7 c's of marketing.

marketing 7cs

1. 7 C’s of Marketing Mix.

2. 7P’s of Marketing Vs 7 C’s of Marketing

3. The concept of 7 C’s is more customer/consumer driven replacement of 7 P’s. Consumer - Marketer focus more on consumer Satisfaction. The product is designed and produced keeping in consideration the requirements of customers/consumers Cost – cost to choose the product, change the product and cost of not choosing the competitor’s product . Communication – Communication that can be used for proper, timely and accurate communication between marketer and consumers. Convenience – It focus on ease of buying, convenience in reaching to the store/product and convenience in getting product information.