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1. Consumer Behavior . Topic of the Research

2. Research Problem

3. Study of Consumer Behavior

4. 01 To study the Behavior Patterns of Consumers when faced with a Repetitive Advertisement on both platforms respectively. 02 To study the extent of Retention of the Consumers for the Repetitive Advertisement on both platforms respectively. Objectives of the Research

5. Hypothesis of the Research 01 02 03 04 Advertisement via YouTube will positively affect Consumer Behavior and Purchase Intention. High Level of Retention leads to high Purchase Intention. Brand Awareness is high in Advertisement via Television due to high Repetition of Advertisement. High Repetition of Advertisement leads to Annoyance which negatively affects the Purchase Intention.

6. Variables of the Research Consumer Behaviour Brand Awareness Advertisement via Television 02 04 01 (Independent) (Independent) 03 (Dependent) Advertisement via YouTube (Dependent)

7. Variables - Continued Purchase Intention Repetition of Advertisement Annoyance Level of Retention 06 08 05 (Intervening and Independent) (Independent) 07 (Intervening) (Dependent)

8. Research Methodology

9. Location Agra / In access. Research Type Descriptive Research. Sampling Frame Unavailable due to Non-Probability Sampling Technique. Research Methodology

10. Sample Size Sample size would be 60. Sampling Technique Non-Probability: Convenience and Snowball Sampling. Target Audience People simultaneously subjected to Television and YouTube.

11. Statistical Tools Mean, Standard Deviation, Likert Scale, Hypothesis Testing, etc. Data Collection Both Primary (Questionnaire & Survey Based) and Secondary (Research Papers and Journals). Literature Review

12. Thank You!