742183- bikaner-170910064920-pdf.pdf

2. Outline of presentation
•Company profile
•Vision
•Products
•Brands
•Competitors
•Organizational
chart
•SWOT analysis

3. ParentCompany BikanervalaFoodsPrivate
limited
Category Foodproducts&Restaurant
FoundedandBasedIn 1950,InNewDelhi,India
Sector FoodandBeverages
Tagline/Slogan SabKhaateHain
USP Goodquality,fresh,hygienic
andtastyIndiansweetsand
snacks
CEO Mr.SureshGoel
Company profile

4. To take across the
globe a rich heritage
of cuisines founded
by our forefathers,
with added flavour,
taste, quality and
shelf-life, produced
& manufactured
under hygienic
conditions by
adopting latest
innovations &
technology.
Vision

5. Products
Bakery items (cookies etc.)
Chips (potato wafers)
Namkeens(Traditional
Indian Salted snacks)
Papad
Pickles
Sharbats(Popular Asian,
non-alcoholic drinks prepared
from fruits/flower petals)
Sweets

6. Brands
The world of company

7. Competitor
s
of
Other local brands,
sweet shops,
bakeries, restaurants,
etc

8. Strengths:
1.HighBrandRecall
2.StrongBrandnamewithrichhistory.
3.NumerousBikanerwalashowrooms
servingmultiplecuisinesalongwith
traditionalsweetsandsnacks
4.Numberofproductslikesweet,bakery
products,namkeens,chatsandotherfast
food
5.Astrongbrandin‘Bikano’manufacturing
worldclasspackagednamkeensandsweets.
6.Trustedbrandforitsquality,hygieneand
taste.

9. •Weakness:
Opportunity:
1.Increaseitspresence
in international
markets.
2.Increaseitsnumberof
showrooms, Bikano
chatcafesandreach
outtocustomers
throughoutIndia.
3.Advertiseitselfon
variousplatforms.
4.Launchproductsfor
healthconsciouspeople
Threats:
1.Healthconsciousnessamong
people.
2.Increaseincostofrawmaterials.
3.Increasedcompititionfromothers
brandsandlocalplayers.

10. Current trends
Bikanervalahas hired
IDFC Bank to manage
the invesmentthat it’ll
use to expand its
packaged foods business
under the Bikanobrand
Company plans to open
20-25 outlets in 3-4
years time. company
also look at entering
new markets. At
present,companydon't
have presence
inSouthindiaand
Maharashtraalsoin far
east India
The company is also
setting up two new
plants inGreater
noidaand Hyderabad for
an investment of Rs 150
crore.
Bikanoeyes Rs
1,000 crore
turnover by FY
2019

11. ANY QUERY