5 Stages in Design thinking.ppt

5 Stages in Design thinking

1. “5 Stages in Design Thinking for Finding
Solution”
Presented By,
Mr. RohitPawar*
M.B.A, M.Phil., Ph.D( Pursuing)
Consultant & Business Developer
KITCoEK

2. Introduction
Designthinkingisadesignmethodologythatprovides
asolution-basedapproachtosolvingproblems.It’s
extremelyusefulintacklingcomplexproblemsthatare
ill-definedorunknown,byunderstandingthehuman
needsinvolved,byre-framingtheprobleminhuman-
centricways,bycreatingmany ideas
inbrainstormingsessions,andbyadoptingahands-
onapproachinprototypingandtesting.Understanding
thesefivestagesofDesignThinkingwillempower
anyonetoapplytheDesignThinkingmethodsinorder
tosolvecomplexproblemsthatoccuraroundus—in
ourcompanies,inourcountries,andevenonthe
scaleofourplanet.

3. Introduction

4. Empathise

5. Empathise
ThefirststageoftheDesignThinkingprocessisto
gainanempathicunderstandingoftheproblemyou
aretryingtosolve.Thisinvolvesconsultingexpertsto
findoutmoreabouttheareaofconcernthrough
observing,engagingandempathizingwithpeopleto
understandtheirexperiencesandmotivations,aswell
asimmersingyourselfinthephysicalenvironmentso
youcangainadeeperpersonalunderstandingofthe
issuesinvolved.Empathyiscrucialtoahuman-
centereddesignprocesssuchasDesignThinking,
andempathyallowsdesignthinkerstosetasidetheir
ownassumptionsabouttheworldinordertogain
insightintousersandtheirneeds.

6. Empathise
Dependingontimeconstraints,asubstantialamount
ofinformationisgatheredatthisstagetouseduring
thenextstageandtodevelopthebestpossible
understandingoftheusers,theirneeds,andthe
problemsthatunderliethedevelopmentofthat
particularproduct.

7. Define (the Problem)

8. Define (the Problem)
DuringtheDefinestage,youputtogetherthe
informationyouhavecreatedandgatheredduringthe
Empathisestage.Thisiswhereyouwillanalyseyour
observationsandsynthesisetheminordertodefine
thecoreproblemsthatyouandyourteamhave
identifieduptothispoint.Youshouldseektodefine
theproblemasaproblemstatementinahuman-
centredmanner.

9. Define (the Problem)
Toillustrate,insteadofdefiningtheproblemasyour
ownwishoraneedofthecompanysuchas,“We
needtoincreaseourfood-productmarketshare
amongyoungboysandgirlsby5%,”amuchbetter
waytodefinetheproblemwouldbe,“youngboysand
girlsneedtoeatnutritiousfoodinordertothrive,be
healthyandgrow.”

10. Define (the Problem)
TheDefinestagewillhelpthedesignersinyourteam
gathergreatideastoestablishfeatures,functions,and
anyotherelementsthatwillallowthemtosolvethe
problemsor,attheveryleast,allowuserstoresolve
issuesthemselveswiththeminimumofdifficulty.In
theDefinestageyouwillstarttoprogresstothethird
stage,Ideate,byaskingquestionswhichcanhelpyou
lookforideasforsolutionsbyasking:“Howmightwe
…encourageyoungboysandgirlstoperforman
actionthatbenefitsthemandalsoinvolvesyour
company’sfood-productorservice?”

11. Ideate

12. Ideate
DuringthethirdstageoftheDesignThinkingprocess,
designersarereadytostartgeneratingideas.You’ve
growntounderstandyourusersandtheirneedsinthe
Empathisestage,andyou’veanalysedand
synthesisedyourobservationsintheDefinestage,
andendedupwithahuman-centeredproblem
statement.Withthissolidbackground,youandyour
teammemberscanstartto"thinkoutsidethebox“to
identifynewsolutionstotheproblemstatementyou’ve
created,andyoucanstarttolookforalternativeways
ofviewingtheproblem.

13. Ideate
TherearehundredsofIdeationtechniquessuchas
Brainstorm,Brainwrite,WorstPossibleIdea,
andSCAMPER(Substitute,Combine,Adapt,Modify,
Puttoanotheruse,Eliminate,Reverse).
BrainstormandWorstPossibleIdeasessionsare
typicallyusedtostimulatefreethinkingandtoexpand
theproblemspace.Itisimportanttogetasmany
ideasorproblemsolutionsaspossibleatthe
beginningoftheIdeationphase.Youshouldpick
someotherIdeationtechniquesbytheendofthe
Ideationphasetohelpyouinvestigateandtestyour
ideassoyoucanfindthebestwaytoeithersolvea
problemorprovidetheelementsrequiredto
circumventit.

14. Prototype

15. Prototype
Thedesignteamwillnowproduceanumberof
inexpensive,scaleddownversionsoftheproductor
specificfeaturesfoundwithintheproduct,sotheycan
investigatetheproblemsolutionsgeneratedinthe
previousstage.Prototypesmaybesharedandtested
withintheteamitself,inotherdepartments,orona
smallgroupofpeopleoutsidethedesignteam.Thisis
anexperimentalphase,andtheaimistoidentifythe
bestpossiblesolutionforeachoftheproblems
identifiedduringthefirstthreestages.

16. Prototype
Thesolutionsareimplementedwithintheprototypes,
and,onebyone,theyareinvestigatedandeither
accepted,improvedandre-examined,orrejectedon
thebasisoftheusers’experiences.Bytheendofthis
stage,thedesignteamwillhaveabetterideaofthe
constraintsinherenttotheproductandtheproblems
thatarepresent,andhaveaclearerviewofhowreal
userswouldbehave,think,andfeelwheninteracting
withtheendproduct.

17. Test

18. Test
Designersorevaluatorsrigorouslytestthecomplete
productusingthebestsolutionsidentifiedduringthe
prototypingphase.Thisisthefinalstageofthe5
stage-model,butinaniterativeprocess(contentof
discussion,stimulus,methodologyisadaptiveoverthe
courseofresearchprogramme),theresultsgenerated
duringthetestingphaseareoftenused
toredefineoneormoreproblemsandinform
theunderstandingoftheusers,theconditionsofuse,
howpeoplethink,behave,andfeel,andtoempathise.
Evenduringthisphase,alterationsandrefinements
aremadeinordertoruleoutproblemsolutionsand
deriveasdeepanunderstandingoftheproductand
itsusersaspossible.

19. ThankYou