5 TYPES OF PROPAGANDA USED IN ADVERTISING.pptx

It discusses about the five basic types of propaganda devices. it also emphasizes their meanings and its uses. You will have an idea of what to use with this propaganda devices especially when you are creating your advertisement.

1. 5 TYPES OF PROPAGANDA USED IN ADVERTISING

2. What ? Messages used to persuade you to believe something or to do something. Who ? Corporations Government Individuals How ? There are 5 techniques for using propaganda that we will learn. Where ? Commercials Packgaging Billboards newspapers Speeches Stores Internet Everywhere !! Why ? To persuade you to: Buy something Think something Do something

3. Propaganda publicly to promote something: information put out by an organization or government to promote a policy, idea, or cause

4. misleading publicity: deceptive or distorted information that is systematically spread

5. Basic Propaganda Strategies  

6. Bandwagon - persuading consumers to join in by telling them that others are doing the same thing .

7. Testimonial   - when a product is sold by using words from famous people or authority figures. i.e. Burmese celebrities promoting brands

8. Transfer - when a product is sold by the name or picture of a famous person or thing but no words from the said person or thing.

9.   Repetition - when the product’s name is repeated at least four times in the ad.

10.   Emotional Words - words that will make a consumer feel strongly about someone or something are used .

11. LET’S REVIEW: The five types of propaganda techniques are: What tag line would you give each propaganda technique? Bandwagon Loaded words Testimonial 4. Transfer 5. Repetition – “ Everyone else is doing it !” - “Those words are powerful!” “I trust celebrities and experts.” “A picture is worth a thousand words” “I remember things I see often”