6.-Media-and-Information-Languages-Part-1-Genre-Codes-and-Conventions.pptx

Media and information language refers to the specific terminology, communication styles, and methods used in the creation, dissemination, and interpretation of media and information. This language encompasses various forms of media—such as print, digital, visual, and social media—and the ways information is produced, shared, and consumed.

Key components of media and information language include:

1. **Media Literacy**: The ability to access, analyze, evaluate, and create media in various forms. This includes understanding how media shapes perceptions, influences behavior, and communicates messages.

2. **Communication Styles**: Different media use different communication techniques. For example, news outlets may use formal language, while social media platforms often involve casual, conversational, and sometimes abbreviated language. Visual media (such as advertisements or films) may rely heavily on non-verbal communication and imagery to convey messages.

3. **Genres and Formats**: Media language varies by genre (news, entertainment, documentaries, etc.) and format (audio, video, text, images). Each format has its own conventions and ways of structuring content.

4. **Digital Communication**: The rise of the internet and social media has introduced new forms of language, such as memes, hashtags, emojis, and viral trends. This form of communication is often fast-paced, informal, and visually driven.

5. **Persuasion and Rhetoric**: Media often uses persuasive language to influence public opinion. This includes techniques like ethos (credibility), pathos (emotion), and logos (logic) in shaping arguments.

6. **Bias and Framing**: The language used in media can reflect certain biases or viewpoints. The framing of a story (how it's presented) can influence how the audience interprets the information.

7. **Information Dissemination**: The speed and scope of how information spreads in the digital age have changed the way language is used. Headlines, soundbites, and clickbait are part of how media capture attention and influence consumption.

In summary, media and information language is a dynamic and evolving field that includes understanding the tools, methods, and strategies that shape how messages are communicated across various media platforms.

1. MEDIA AND INFORMATION LITERACY (MIL) 6. Media and Information Languages Genre, Codes and Conventions MIL PPT 11 Updated: October 28, 2016

2. MEDIA AND INFORMATION LITERACY (MIL) Mr. Edward Allen B. Manaloto Topic Outline: Media and Information Languages Genre Codes and Conventions

3. Learning Competencies define genres, codes, and conventions (SSHS); discuss the different types of code (SSHS); evaluate everyday media and information with regard to codes, conventions, and messages; in regard to the audience, producers, and other stakeholders (MIL11/12MILA-IIIf15); and create a short video clip and apply the different types of code (SSHS).

4. Motivation: Movie Trailers Rings RINGS Official Trailer (2017) Horror Movie Sequel.avi Max Steel Max Steel Official Trailer 1 (2016) - Superhero Movie.avi Jack Reacher Jack Reacher Never Go Back Official Trailer 1 (2016) - Tom Cruise Cobie Smulders Movie HD.avi

5. Motivation: Movie Trailers Central Intelligence CENTRAL INTELLIGENCE Official Trailer (2016).avi Miracles from Heaven Miracles From Heaven - Official Trailer (ft. Jennifer Garner).avi

6. Formative Assessment: Board Work Movie Description Rings Max Steel Jack Reacher Central Intelligence Miracles from Heaven

7. What is genre? comes from the French word meaning ' type ' or ' class ‘ can be recognized by its common set of distinguishing features ( codes and conventions )

8. What are codes and conventions? CODES are systems of signs, which create meaning CONVENTIONS are the generally accepted ways of doing something

9. Technical Codes ways in which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting and exposure, etc.)

10. Video Presentation Technical Codes Camera Angles with Zach King . (2014). YouTube Channel: King Film School. Retrieved September 14, 2016, from Camera Angles with Zach King.avi

11. Technical Codes Camera Techniques Basic Camera Shots Advance Camera Shots Camera Angles Extreme Wide Shot Wide Shot Medium Shot Medium Close- up Close- up Extreme Close- up Two Shot Cut Away Over the Shoulder Point of View Selective Focus Arc Shot Eye-Level High Angle Low Angle Bird's Eye View Worm’s Eye View Slanted (canted)

12. Video Presentation Technical Codes Camera Movement - Storytelling with Cinematography .(2015). DSLRguide . Youtube . Retrieved Sept. 15, 2016, from Camera Movement - Storytelling with Cinematography.avi

13. Basic Camera Movements

14. Basic Camera Movements

15. Video Presentation Technical Codes Lighting with Zach King .(2014). YouTube Channel: King Film School. Retrieved September 14, 2016, from Lighting with Zach King.avi

16. Symbolic Codes show what is beneath the surface of what we see (objects, setting, body language, clothing, color , etc. )

17. Video Presentation Symbolic Codes Symbolisms in Films .(2010).YouTube Channel: Chris Constantine. Retrieved September 14, 2016, from Symbolism In Film.avi

18. Written Codes use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. )

19. Written Codes

20. Video Presentation Conventions Conventions and Iconography of an Action Film .(2015). YouTube Channel: Skyline Productions. Retrieved September 9, 2016, from Conventions and Iconography of an Action Film.avi

21. Video Presentation Conventions Cinemalaya 2016 (2016). YouTube Channel: Viral Pinoy . Retrieved September 9, 2016, from Cinemalaya 2016 commercial.avi

22. Formative Assessment: Poster Analysis

23. Video Analysis Codes and Conventions Watch the following clips from AMC’s “The Walking Dead” The Walking Dead Glenns Fake Death Scene HD.avi The Walking Dead - Glenn Is Alive.avi

24. What codes are evident in this scene?

25. What codes were used to compliment the brilliant acting of this actor?

26. Formative Assessment Class Discussion How did this scene convince the audience that it is possible for Glenn to survive under this garbage bin?

27. Formative Assessment Class Discussion Guide Questions How did the director convince the viewers that the two characters in the first clip was in a dangerous situation and escaping from the zombies was impossible? How did the director use codes to make the audience think that Glenn died in the first clip? Do you think it was intentional in the part of the director to “suggest” or “misled” the audience to think that Glenn died? Why or why not?

28. Formative Assessment Group Activity Go to your respective groupings. Using a smartphone, create a 1 minute music video applying the different codes. Go outside of the classroom and do the activity as a group. Return to the classroom after 30 minutes. Presentation of work next meeting.

29. References Media and Information Literacy by Boots Liquigan http://media-studies.tki.org.nz/Teaching-media-studies/Media-concepts/Codes-and-conventions#tkibar-genre-0 http://media-studies.tki.org.nz/Teaching-media-studies/Media-concepts/Genre

30. References http://www.thewildclassroom.com/wildfilmschool/gettingstarted/camerashots.html http://www.mediacollege.com/video/shots/ https://www.youtube.com/user/DSLRguide https://www.youtube.com/user/KingFilmSchool http://digitalwriting101.net/content/excerpt-camera-angles-and-shooting-tips-for-digital-storytelling/

31. References https://www.pinterest.com/pin/510454938989324202/ https://www.tes.com/lessons/YRVz4Xg3TxrJSQ/camera-movement https://www.youtube.com/watch?v=WhijmmePlU8 https://www.youtube.com/watch?v=HuxNcpC9a0A&list=PLvqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3