5 Levels Of Trust Signals Every Leader Needs

In today’s world, distrust is the default, and simply having a bio is not enough to establish credibility. Leaders must demonstrate integrity, manage their digital presence, earn media authority, showcase social proof, and consistently share thought leadership content to build trust. These five levels of trust signals help leaders own their narrative and prove their expertise. Book a Trust Signal Scan with Image Group International today to audit your trust stack and elevate your leadership presence.
https://imagegroup.com.au/

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5 LEVELS OF
TRUST
SIGNALS
EVERY
LEADER
NEEDS
Jon Michail
Image Group International

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Distrust is the
default.
63% of people
don’t trust CEOs.
(Source: 2017 Edelman Trust Barometer)

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Your bio isn’t enough.
The market
wants proof.

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LEVEL 1:
INTEGRITY
LAYER
Truth over PR
spin.

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LEVEL 2: DIGITAL HYGIENE
Google your
name.
Own the
narrative.

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LEVEL 3: EARNED MEDIA
AUTHORITY
Press > Ads.
Borrow first,
build sustainability
later.

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LEVEL 4: SOCIAL
PROOF
Case studies,
testimonials,
peer
validation.

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LEVEL 5: THOUGHT
LEADERSHIP ENGINE
Quality
Content
that signals
expertise
consistently.

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Reserve Your
IGI Trust Signal Scan
Audit your trust stack.
Book IGI’s Trust Signal Scan now.

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Jon Michail
Jon Michail is the founder and CEO of Image Group International, a
premier corporate and personal-brand image advisory and
coaching organization based in Australia.
As a trusted source and confidante since 1989, he and his company
have been dedicated to elevating CEOs, leaders, and
entrepreneurs to achieve evidence-based success with the “My
Unfair Advantage” branding system whether virtually or in person.
He has conducted transformational seminars, workshops, and one-
on-one coaching sessions on four continents and is recognized as a
thought leader of the Forbes Coaches Council.
Jon has advised leaders from Forbes 500 and ASX 100 companies
including PWC, LVMH, Goldman Sachs, Qantas, AFL, and Google.
If you require assistance in elevating your personal brand and reputation, please
contact us:
[email protected]
imagegroup.com.au