6 months digital marketing industrial training in Mohali

Our 6-month Digital Marketing Industrial Training in Mohali provides hands-on experience in SEO, social media, content creation, and analytics. Gain practical skills through real-world projects and expert guidance, with career support to boost your job readiness.
Website : https://digitaldiscovery.institute

1. DigitalMarketing
Courses

2. What is Digital
Marketing?
Definition:
Digital marketing is using digital channels and technologies to promote products,
services, or brands, aiming to reach and engage a target audience through the internet.
Significance:
Global Reach: Connect with a wide audience across the world.
Cost-Effective: Lower cost compared to traditional marketing, with better ROI tracking.
Measurable Results: Detailed analytics for data-driven decisions and optimization.
Personalization: Tailor marketing efforts to individual preferences and behaviors.
Flexibility: Adapt campaigns quickly based on real-time data and trends.
Key Components:
Search Engine Optimization (SEO): Enhances website visibility and ranking on search
engines.
Content Marketing: Creates valuable content to attract and engage audiences.
Social Media Marketing: Uses platforms like Facebook, Instagram, LinkedIn to build
brand presence and engage users.
Email Marketing: Directly communicates with customers through personalized emails.
Pay-Per-Click (PPC) Advertising: Drives traffic with paid ads on search engines and
other platforms.
Affiliate Marketing: Partners with affiliates to promote products/services for a
commission.
Display Advertising: Utilizes visual ads (banners, videos) to build awareness and drive
traffic.

3. Key Channels and Their Purposes
1. SEO
Purpose: Improve search engine rankings.
Focus: Keywords, on-page, off-page.
2. Content Marketing
Purpose: Engage with valuable content.
Types: Blogs, videos, infographics.
3. Social Media Marketing
Purpose: Build brand and engage.
Platforms: Facebook, Instagram, LinkedIn.
4. Email Marketing
Purpose: Directly reach customers.
Key Elements: Segmentation, automation.
5. PPC Advertising
Purpose: Drive traffic with paid ads.
Components: Ad creation, targeting.
6. Affiliate Marketing
Purpose: Promote through affiliates.
Elements: Commissions, tracking.
7. Display Advertising
Purpose: Build awareness with visual ads.
Formats: Banners, videos

4. Strategy Essentials
1. Set Goals
SMART Goals: Specific, Measurable,
Achievable, Relevant, Time-bound.
2. Understand Your Audience
Buyer Personas: Define demographics,
interests, and pain points.
3. Choose Channels
Align Channels: Select based on audience
preferences and business goals.
4. Plan and Budget
Content Calendar: Schedule and plan content.
Budget Allocation: Distribute resources
across chosen channels.
5. Implement and Monitor
Execution: Launch campaigns according to
plan.
Tracking: Use analytics tools to monitor
performance.
6. Optimize and Adjust
Review Data: Analyze results and refine
strategies as needed.

5. Content Marketing Strategy
1. Define Your Goals
Objectives: Increase brand awareness, generate leads, drive
website traffic.
2. Know Your Audience
Buyer Personas: Understand their needs, preferences, and pain
points.
3. Plan Content
Content Types: Blogs, videos, infographics, social media posts.
Content Calendar: Schedule and organize content production.
4. Create Valuable Content
Quality: Ensure content is relevant, engaging, and informative.
Format: Use diverse formats to cater to different preferences.
5. Distribute Content
Channels: Share through website, social media, email
newsletters.
Promotion: Use SEO and paid ads to boost visibility.
6. Measure Performance
Analytics: Track metrics like engagement, shares, and
conversions.
Adjust: Refine strategy based on performance data.

6. Analytics and Performance
Measurement
1. Key Metrics
Traffic: Website visits, page views.
Engagement: Likes, shares, comments.
Conversions: Leads, sales, sign-ups.
2. Tools for Tracking
Google Analytics: Website performance,
user behavior.
Social Media Insights: Engagement and
reach on platforms.
Email Marketing Tools: Open rates, click-
through rates.
3. Analyze Data
Reports: Regularly review analytics
reports to understand performance.
Trends: Identify patterns and trends over
time.
4. Make Data-Driven Decisions
Optimization: Adjust strategies based on
performance data.
Testing: Use A/B testing to refine
campaigns and improve results.
5. Continuous Improvement
Feedback: Gather insights and feedback
for ongoing adjustments.
Refinement: Continuously improve
tactics based on data analysis.

7. Current Trends and InnovationsCurrent Trends and Innovations
1. Artificial Intelligence (AI)
Usage: Chatbots, personalized
recommendations, predictive analytics.
2. Personalization
Approach: Tailoring content and ads to
individual user preferences and
behaviors.
3. Voice Search Optimization
Focus: Adapting content for voice search
queries and virtual assistants.
4. Video Content
Growth: Increasing importance of video
in marketing strategies (e.g., short-form
videos, live streaming).
5. Privacy and Data Protection
Trends: Adapting to stricter data
privacy regulations and ensuring
transparent data practices.
6. Social Commerce
Development: Integration of e-
commerce features within social media
platforms.

8. Conclusion & Next Steps
1. Summary of Key Points
Digital Marketing Definition: Leveraging digital channels to
reach and engage audiences.
Key Channels: SEO, Content Marketing, Social Media, Email
Marketing, PPC, Affiliate Marketing, Display Advertising.
Strategy Essentials: Set SMART goals, understand your audience,
choose channels, plan and budget, implement and monitor,
optimize.
Content Marketing: Define goals, know your audience, plan and
create valuable content, distribute and measure.
Analytics: Track key metrics, use tools, analyze data, make data-
driven decisions, and continuously improve.
Trends: AI, personalization, voice search, video content, privacy,
social commerce.
2. Next Steps
Review Your Current Strategy: Assess what’s working and what
needs improvement.
Implement Best Practices: Apply insights from the presentation
to enhance your digital marketing efforts.
Stay Informed: Keep up with emerging trends and continuously
adapt your strategy.
Explore Tools and Resources: Utilize recommended tools and
further educational resources to deepen your understanding.
3. Q&A
Questions: Open the floor for questions and discussion to
address any uncertainties or provide additional clarity.

9. Thank
you very
much!