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1. SMALL SEO TOOLS
Small SEO Tools is a free online platform that offers a wide
variety of SEO, content, and plagiarism-checking tools — all
designed to help you optimize websites and improve online
visibility.
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2. Purpose of SMALL SEO TOOLS
Improve search engine rankings
Assist with content creation and optimization
Help detect plagiarism or grammar issues
Analyze backlinks, keywords, and website performance
Provide on-page and off-page SEO insights

3. BACKLINKS
A backlink is a link from one website to another. In SEO terms,
when another website links to your website, that’s called a
backlink (also known as an inbound link or incoming link).

4. WHY BACKLINKS ARE IMPORTANT IN SEO?
Backlinks are one of Google’s top ranking factors. They signal
to search engines that:
Your content is trustworthy
Your site is popular or authoritative
Other people find your information valuable

5. TYPES OF BACKLINKS
DOFOLLOW: PASSES SEO VALUE (LINK JUICE) TO
YOUR SITE — HELPS RANKINGS
NOFOLLOW: DOESN’T PASS LINK JUICE — STILL
USEFUL FOR TRAFFIC AND BRANDING
INTERNAL LINKS: LINKS BETWEEN PAGES OF THE
SAME WEBSITE
EXTERNAL BACKLINKS: LINKS FROM ANOTHER
WEBSITE TO YOURS

6. CATEGORIES OF BACKLINKS
Social Bookmarking
Guest Posting
Image Submission
Classified Submission
PPT Submission
Profile Creation
Video Submission
Directory Submission
Business Listing
Blog Posting
Article Submission
Social Networking
Search Engine Submission
Business Review
Infographics

7. SOCIAL BOOKMARKING
Social bookmarking is the process of saving, sharing, and
tagging web pages (your own or others’) on public online
platforms called social bookmarking sites.
✅ SEO Benefit: When you bookmark your web page on such
platforms, you often gain a backlink to your site.

8. GUEST POSTING
Guest posting (also called guest blogging) is the process of
writing and publishing an article on someone else’s
website or blog.
✅ Goal: Provide value to the host’s audience while gaining
exposure and backlinks for your own site.

9. IMAGE SUBMISSION
Image submission is the process of uploading your images
to various image-sharing or image-hosting websites, along
with titles, descriptions, tags, and links to your website.
✅ The goal is to gain backlinks, increase traffic, and help
your images rank in Google Image Search.

10. CLASSIFIED SUBMISSION
Classified submission means posting ads about your
products, services, or website on free classified ad sites to
generate backlinks, drive targeted traffic, and improve
search engine visibility.
✅ The goal is to promote your business and earn SEO
benefits like backlinks and indexing.

11. PPT SUBMISSION
PPT Submission means uploading PowerPoint
presentations (PPT files) to document or slide-sharing
websites to:
✅ Educate
✅ Promote your brand
✅ Gain backlinks
✅ Increase traffic and SEO visibility
It is also known as Slide Submission.

12. PROFILE CREATION
Profile Creation refers to the process of creating
user/business profiles on high-authority websites, forums,
directories, and social platforms to:
Promote your brand or business
Get quality backlinks
Increase online presence and trust
Improve your search engine rankings

13. VIDEO SUBMISSION
Video Submission refers to the process of uploading or
sharing your marketing videos on video-sharing platforms
to:
Gain quality backlinks
Drive traffic to your website
Improve your search engine visibility
Build brand awareness and engagement

14. DIRECTORY SUBMISSION
Directory Submission is the process of submitting your
website’s details (URL, name, description, category, etc.)
to online directories to:
Gain backlinks
Improve search engine ranking
Boost website visibility
Drive referral traffic
It's like listing your business in a yellow pages-style web
directory categorized by niche or location.

15. BUSINESS LISTING
Business Listing refers to adding your business
information (name, website, address, phone number,
services, etc.) to online directories, maps, and listing
platforms so that your business is discoverable by search
engines and users.
It’s like a digital version of a yellow pages entry —
essential for building local presence and authority.

16. BLOG POSTING
Blog posting refers to publishing informative, engaging,
and SEO-optimized articles on a website's blog section to:
Educate the audience
Drive organic traffic
Improve search engine rankings
Build authority in a niche
Generate leads and conversions

17. ARTICLE SUBMISSION
Article Submission is the process of writing high-quality,
keyword-rich articles and submitting them to third-party
websites or article directories with the goal of:
Gaining backlinks
Improving domain authority
Driving referral traffic
Building brand visibility and credibility
It is part of content-based link building in off-page SEO.

18. SOCIAL NETWORKING
Social Networking refers to using social media platforms
(like Facebook, Instagram, LinkedIn, X/Twitter, etc.) to
connect with audiences, share content, and promote
products or services as part of your digital marketing
strategy.
It plays a crucial role in:
Brand building
Customer engagement
Generating leads and conversions
Driving traffic to your website
Enhancing customer loyalty

19. SEARCH ENGINE SUBMISSION
Search Engine Submission is the process of manually
submitting your website to search engines like Google,
Bing, and Yahoo so they become aware of your site and
can index it faster in their search results.
It ensures that your website is crawled and listed, which is
essential for SEO visibility and organic traffic.

20. BUSINESS REVIEW
A Business Review refers to a public evaluation or
feedback left by a customer about a business’s products or
services, usually on review platforms, search engines, or
social media. It plays a vital role in brand reputation, local
SEO, and customer trust.

21. INFOGRAPHICS
Infographics are visual representations of information,
data, or knowledge designed to communicate complex
ideas quickly and clearly. They combine images, charts,
icons, and minimal text to make content more engaging,
digestible, and shareable.
They are powerful tools in content marketing, SEO, social
media, and educational posts.