Areas of Web-Based Communication Social Media – That which we use to create an engaged community of users. Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content . Web Based Content – Web communication is more than just the above. It’s more than just creating social media content. Its web site content, URLs, redirects, SEO and navigation. Web content refers to the textual, aural, or visual content published on a website . Content means any creative element, for example, text, applications, images, archived e-mail messages, data, e-services, audio and video files, and so on. Web content is the key behind traffic generation to websites . Analytics – Often overlooked or tacked on to someone’s existing job description, analytics are crucial to this position. Not only to measure what you’re doing, but to prove your value in being able to do so. Email, web and social media analytics combine to create real actionable results. In order to do this, you need full understanding of the web, campaigns, departments, etc. Analytics is the systematic computational analysis of data or statistics. ... It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.